What FirmCare s.r.o. does

FirmCare s.r.o. is a Prague-based, privately held Czech limited liability company (s.r.o.) founded on February 1, 2010, that provides comprehensive backoffice outsourcing services to small and medium-sized enterprises, technology startups, financial investors, and entrepreneurial business groups in the Czech Republic. The firm is a certified tax advisory practice and member of the Chamber of Tax Advisors of the Czech Republic (Komora daňových poradců ČR), with at least two named certified tax advisors on staff.

The firm's service offering is organized into five integrated modules delivered through a single dedicated contact person per client: accounting/bookkeeping (57% of activity), payroll administration (16%), tax advisory (13%), financial management and controlling (11%), and company administration (3%). Service is positioned as proactive and relationship-based rather than anonymous transactional processing, and the firm emphasizes cross-functional understanding of client businesses, regulatory compliance maximization, and risk-flagging. The technology underlying the practice is not proprietary — no platform, product, API, or app is disclosed — and delivery is human-led by a team of approximately 12 people (the firmographic record states 8 employees; the company website states 12, including partners, managing directors, executive manager, and accounting staff), serving more than 120 client entities across diverse sectors such as SaaS, media, travel, ICT services, leisure/wellness, VC/PE, and innovation centers.

FirmCare's commercial model is direct B2B professional services with quote-based pricing; revenue is recorded at 12 million CZK annually. Since March 24, 2022, FirmCare has been wholly owned by ETL GLOBAL, a German consulting group (7th-largest consulting network in Europe, 15th globally; EUR 1.8 billion revenue in 2021 across 870+ German firms and 50+ countries). Founder Petr Krajíček (also partner of investment group Pale Fire Capital) and partner Blanka Štarmanová retained managing-director and partner roles post-acquisition, with Robert Jurka added as ETL GLOBAL's Czech Republic representative. The acquisition positioned FirmCare as the SME/startup-focused node in ETL GLOBAL's Czech cluster alongside KODAP, ARROWS advokátní kancelář, and ETL Audit CZ.

Name

FirmCare s.r.o.

Legal name

FirmCare s.r.o.

Website

https://firmcare.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FirmCare s.r.o. is a Prague-based, ETL GLOBAL-owned Czech accounting and tax advisory firm that provides integrated backoffice outsourcing — accounting, payroll, tax advisory, controlling, and company administration — to SMEs, technology startups, financial investors, and business groups via dedicated single-contact-person service.

Ownership category

akta.pro rank

Product category

Accounting & Tax Advisory Services

NAICS

Other Management Consulting Services (541618), All Other Business Support Services (561499), Office Administrative Services (561110)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Accounting services
• Tax advisory
• Payroll administration
• Backoffice outsourcing
• Financial management

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accounting/Bookkeeping Services: Core accounting services including bookkeeping, financial record management. This is the primary revenue stream representing 57% of business activity.
2. Payroll Administration: Payroll services including wage processing and related administrative tasks. Represents 16% of revenue.
3. Tax Advisory: Tax advisory services by certified tax advisors (members of Chamber of Tax Advisors CR). Company is a tax advisory firm providing professional services. Represents 13% of revenue.
4. Financial Management and Controlling: Financial management and controlling services for clients. Represents 11% of revenue.
5. Company Administration: Corporate administration services. Represents 3% of revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FirmCare s.r.o. provides comprehensive backoffice outsourcing to Czech SMEs, technology startups, financial investors, and business groupings, bundling accounting/bookkeeping (57% of activity), payroll administration (16%), certified tax advisory (13%), financial management and controlling (11%), and corporate administration (3%). Each client is assigned a single dedicated contact person across all service modules, with delivery handled directly by FirmCare's Prague-based team without intermediaries.

Product overview

FirmCare s.r.o. is a single-service professional firm providing comprehensive backoffice outsourcing services, not a software product company. The offering consists of five integrated service modules: Accounting Services (57%), Payroll Administration (16%), Tax Advisory (13%), Financial Management and Controlling (11%), and Company Administration (3%). These services are delivered as a unified professional service package where each client has a dedicated contact person providing personalized, proactive support across all backoffice functions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients report monthly accounting time reduced to 15 minutes with FirmCare vs hours previously

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ETL GLOBALcoreStrategic or Co-development Partner · 24 March 2022ETL GLOBAL, a German consulting giant, acquired FirmCare in March 2022. ETL GLOBAL is Germany's leader in tax advisory and among the five largest legal, audit, and tax consulting companies in Germany. The acquisition enables FirmCare to accelerate growth in accounting, tax, and payroll services for SME sector, access ETL GLOBAL's software development capabilities and new technologies, and leverage the international network spanning 50+ countries. ETL GLOBAL operates 870+ firms in Germany with 2021 revenue exceeding 1 billion EUR. FirmCare founder Petr Krajíček remains as director. The partnership aims to position FirmCare among the most progressive consulting firms in the region.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deloitte Czech Republic: Big 4 firm with full Prague office offering audit, tax, consulting, and financial advisory. Overlaps with FirmCare on SME tax advisory and accounting but serves a much broader and larger client base.
• KPMG Czech Republic: Big 4 firm with Prague presence providing audit, tax, and advisory services. Broadly comparable in service lines but targets a larger enterprise client base than FirmCare's SME/startup focus.
• Grant Thornton Czech Republic: International accounting and advisory network operating in the Czech Republic with broader service portfolio including audit and consulting. Overlaps with FirmCare on SME accounting and tax but operates at a larger scale.

Direct peers

• Apogeo Group: Czech-origin accounting and tax advisory firm focused on SMEs, startups, and international clients establishing in the Czech Republic. Closely comparable in niche and SME/startup target market.
• KODAP Group: KODAP is a sister company in the ETL GLOBAL Czech group, also providing accounting, tax, and audit services to Czech SMEs. Directly comparable in scope, market, and service mix, and serves as the most relevant internal benchmark.
• RSM Czech Republic: RSM is a global mid-tier accounting network with operations in the Czech Republic serving SMEs and owner-managed businesses on accounting, tax, and consulting — a directly comparable peer.
• BDO Czech Republic: BDO is a global mid-tier accounting network with strong Czech presence serving SMEs and mid-market clients on accounting, tax, and advisory. Comparable in target customer and service mix.
• Mazars Czech Republic: Mid-tier international accounting and advisory firm with a Prague office serving Czech SMEs, startups, and mid-market companies. Directly competes with FirmCare for SME backoffice and tax advisory engagements.
• TPA Czech Republic: Central European accounting and tax advisory group with a Czech office focused on SMEs and multinational subsidiaries. Directly comparable in service offering (accounting, tax, payroll) and SME focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/firmcare-s.r.o.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirmCare s.r.o.