Firmy
Firmy.net is a Polish online business directory and advertising portal, operated by NNV Sp. z o.o. since 2007, serving Polish SMBs with free and tiered paid presentation listings across ~30 industry categories and 17+ cities.
- Company typePrivate
- Founded2007
- HeadquartersOlsztyn, Poland
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Firmy does
Firmy.net is a Polish online business directory and local advertising portal operated by NNV Sp. z o.o., a privately held Polish limited liability company headquartered at ul. Wyszyńskiego 1, Olsztyn, Poland, and founded in 2007. The platform provides self-service registration and tiered presentation services for businesses across roughly 30 industry categories (finance, insurance, accounting, construction, healthcare, automotive, transport, retail, etc.) and 17+ major Polish cities including Warsaw, Kraków, Gdańsk, Łódź, Poznań, and Wrocław. Underlying technology is a web-based directory with category- and city-organized landing pages, local search by name/industry/location, business profile management via the "Moja firma" dashboard, an integrated customer review system, a mobile website builder, a dedicated mobile application, and the Okazje.Firmy.net sub-platform for local deals and discount coupons. Supporting products include Generator Referencji (testimonial collection), the "Firma Przyjazna Internautom" trust certification, and the Magazyn FIRMER editorial platform. Firmy.net is a registered trademark.
Monetization is built on a freemium + tiered subscription structure: a free basic listing (Wpis) and three paid presentation packages — Starter, Business, and Business GOLD — billed annually, semi-annually, quarterly, or monthly, with test periods and a 3-month satisfaction guarantee. An auction-based positioning service (Pozycjonowanie w portalu) layers additional revenue on top of subscriptions, complemented by remarketing advertising. Distribution is primarily self-service web registration, supplemented by a telephone hotline for consultant-assisted onboarding and city-specific landing pages for localized discovery. The firm operates with 9 employees, has 1,152,000 PLN of fully paid-in share capital, no disclosed funding rounds, no parent company, and no public listing. Recent strategic activity is concentrated on product surface expansion (Okazje, mobile app, positioning, remarketing) rather than M&A, geographic expansion, or fundraising.
Firmy firmographics
Firmographics- Name
- Firmy
- Legal name
- NNV Sp. z o.o.
- Website
- https://firmy.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firmy.net is a Polish online business directory and advertising portal, operated by NNV Sp. z o.o. since 2007, serving Polish SMBs with free and tiered paid presentation listings across ~30 industry categories and 17+ cities.
- Ownership category
- akta.pro rank
Firmy industry classification
Industry- Product category
- Online Business Directory
- NAICS
- Directory and Mailing List Publishers (51314), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)
Keywords
Where Firmy is headquartered
LocationHeadquarters
- HQ city
- Olsztyn
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Firmy business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Paid Business Presentations (Prezentacja): Three-tier paid subscription model for business listings: Business GOLD (highest), Business, and Starter. Packages include features like company description, product catalog, customer reviews, contact forms, map integration, and advertising-free display.
- Free Business Listings (Wpis): Basic free listing option for businesses with limited features. Can be upgraded to paid packages at any time.
- Positioning/Advertising (Pozycjonowanie): Auction-based positioning service allowing businesses to bid for higher placement in category listings and search results within the portal.
- Local Deals Platform: Platform for businesses to offer discount coupons. Firmy.net charges no commission or fees for transactions made through the deals platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business GOLD - Premium presentation with all features including no ads, statistics, reports, Facebook integration, remarketing, and homepage promotion |
| Subscription | Annual | Business - Full presentation with logo, description, products, reviews, and map integration |
| Subscription | Annual | Starter - Basic presentation with essential business information |
| Freemium | Pay-as-you-go | Free Listing (Wpis) - Basic free business entry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Firmy product offering
Product offeringCore offering
Firmy.net is a Polish business directory portal where companies can register and create listings to gain online visibility across nearly 30 industry categories and 17+ major Polish cities. It offers a free basic listing (Wpis) and tiered paid presentation packages (Prezentacja Starter, Business, and Business GOLD) with features such as company descriptions, product catalogs, customer reviews, contact forms, map integration, and advertising-free display. Supplementary services include a local deals/coupons platform (Okazje.Firmy.net), auction-based positioning in search results, and remarketing advertising.
