FireWise Consulting

What FireWise Consulting does

FireWise Consulting is a Canadian professional services and training company founded in 2008 and headquartered in West Kelowna, British Columbia. The company operates a dual business: (1) the FireWise Learning Academy, an online training platform that delivers NFPA-aligned courses for fire inspectors, fire investigators, and fire prevention officers, and (2) a consulting practice supporting fire departments, regulators, and safety organizations. Course content is accredited through the College of the Rockies (COTR) under Pro Board, and the fire investigation curriculum is anchored by a partnership with Dr. John David DeHaan, an internationally recognized authority in the field. The course catalog is priced from $335 to $2,785 CAD per course, with USD pricing now offered to reach US-based learners following the 2024 curriculum update to align with the consolidated NFPA 1030 standard.

The company was founded by Bob Turley and Glen Sanders, whose combined fire service experience exceeds 120 years. FireWise is structured as a privately held Benefit Corporation for Good, a legal form that codifies social and environmental purpose into the corporate charter and signals a values-driven positioning distinct from purely commercial training competitors. The firm employs approximately 19 people and operates without external venture capital or private equity backing, indicating a capital-light, founder-led operating model.

FireWise serves a diversified public-sector and regulated-industry customer base spanning municipal fire departments, First Nations communities, healthcare facilities, and utilities across Canada and the United States. Pricing is course-by-course rather than enterprise-tier, implying a long tail of individual fire service professionals and small departmental buyers. A planned leadership transition in April 2026 — the appointment of Richie Turley as Director — signals organizational renewal consistent with continued, organic scaling rather than external capitalization.

Name

FireWise Consulting

Legal name

FireWise Consulting Ltd.

Website

https://firewiseconsulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FireWise Consulting is a Canadian fire safety company operating the FireWise Learning Academy, which delivers NFPA-aligned online training for fire inspectors and investigators, alongside a consulting practice serving municipal fire departments, First Nations communities, healthcare, and utilities across Canada and the United States.

Ownership category

akta.pro rank

Product category

Fire Safety Training and Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Firefighter & Fire Service Training (EDAOAMAB)

akta.pro secondary industries

Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)

Keywords

• Fire safety training
• Fire investigation courses
• Fire inspection certification
• Fire department consulting
• NFPA training programs

Headquarters

HQ city

West Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Online Course Sales: Revenue generated from selling online fire safety training courses including Fire Inspector (NFPA 1030), First Responder Inspector (NFPA 1030), Fire Investigation Origin & Cause (NFPA 1033), Company Inspection Program, and Facility Fire Risk Manager Certification. Courses are priced individually with separate fees for training and certification.
2. Fire Safety Consulting Services: Revenue from providing fire safety consulting services to governments, First Nations, fire departments, and private industry. Services include Fire Service Reviews, Fire Department Master Plans, Standards of Cover Reports, Fire Inspections, Emergency Management Planning, and Legal Support/Expert Witness testimony.
3. Certification and Evaluation Fees: Pro Board accredited certification issued through the College of the Rockies. FireWise facilitates certification and collects separate fees for evaluation and certification services through COTR.
4. Event Facilitating: Revenue from hosting and facilitating training events with professional trainers and subject matter experts, including in-person hands-on fire investigation training with live burns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FireWise Consulting delivers accredited online and in-person fire safety training programs (fire inspector, first responder inspector, company inspection, fire investigation levels I and II, facility fire risk manager) and consulting services (fire service reviews, master plans, standards of cover, emergency management planning, inspections, legal/expert witness support, new fire hall public consultation, event facilitation) to fire departments, municipalities, First Nations communities, and private industry across Canada and the United States.

