The First Personal Studio

What The First Personal Studio does

The First Personal Studio, operating as First Academia (DBA: First), is a single-location fitness studio and personal training center founded circa 2005 in the Jardins district of São Paulo, Brazil. The studio markets itself as "the best training center in Jardins," emphasizing 20 years of local presence, qualified instructors, and an intimate neighborhood-gym atmosphere. Its offering is structured around five interconnected service pillars: Musculação (weight training and bodybuilding), Aulas Coletivas (group classes including Muay Thai, Jiu-Jitsu, Spinning, Mobility, Pilates, and Yoga), Pilates delivered via partner Pilates Fit Club, Fisioterapia delivered via partner Equipe Franklin Martins - Reabilitação e Treinamento, and Eletroestimulação (Whole-Body Electro-Muscle Stimulation, or WB EMS), which uses low-frequency electrical currents applied through electrodes to simultaneously stimulate multiple muscle groups via direct motor-nerve activation. The studio also operates a content blog on fitness, nutrition, and supplementation topics.

The business model is a single-site, in-person consumer service with directly sold memberships and per-modality access; pricing is not publicly disclosed and is provided upon contact. The go-to-market is primarily local and relationship-driven: a website with blog content serves as top-of-funnel marketing, while WhatsApp (phone +55 11 91089-8973) and email handle direct inquiries and new-member onboarding. The studio explicitly serves individual fitness consumers in and around the Jardins neighborhood — local residents and professionals seeking bodybuilding, martial arts, group fitness, rehabilitation, and stress-management outcomes — rather than enterprise or B2B customers. A small team of named instructors (5 listed) plus partner-provided specialists operates the facility, with total headcount of 7 based on source data.

The company is privately held, founder-owned/bootstrapped, with no evidence of external investors, parent company, public listing, mobile app, or API. Its distribution is single-channel (one physical storefront), and its technology stack is limited to a content website and WhatsApp communications. There are no patents, certifications, or formal awards disclosed; the primary differentiators are the studio's 20-year local reputation, breadth of modalities offered through a mix of in-house instruction and partner services, and its position within a premium São Paulo neighborhood.

Name

The First Personal Studio

Legal name

First Academia

Website

https://firstacademia.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

First Academia is a single-location fitness studio in São Paulo's Jardins neighborhood, offering weight training, martial arts, group classes, Pilates, physiotherapy, and EMS electrostimulation to local residents and professionals. Operated for 20 years by a small in-house team with select partner-provided specialists.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness training services
• Group fitness classes
• Martial arts training
• Physiotherapy rehabilitation
• Electro-muscular stimulation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

The First Personal Studio (First Academia) is a single-location fitness center in São Paulo's Jardins neighborhood that delivers in-person fitness services including weight training (Musculação), group classes (Muay Thai, Jiu Jitsu, Spinning, Mobility, Yoga, Body Balance), Pilates, physiotherapy, and Whole-Body Electro-Muscle Stimulation (EMS) training. All services are delivered through one physical facility using a team of qualified instructors and modern equipment, with Pilates and physiotherapy delivered in partnership with specialized external providers.

Product overview

First Academia is a single-location fitness center (academia) in the Jardins neighborhood of São Paulo, Brazil, with 20 years of history. The company operates as an integrated fitness ecosystem offering five interconnected service pillars: Musculação (weight training), Aulas Coletivas (group martial arts and cycling classes), Pilates (via partner Pilates Fit Club), Fisioterapia (physiotherapy via partner Equipe Franklin Martins), and Eletroestimulação (whole-body EMS training). The studio also maintains a Blog content platform. All services are delivered through a single physical facility with an intimate neighborhood gym atmosphere, unified under the First brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Musculação (Weight Training / Bodybuilding) Weight training and bodybuilding services with highly trained instructors, forming a team of professors with 20 years of history in the Jardins neighborhood of São Paulo. Designed for individual adult members pursuing strength, hypertrophy, and conditioning goals.
• Aulas Coletivas (Group Classes)
• Pilates
• Fisioterapia (Physiotherapy)
• Eletroestimulação (Whole-Body EMS Training)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bio Ritmo: Premium Brazilian fitness chain with multiple São Paulo locations offering weight training, group classes, and specialty programs. Comparable to First Academia on premium positioning and service breadth within the same city.
• Competition Fitness (Grupo Competition): Brazilian fitness chain with strong São Paulo presence offering traditional gym and group class programming. Comparable as a same-market competitor targeting similar fitness consumers in the metropolitan area.
• Bodytech: Brazilian premium fitness chain offering weight training, group classes, Pilates, and physiotherapy in upscale locations. Most directly comparable to First Academia given similar service mix and premium São Paulo target market.
• Just Fit: Brazilian premium fitness chain focused on high-end units in São Paulo and other major cities. Competes with First for the same affluent, service-oriented consumer and offers a similar integrated fitness-plus-group-classes model.

Broad incumbents

• Equinox: International luxury fitness brand known for premium neighborhood studios and high-end programming. Comparable to First on affluent target market and premium positioning, though at a markedly different scale and price point.
• Gold's Gym: Global fitness franchise with weight training and group classes as core offerings. Comparable in service category but operates at much larger scale and through franchise model, contrasting with First's single independent unit.
• Smart Fit: Latin America's largest fitness chain with hundreds of units across Brazil. Comparable as it delivers in-person fitness and group classes in São Paulo, but operates at a much lower price point and at scale, contrasting with First's premium boutique positioning.

Emerging players

• Kieser Training: EMS- and strength-focused training studio chain with medically informed positioning. Comparable as a specialist operator combining EMS electrostimulation with physiotherapy and strength training, mirroring First's integrated wellness model.
• Miha Bodytec: Global EMS (electrostimulation) training technology and studio concept provider. Comparable to First's Eletroestimulação offering as a category specialist defining the EMS small-group training format First is emulating.
• CrossFit Affiliates (e.g., CrossFit Jardins): Independent CrossFit boxes operating in São Paulo neighborhoods. Comparable as boutique, instructor-led strength and conditioning studios that compete for the same premium local fitness consumer as First Academia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-first-personal-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The First Personal Studio