What First Baptist Dallas does

First Baptist Dallas (legal entity: First Baptist Church of Dallas) is a Southern Baptist 501(c)(3) congregation established in 1867 in downtown Dallas, Texas, operating from its main campus at 1707 San Jacinto Street. Under the leadership of Senior Pastor Dr. Robert Jeffress — a Fox News Contributor, author of 30 books, and host of the Pathway to Victory broadcast — the church serves approximately 16,000 members with a 247-person staff. Its core offerings include traditional Choir & Orchestra led worship, contemporary Band-Led worship, and a dedicated Español service, supported by Sunday School, Discipleship University, D-Groups, and Community Groups for spiritual formation across all life stages.

The ministry portfolio extends to specialized programs for children (Vacation Bible School, After VBS Sports/Cheer Camp), single adults, married couples, seniors, men's and women's ministries, and care-oriented support groups including a Dementia Caregiver Support Group. Pathway to Victory functions as a national broadcast ministry distributing Jeffress's teaching across television, radio, print, and digital media, supported by a dedicated ptv.org channel partnership. Operational technology comprises online giving portals, event registration systems, Vimeo sermon streaming, Zoom-based Wednesday Night Bible Study, Google Analytics, and SMS outreach via Ministry By Text.

The church's revenue model is built on voluntary tithes and offerings from members and visitors, donations from the national Pathway to Victory audience, and incremental transaction fees from programs such as Sports Camp ($145-$155), Cheer Camp ($125-$135), and the Men's Softball League ($35 per person). Structured annual stewardship is run through the Mission 1:8 One Desire campaign. Geographic service spans the Dallas-Fort Worth metroplex for in-person engagement, with national reach through broadcast media. The organization is privately governed as a nonprofit with no parent company, external investors, or publicly traded instruments.

Name

First Baptist Dallas

Legal name

First Baptist Church of Dallas

Website

https://firstdallas.org

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Short description

First Baptist Dallas is a historic 16,000-member Southern Baptist church in downtown Dallas led by Dr. Robert Jeffress, delivering worship services, life-stage ministries, and the national Pathway to Victory broadcast ministry to congregants and a national media audience.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Evangelical & Charismatic Broadcasting (MPABALAC)

Keywords

• Religious worship services
• Biblical education programs
• Community fellowship groups
• Children's ministry programs
• Broadcast media ministry

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tithes and Offerings: Members and visitors contribute through in-person giving and online giving portals to support church operations and ministry programs
2. Pathway to Victory Broadcast: National broadcast ministry generating support through donations from viewers and listeners of the television and radio program
3. Event Registration and Program Fees: Fees collected for sports leagues, camps, and special programs such as Vacation Bible School and summer connection activities

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

First Baptist Dallas operates as a Southern Baptist church delivering in-person and online worship services, structured biblical education (Sunday School, Discipleship University, D-Groups), age-segmented ministries spanning children, youth, singles, married adults, seniors, men, and women, plus a national broadcast ministry (Pathway to Victory) distributed through television, radio, print, and digital media. Support services such as pastoral counseling, prayer groups, caregiver support, and community fellowship round out the offering.

Product overview

First Baptist Dallas is a 16,000-member church offering a multi-faceted ministry portfolio centered on biblical teaching and community fellowship. The core worship experience includes traditional Choir & Orchestra Led Worship and contemporary Band-Led Worship services, with a dedicated Spanish-language service. The church operates Pathway to Victory as its national broadcast ministry reaching audiences via television, radio, and digital media. Discipleship programming includes Sunday School, Discipleship University, D-Groups, and Community Groups. Children's programming encompasses Vacation Bible School and After VBS Sports/Cheer Camp. Specialized ministries include support groups, prayer groups (Pastor's Prayer Partners, Pray Worship Pray), and sports leagues. The church offers online engagement through streaming services and Zoom-based Bible study, with events management for various programming including Men's Night, Light Awards volunteer recognition, and Young Marrieds activities.

Differentiator

Problem solved

Functional benefit

Brands

• Pathway to Victory: National broadcast ministry of First Baptist Church of Dallas, led by Dr. Robert Jeffress, delivering biblical teaching through television, radio, print, and digital media.