Product overview

FireWise Consulting operates as a dual offering platform combining online training programs and consulting services. The training division (FireWise Learning Academy) provides NFPA-aligned certification courses for fire inspectors, investigators, and prevention professionals, including self-paced online courses and in-person/virtual workshops. The consulting division delivers fire service reviews, master plans, emergency management planning, and inspection services for municipalities and fire departments. Key training products include Fire Inspector (NFPA 1030), First Responder Inspector, Company Inspection Program, Fire Investigation Origin & Cause Level I & II (NFPA 1033), and Facility Fire Risk Manager Certification, with Pro Board accreditation through College of the Rockies. Consulting services span fire service reviews, department master plans, standards of cover reports, emergency management planning, fire inspections, legal expert witness support, and event facilitation. Both divisions serve Canadian and U.S. markets with regionally aligned content (Canadian codes vs. ICC codes).

Differentiator

Problem solved

Functional benefit

Brands

• FireWise Learning Academy: The educational division of FireWise Consulting, offering online training programs in fire safety, fire prevention, fire inspection, and fire investigation.

Products and services

• Fire Inspector Training (NFPA 1030) Online self-paced training program that prepares fire inspectors for NFPA 1030-aligned certification. Offered in Canadian ($325 CAD) and U.S./ICC ($300 USD) editions. Designed for fire service personnel, municipal fire departments, and individual fire safety professionals seeking accredited inspector credentials.
• First Responder Inspector Training (NFPA 1030) Entry-level fire inspection training for first responders, delivered online with separate Canadian ($199 CAD) and U.S./ICC ($199 USD) editions. Designed for front-line fire service personnel performing basic inspection duties.
• Company Inspection Program (NFPA 1021) Training program for fire company officers on conducting inspections in accordance with NFPA 1021. Available in Canadian ($325 CAD) and U.S./ICC ($300 USD) editions. Targeted at company-level fire officers in municipal fire departments.
• Fire Investigation Origin and Cause Level I (NFPA 1033) Foundational fire investigation training aligned to NFPA 1033, covering origin and cause determination. Offered in Canadian ($499 CAD) and U.S./ICC ($599 USD) editions. Aimed at fire investigators, fire inspectors, and law enforcement personnel.
• Fire Investigation Origin and Cause Level II (NFPA 1033) Advanced fire investigation training aligned to NFPA 1033, delivered in a virtual Canadian format using 360-degree video scenarios ($649 CAD) and an in-person Canadian format. Designed for experienced fire investigators pursuing advanced certification.
• Facility Fire Risk Manager Certification Certification program preparing facility managers to assess and manage fire risk in built environments. Offered in Canadian ($549 CAD) and U.S./ICC ($499 USD) editions. Targeted at facility managers, property managers, and private-industry safety personnel.
• Fire Service Reviews Consulting Consulting service that conducts comprehensive reviews of fire service operations, capabilities, and performance for municipal and regional fire departments. Engagements are scoped to client requirements.
• Fire Department Master Plans Strategic master planning consulting that supports fire departments in long-term capital, staffing, and operational planning. Delivered to municipal and regional fire authorities.
• Standards of Cover Reports Consulting service producing Standards of Cover reports that document fire service deployment, response coverage, and risk assessment in line with industry standards. Targeted at municipal fire departments and authorities having jurisdiction.
• Emergency Management Planning Consulting Consulting service that develops emergency management plans for municipalities, First Nations communities, and private organizations, supporting preparedness, response, and recovery planning.
• Legal Support and Expert Witness Services Expert witness and legal support consulting on fire-related matters, including origin and cause analysis for litigation, insurance claims, and regulatory proceedings. Provided to legal counsel, insurance firms, and private industry.
• New Fire Hall Public Consultation Services Consulting service that facilitates public consultation and stakeholder engagement for communities planning new fire halls. Supports municipal decision-making and community input processes.
• Event Facilitating Services Professional event facilitation for fire service training sessions, exercises, workshops, and community events. Provided to fire departments, municipalities, and private organizations.

