Name

Turquoise Digital - فیروزه دیجیتال

Legal name

گروه مالی فیروزه (Firouzeh Financial Group)

Website

https://firouzeh.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Services

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591), Open-End Investment Funds (525910), Other Financial Vehicles (525990), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Private Markets Fund of Funds (PE / VC / Private Credit FoF) (FSAHAKAF)

Keywords

• Investment funds
• Asset management
• Brokerage services
• Portfolio management
• Investment advisory

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management Fees: Asset management fees charged for managing discretionary portfolios. Includes fixed management fees (0-2% depending on portfolio type) and performance-based profit-sharing arrangements (25-50% of profits).
2. Brokerage Commissions: Trading commissions from securities brokerage services through Firouzeh Asia Brokerage, providing access to Tehran Stock Exchange and other capital market instruments.
3. Fund Management: Management fees from operating 15+ investment funds covering equities, fixed income, gold, commodities, sector-specific, leveraged, and venture capital products. Assets under management exceed 900 billion Toman across funds.
4. Investment Advisory: Corporate financing and investment advisory services including M&A consulting, financial due diligence, and financing structure advisory for Iranian and international transactions.
5. Collective Financing: Crowdfunding platform enabling entrepreneurs to attract funding from multiple investors for startup and SME development projects.
6. Direct Investment Returns: Returns from direct equity investments in 20+ subsidiary companies across diverse industries including industrial investment, trade, banking, and technology sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Firouzeh Financial Group operates a comprehensive Iranian investment and asset management platform. Its core offering consists of 15+ regulated investment funds (equity, fixed-income, gold, silver, copper, sector-specific, leveraged and venture capital), four discretionary managed portfolios aligned with investor risk profile, securities brokerage via Firouzeh Asia, investment advisory and corporate financing, collective financing (crowdfunding) for SMEs, and an EU-licensed international fund for foreign investors. Distribution is centralized through the Firouzeh Super App available as PWA, Myket, and Bazaar, plus private advisory for high-net-worth clients.

Product overview

Firouzeh Financial Group (گروه مالی فیروزه) operates as a comprehensive financial services platform offering a complete chain of investment and financial services. The portfolio consists of: (1) the Firouzeh Application (اپلیکیشن فیروزه) as the core super financial app enabling access to all services; (2) 15 investment funds covering equity (Movafaghiat, Darya, Moj Preferred, Index), fixed-income (Firouza, Sahel), sector funds (Namak, Resana, Chatr, Mesgun, Noghrebi, Atash), venture capital (Venture), private (Servat); (3) 4 portfolio management offerings (Gold, Bank Deposit, Preferred, Secure); (4) brokerage services through Firouzeh Asia; (5) investment advisory and crowdfunding services; and (6) international services for foreign investment in Iran. The products work together as a financial ecosystem where investors can access funds, managed portfolios, and trading services through the mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Firouzeh App: Super financial app offering complete chain of financial and investment services
• Firouzeh Card
• Firouzeh Asia Brokerage
• Firouzeh Digital (Turquoise Digital)

Quantifiable outcome

• 100,000 billion Toman in assets under management
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Satito (ساتیتو)minorStrategic or Co-development Partner · 1 January 1402Startup investment target in 1402 as part of Firouzeh's direct investment strategy in technology startups.
• Pardis Silicon Aras (پردیس صنایع سیلیکون آراز)minorStrategic or Co-development Partner · 1 January 1402Investment in Pardis Silicon Aras company in 1402, diversifying industrial technology investments.
• Firouzeh Venture Capital Fund (ونچر)coreStrategic or Co-development Partner · 1 January 1398Venture capital fund established with Securities Exchange Organization license, symbol ونچر, focusing on early-stage startup investments.
• Jami Investment Company (وجامی)coreStrategic or Co-development Partner · 1 January 1395Control block acquisition of Jami Investment Company in 1395, adding to Firouzeh's portfolio of subsidiary investment companies.
• Sarava (سرآوا)flagshipStrategic or Co-development Partner · 1 January 1391Joint venture founding of Iran's first venture capital company in 1391. Firouzeh was co-founder of this landmark initiative in Iranian startup ecosystem.
• Firouzeh Asia BrokeragecoreStrategic or Co-development Partner · 1 January 1389Core brokerage subsidiary enabling securities trading and market access for clients. Firouzeh acquired and operates Firouzeh Asia Brokerage as a key distribution and trading channel.
• Danesh Firouzeh Investment ConsultingcoreStrategic or Co-development PartnerInvestment consulting company established in 1403 providing advisory services for investment decisions.
• Iran Industrial Development Investment Company (وتوصا)coreStrategic or Co-development PartnerMajor subsidiary investment company in Firouzeh's direct investment portfolio focusing on industrial development.
• Industry and Trade Investment Company (وصنعت)coreStrategic or Co-development PartnerKey subsidiary investment company in Firouzeh's portfolio managing industrial and commercial investments.
• Sobhan Investment (سبحان)coreStrategic or Co-development PartnerSubsidiary investment company part of Firouzeh's diversified investment holdings.
• Etebar Iran Investment (واعتبار)coreStrategic or Co-development PartnerSubsidiary investment company in Firouzeh's financial services ecosystem.
• Iran France Investment (ایران و فرانسه)coreStrategic or Co-development PartnerSubsidiary investment company managing Iran-France investment activities and potentially international partnerships.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Stash: Digital investment platform offering themed funds and managed portfolios for retail investors. Comparable to Firouzeh's mass-retail fund and portfolio offering through its mobile app.
• Wealthfront: US digital wealth management platform offering automated portfolios, fund products and cash management. Highly comparable to Firouzeh's combined managed-portfolio and fund super-app approach for retail investors.
• Betterment: Digital-first investment advisory and portfolio management platform serving retail and HNW clients with diversified fund portfolios. Mirrors Firouzeh's digital advisory portfolio + diversified fund lineup.
• M1 Finance: Digital wealth platform combining self-directed brokerage with managed portfolio automation and fund-like 'pies'. Comparable to Firouzeh's blended brokerage-plus-managed-portfolio super-app.
• Robinhood: Retail investment super-app combining brokerage, fund investing and cash management on a single mobile interface. Closest analog to Firouzeh's integrated super-app bundling brokerage, funds and advisory.
• Empower (Personal Capital): Hybrid digital wealth management firm offering advisory portfolio management plus personal-finance tools. Comparable to Firouzeh's combination of managed portfolios and personalized financial-personality advisory.

Emerging players

• SoFi: Super-app financial services firm bundling brokerage, investing, lending and advisory on a mobile platform. Highly comparable to Firouzeh's super-app ambition across funds, brokerage and advisory.

Broad incumbents

• Charles Schwab: Diversified wealth and brokerage incumbent offering managed portfolios, funds, advisory and self-directed brokerage. Comparable to Firouzeh's full-stack offering at a much larger scale.
• BlackRock: World's largest asset manager operating diversified fund families across asset classes and geographies. Comparable to Firouzeh at a different scale as a multi-strategy fund platform.
• Vanguard: Global asset manager with broad mutual fund and ETF lineup including index, sector and fixed-income strategies. Directly comparable to Firouzeh's 15+ funds spanning equity, fixed income, sector, gold and leveraged products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firouzehgroup
• LinkedInlinkedin.com/company/turquoise-digital-company
• Instagraminstagram.com/firouzehservices?igsh=MW5iaWFhMGFwc29tYw==

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turquoise Digital - فیروزه دیجیتال