Products and services

• Pathway to Victory National broadcast ministry that delivers Dr. Robert Jeffress's biblical teaching to audiences across the United States through television, radio, print, and digital media platforms.
• Choir & Orchestra Led Worship Traditional worship service featuring the church's choir and orchestra, offered at 9:15am and 11am on Sundays in the Worship Center for congregants seeking a traditional liturgical style.
• Band-Led Worship Contemporary worship service with band-led music, offered at 11am on Sundays in Truett Chapel for congregants preferring a modern worship style.
• Español Service Spanish-language worship service designed for Spanish-speaking congregants in the Dallas-Fort Worth community.
• Sunday School Religious education program for adults and children held on Sunday mornings, providing biblical instruction and community connection at the Dallas campus.
• Vacation Bible School Annual summer children's program for ages three through 6th grade featuring Bible lessons, music, crafts, and games, with the 2026 theme 'Illumination Station' based on John 8:12.
• Discipleship University Structured program for deeper Christian discipleship and spiritual growth offered to church members and attendees seeking advanced biblical instruction.
• Community Groups Small groups for fellowship, Bible study, and mutual support among church members meeting across the Dallas-Fort Worth area.
• D-Groups Discipleship groups focused on intensive spiritual growth and accountability among members.
• Support Groups Groups providing care and support for various life circumstances including grief support, addiction recovery, and family challenges.
• Wednesday Night Bible Study Weekly Wednesday evening Bible study led by Dr. Chuck Ward, available both in-person at the Dallas campus and online via Zoom for remote participants.
• Dementia Caregiver Support Group Christ-centered support group offering encouragement and practical guidance for those caring for loved ones with dementia, led by Cari Martin.
• Pastor's Prayer Partners for Women Weekly women's prayer group meeting Sundays to pray for the pastor and church, held at 11am and the first Sunday of each month at 9am.
• Pray Worship Pray - Wednesday Night Prayer Weekly Wednesday evening prayer meeting for women focused on prayer for the church, families, the nation, and personal spiritual walk.
• Men's Softball League Church softball league for men, playing through the City of Richardson against other teams throughout the Dallas-Fort Worth metroplex. Registration fee: $35 per person.
• Single Adults Community Group Community group for single adults featuring meaningful conversations, worship, and fellowship, meeting at the HFC College Room on the Dallas campus.
• Young Marrieds Summer Connection Nights Summer fellowship series for young married couples featuring family fun activities including Jump Into Summer, Texas Rangers games, bowling, and Christmas in July movie nights.
• After VBS Sports/Cheer Camp Sports and cheer camp offered after Vacation Bible School for ages 5-12, run in partnership with Triumph Sports and Cross Cheer, including devotional time with biblical principles. Sports Camp: $145 per child; Cheer Camp: $125 per child.
• Freedom Sunday Annual patriotic service celebrating freedom with patriotic music from the Choir and Orchestra, salute to armed forces, and special message from Dr. Jeffress.

Quantifiable outcome

• Large congregation serving 16,000 members with multiple weekly worship services and diverse programming

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Triumph SportsminorStrategic or Co-development PartnerExternal sports organization that runs the all-sports camp portion of After VBS Sports Camp, providing a variety of sports activities throughout the week with dedicated devotional time.
• Cross CheerminorStrategic or Co-development PartnerExternal cheerleading organization that runs the cheer camp portion of After VBS Sports/Cheer program, teaching foundational cheerleading skills and a routine for parent show with devotional time.
• City of RichardsonminorStrategic or Co-development PartnerMunicipal partner through which First Baptist Dallas Men's Softball League plays games against other teams throughout the metroplex at Huffhines Park.
• ptv.org (Pathway to Victory)coreChannel Partner/ Reseller/ DistributorBroadcast ministry arm that distributes Dr. Robert Jeffress's teaching through television, radio, print, and digital media nationally. Customer service provided for Pathway to Victory supporters.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gateway Church: One of the largest Southern Baptist and non-denominational churches in the DFW metroplex, with multiple campuses and large in-person attendance. Direct competitor for DFW members, donors, and broadcast reach.
• Bellevue Baptist Church: Large Southern Baptist congregation in Memphis with a long-tenured senior pastor and nationally distributed teaching. Direct denominational and operational peer at similar scale.
• Second Baptist Church (Houston): Major Southern Baptist church in Texas with comparable multi-style worship, comprehensive family ministries, and a sizable giving base. Strong peer for Texas Baptist mega-church economics.
• Turning Point Ministries (David Jeremiah): Bible-teaching broadcast ministry distributed via TV, radio, and digital platforms. The closest direct analog to Pathway to Victory as a national broadcast arm of a senior pastor's teaching.
• In Touch Ministries (Charles Stanley): Established Southern Baptist broadcast ministry with TV, radio, print, and digital distribution. Direct functional peer for Pathway to Victory in the same broadcast and donor-development category.
• Watermark Community Church: Large DFW-based evangelical church with extensive community, marriage, and recovery ministries. Competes with First Baptist Dallas for young adult and family members in the same metro.
• Prestonwood Baptist Church: Large Southern Baptist church in the Dallas area with a substantial congregation, multiple worship styles, and broad children's and family programming. Closest denominational peer in the same metro.

Broad incumbents

• Saddleback Church: Historically large Southern Baptist-affiliated church with national prominence and a founding pastor (Rick Warren) who built a major broadcast ministry. Direct analog for a senior-pastor-driven, nationally recognized church.
• North Point Community Church: Large multi-campus evangelical church led by Andy Stanley with a national teaching platform. Comparable in scale, multi-campus model, and broadcast-style leadership brand.

Emerging players

• T.D. Jakes Ministries: Dallas-based pastor with a national and increasingly digital media brand. Local geographic peer and a benchmark for a Dallas pastor scaling a national broadcast and content platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firstdallas
• YouTubeyoutube.com/user/firstbaptistdallas?feature=results_main
• Facebookfacebook.com/fbcdallas
• LinkedInlinkedin.com/company/first-baptist-church-of-dallas
• Instagraminstagram.com/firstdallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Baptist Dallas