Quantifiable outcome

• Self-paced online format eliminates travel costs and time away from work shifts
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• College of the Rockies (COTR)coreStrategic or Co-development PartnerCollege of the Rockies provides Pro Board® Accredited Certification for FireWise training programs. FireWise facilitates registration and collects certification fees on behalf of COTR. This partnership enables graduates of FireWise courses to obtain nationally and internationally recognized professional qualifications aligned with NFPA 1030 and NFPA 1033 standards.
• Institution of Fire Engineers (IFE) - Canada BranchcoreStrategic or Co-development PartnerThe FireWise Company Inspection Program (CIP) is endorsed by the Institution of Fire Engineers - Canada Branch. The curriculum was also peer-reviewed extensively by Canadian fire service professionals, lending credibility and industry recognition to the certification.
• Center for Public Safety Excellence (CPSE)coreStrategic or Co-development PartnerFireWise assists communities in achieving fire department accreditation through CPSE's Commission on Fire Accreditation International. FireWise prepares Standards of Cover reports required for accreditation, helping departments access CPSE resources and excellence programs.
• Fire Prevention Officers Association of British ColumbiaminorStrategic or Co-development PartnerThe Facility Fire Risk Manager Certification course is endorsed by the Fire Prevention Officers Association of British Columbia, providing industry validation for the certification program.
• Dr. John David DeHaancoreStrategic or Co-development PartnerFireWise partnered with Dr. John David DeHaan, one of the world's leading fire investigation experts and author of six editions of Kirk's Fire Investigation, to develop the Fire Investigation Origin and Cause curriculum. Dr. DeHann contributed to content development alongside Bob Turley.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vector Solutions (TargetSolutions): Vector Solutions operates TargetSolutions, a leading online training platform serving fire departments and public safety agencies across North America with NFPA-aligned course libraries. Directly comparable to FireWise Learning Academy's self-paced online delivery model and public-safety customer base.
• Lexipol: Lexipol provides policy management, training, and consulting services to fire, EMS, and law enforcement agencies. Its fire training platform and consulting capabilities overlap directly with FireWise's combined training-plus-consulting offering to municipal fire departments.
• Emergency Services Consulting International (ESCI): ESCI provides fire department master planning, standards of cover development, and operational consulting for municipalities across North America. A direct peer for FireWise's consulting service line in fire service reviews and master planning.
• Fitch & Associates: Fitch & Associates is a long-established fire and EMS consulting firm providing master plans, standards of cover, and operational reviews for municipalities. Directly comparable to FireWise's consulting arm serving fire chiefs and municipal governments.
• Praetorian Digital (Elsevier Public Safety): Praetorian Digital, now part of Elsevier's public safety division, operates FireRescue1 and Police1 training content platforms serving fire service professionals. Directly comparable to FireWise's online training and continuing education content delivery.

Others

• National Fire Protection Association (NFPA): NFPA develops the codes and standards (NFPA 1030, 1033) that FireWise's curriculum aligns to, and offers its own training and certification programs. Adjacent standards-setting body whose publications underpin FireWise's product credibility.
• Centre for Public Safety Excellence (CPSE): CPSE administers the Commission on Fire Accreditation International (CFAI) program and supports fire department accreditation, working closely with FireWise on standards of cover reports. Adjacent ecosystem partner rather than direct competitor.

Emerging players

• SafetySkills: SafetySkills is an online compliance and safety training platform offering customizable courseware for workplace and public-sector audiences. An emerging player with partial overlap into fire inspection and prevention training for non-firefighter professionals.

Broad incumbents

• Jensen Hughes: Jensen Hughes is a global fire protection engineering and consulting firm offering fire safety advisory, code consulting, and training services to municipalities and private industry. A much larger, broader incumbent that overlaps with FireWise's fire service consulting and code-compliance training practice.
• TEEX (Texas A&M Engineering Extension Service): TEEX delivers NFPA-aligned fire service training through the Texas A&M system, including online and hands-on courses for firefighters and inspectors. A broad incumbent competitor offering Pro Board certified pathways, though at much larger scale and with university backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_tYj8gTWv64WI425yzMiWQ
• Facebookfacebook.com/firewiseconsulting
• LinkedInlinkedin.com/company/firewise-consulting-ltd.
• Instagraminstagram.com/firewiseconsult

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireWise Consulting