Product overview
Firmy.net is a Polish business directory and advertising portal operated by NNV Sp. z o.o. The platform offers a tiered listing system comprising free Wpis (basic listings) and three paid Prezentacja packages (Starter, Business, and Business GOLD). The Business GOLD tier provides full website creation capabilities including templates, galleries, and attachments. Supporting products include Okazje.Firmy.net for local deals/coupons, Generator Referencji for client testimonials, Firma Przyjazna Internautom certification, and advertising features such as Pozycjonowanie (portal positioning) and Remarketing. Additional services include mobile website creation, a mobile app, and the Magazyn FIRMER content platform.
Differentiator
Problem solved
Functional benefit
Brands
- Okazje.Firmy.net: Local deals and discounts platform offering promotional coupons for businesses
Products and services
- Wpis (Free Business Listing) Free basic entry in the Firmy.net business directory that allows companies to register their core business information and appear in industry and city search results. Aimed at Polish businesses of all sizes seeking a no-cost online presence, with optional upgrade to paid presentation packages at any time.
- Prezentacja (Paid Business Presentation Package) Subscription-based paid listing offering available in three tiers that provides enhanced business profiles: company description, logo, product catalog, keywords, customer reviews, contact form, map integration, photo gallery, attachments, advertising-free display, statistics and reports, and Facebook integration. Designed for Polish businesses seeking higher visibility and richer presentation in the directory.
- Okazje.Firmy.net (Local Deals Platform) Separate deals and coupon platform where businesses can publish discount offers and coupons that are distributed to consumer users via email and surfaced on group buying aggregators. Open to Polish businesses for promotional campaigns with no commission or transaction fees charged.
- Pozycjonowanie w portalu (Auction-based Positioning) Auction-style advertising service that lets businesses bid for higher placement in category listings and search results within the directory, used by firms seeking top-of-page visibility in competitive categories.
- Remarketing (Retargeting Advertising) Retargeting advertising service that displays the company's ads across the internet to users who previously visited the firm's profile, helping drive return traffic and conversion. Available to top-tier subscribers.
Quantifiable outcome
- 19+ years operating as a business directory in Poland
- +2 more outcomes
Companies that use Firmy
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Firmy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Firmy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Okazje.Firmy.netcoreInternal platform integration for local deals and coupons. Businesses can publish discount offers that are distributed to users via email. The deals platform has no transaction fees or commissions for businesses.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Firmy competitors and assessment
Company assessmentDirect peers
- Zumi.pl: One of Poland's largest online business directories and maps platforms, offering company listings, reviews, and local search. Directly competes with Firmy.net for Polish SMB visibility and consumer local-discovery traffic.
- Panorama Firm: Polish online business directory similar in scope and audience to Firmy.net, providing listings of Polish companies across multiple categories and cities. Directly competes for the same SMB advertising budget and consumer search traffic.
- Yellow Pages Poland (YP.pl): Polish online directory descended from the print Yellow Pages brand, offering multi-category business listings and paid placements. Direct competitor in the Polish business directory category with overlapping S
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Firmy social profiles
Digital presenceFirmy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firmy leadership team
Management profileNumber of profiles
Firmy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firmy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firmy
What does Firmy do?
Firmy.net is a Polish business directory portal where companies can register and create listings to gain online visibility across nearly 30 industry categories and 17+ major Polish cities. It offers a free basic listing (Wpis) and tiered paid presentation packages (Prezentacja Starter, Business, and Business GOLD) with features such as company descriptions, product catalogs, customer reviews, contact forms, map integration, and advertising-free display. Supplementary services include a local deals/coupons platform (Okazje.Firmy.net), auction-based positioning in search results, and remarketing advertising.
Is Firmy a public or private company?
Firmy is a private company. It is classified as unknown and is currently operating.
When was Firmy founded?
Firmy was founded in 2007. It employs 1 to 10 people.
Where is Firmy based?
Firmy is headquartered in Olsztyn, Poland, in the Europe region.
How does Firmy make money?
Four revenue lines are on record. Paid Business Presentations (Prezentacja) is the primary driver. The others are free Business Listings (Wpis), positioning/Advertising (Pozycjonowanie) and local Deals Platform.
Who are Firmy's main competitors?
Direct peers on record are Zumi.pl, Panorama Firm and Yellow Pages Poland (YP.pl).
Does Firmy have an API?
No public API is recorded for Firmy.
What industry is Firmy in?
Firmy's product category is Online Business Directory. Its primary akta.pro industry code is CRAFAAAB, C2C Generalist Classifieds & Listings Marketplaces. Its NAICS code is 51314 and its SIC code is 7310.