Firmy

What Firmy does

Firmy.net is a Polish online business directory and local advertising portal operated by NNV Sp. z o.o., a privately held Polish limited liability company headquartered at ul. Wyszyńskiego 1, Olsztyn, Poland, and founded in 2007. The platform provides self-service registration and tiered presentation services for businesses across roughly 30 industry categories (finance, insurance, accounting, construction, healthcare, automotive, transport, retail, etc.) and 17+ major Polish cities including Warsaw, Kraków, Gdańsk, Łódź, Poznań, and Wrocław. Underlying technology is a web-based directory with category- and city-organized landing pages, local search by name/industry/location, business profile management via the "Moja firma" dashboard, an integrated customer review system, a mobile website builder, a dedicated mobile application, and the Okazje.Firmy.net sub-platform for local deals and discount coupons. Supporting products include Generator Referencji (testimonial collection), the "Firma Przyjazna Internautom" trust certification, and the Magazyn FIRMER editorial platform. Firmy.net is a registered trademark.

Monetization is built on a freemium + tiered subscription structure: a free basic listing (Wpis) and three paid presentation packages — Starter, Business, and Business GOLD — billed annually, semi-annually, quarterly, or monthly, with test periods and a 3-month satisfaction guarantee. An auction-based positioning service (Pozycjonowanie w portalu) layers additional revenue on top of subscriptions, complemented by remarketing advertising. Distribution is primarily self-service web registration, supplemented by a telephone hotline for consultant-assisted onboarding and city-specific landing pages for localized discovery. The firm operates with 9 employees, has 1,152,000 PLN of fully paid-in share capital, no disclosed funding rounds, no parent company, and no public listing. Recent strategic activity is concentrated on product surface expansion (Okazje, mobile app, positioning, remarketing) rather than M&A, geographic expansion, or fundraising.

Name

Firmy

Legal name

NNV Sp. z o.o.

Website

https://firmy.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Firmy.net is a Polish online business directory and advertising portal, operated by NNV Sp. z o.o. since 2007, serving Polish SMBs with free and tiered paid presentation listings across ~30 industry categories and 17+ cities.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Directory and Mailing List Publishers (51314), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)

Keywords

• Online business directory
• Local business listings
• Company promotion services
• Directory advertising platform
• Local search portal

Headquarters

HQ city

Olsztyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Paid Business Presentations (Prezentacja): Three-tier paid subscription model for business listings: Business GOLD (highest), Business, and Starter. Packages include features like company description, product catalog, customer reviews, contact forms, map integration, and advertising-free display.
2. Free Business Listings (Wpis): Basic free listing option for businesses with limited features. Can be upgraded to paid packages at any time.
3. Positioning/Advertising (Pozycjonowanie): Auction-based positioning service allowing businesses to bid for higher placement in category listings and search results within the portal.
4. Local Deals Platform: Platform for businesses to offer discount coupons. Firmy.net charges no commission or fees for transactions made through the deals platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Firmy.net is a Polish business directory portal where companies can register and create listings to gain online visibility across nearly 30 industry categories and 17+ major Polish cities. It offers a free basic listing (Wpis) and tiered paid presentation packages (Prezentacja Starter, Business, and Business GOLD) with features such as company descriptions, product catalogs, customer reviews, contact forms, map integration, and advertising-free display. Supplementary services include a local deals/coupons platform (Okazje.Firmy.net), auction-based positioning in search results, and remarketing advertising.

Product overview

Firmy.net is a Polish business directory and advertising portal operated by NNV Sp. z o.o. The platform offers a tiered listing system comprising free Wpis (basic listings) and three paid Prezentacja packages (Starter, Business, and Business GOLD). The Business GOLD tier provides full website creation capabilities including templates, galleries, and attachments. Supporting products include Okazje.Firmy.net for local deals/coupons, Generator Referencji for client testimonials, Firma Przyjazna Internautom certification, and advertising features such as Pozycjonowanie (portal positioning) and Remarketing. Additional services include mobile website creation, a mobile app, and the Magazyn FIRMER content platform.

Differentiator

Problem solved

Functional benefit

Brands

• Okazje.Firmy.net: Local deals and discounts platform offering promotional coupons for businesses

Products and services

• Wpis (Free Business Listing) Free basic entry in the Firmy.net business directory that allows companies to register their core business information and appear in industry and city search results. Aimed at Polish businesses of all sizes seeking a no-cost online presence, with optional upgrade to paid presentation packages at any time.
• Prezentacja (Paid Business Presentation Package) Subscription-based paid listing offering available in three tiers that provides enhanced business profiles: company description, logo, product catalog, keywords, customer reviews, contact form, map integration, photo gallery, attachments, advertising-free display, statistics and reports, and Facebook integration. Designed for Polish businesses seeking higher visibility and richer presentation in the directory.
• Okazje.Firmy.net (Local Deals Platform) Separate deals and coupon platform where businesses can publish discount offers and coupons that are distributed to consumer users via email and surfaced on group buying aggregators. Open to Polish businesses for promotional campaigns with no commission or transaction fees charged.
• Pozycjonowanie w portalu (Auction-based Positioning) Auction-style advertising service that lets businesses bid for higher placement in category listings and search results within the directory, used by firms seeking top-of-page visibility in competitive categories.
• Remarketing (Retargeting Advertising) Retargeting advertising service that displays the company's ads across the internet to users who previously visited the firm's profile, helping drive return traffic and conversion. Available to top-tier subscribers.

Quantifiable outcome

• 19+ years operating as a business directory in Poland
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Okazje.Firmy.netcoreTechnology or IntegrationInternal platform integration for local deals and coupons. Businesses can publish discount offers that are distributed to users via email. The deals platform has no transaction fees or commissions for businesses.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zumi.pl: One of Poland's largest online business directories and maps platforms, offering company listings, reviews, and local search. Directly competes with Firmy.net for Polish SMB visibility and consumer local-discovery traffic.
• Panorama Firm: Polish online business directory similar in scope and audience to Firmy.net, providing listings of Polish companies across multiple categories and cities. Directly competes for the same SMB advertising budget and consumer search traffic.
• Yellow Pages Poland (YP.pl): Polish online directory descended from the print Yellow Pages brand, offering multi-category business listings and paid placements. Direct competitor in the Polish business directory category with overlapping S

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firmy.net
• LinkedInlinkedin.com/company/firmy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firmy