First Media

Home Internet Servicesfirstmedia.com

First Media (rebranded XL SATU) is an Indonesian direct-to-consumer fiber-optic home internet service operating under the XLSMART network, serving Indonesian households with three subscription tiers (250-400 Mbps) priced at Rp229,000-Rp300,000 per month plus a bundled family mobile data quota.

Company typePrivate
Founded2012
Headquarters—
Headcount11–50
GTM typeB2C
OfferingServices

What First Media does

First Media (now operating as XL SATU) is an Indonesian direct-to-consumer fiber-optic home internet service provider, founded in 2012 and rebranded in 2024 under the unified XL Axiata brand portfolio following the announced XL Axiata-Smartfren merger that created the XLSMART network. The company offers three monthly subscription tiers — 250 Mbps, 350 Mbps, and 400 Mbps — priced at promotional rates between Rp229,000 and Rp300,000 per month (with PPN-inclusive prices between Rp254,190 and Rp333,000), each including free installation and a Speed Booster technology feature that enhances throughput.

The core technology is fiber-to-the-home (FTTH) connectivity supporting unlimited WiFi across 10 to 14 simultaneous devices depending on tier, backed by the XLSMART converged network infrastructure resulting from the XL Axiata-Smartfren merger. Complementary offerings include Kuota HP Sekeluarga (a family mobile data quota bundle), SATU Tagihan (a unified billing feature), and the myXL mobile application for service management, bill payment, and loyalty point accrual.

The business model is purely subscription-recurring, monetized entirely through monthly fees from Indonesian households. The go-to-market is fully digital and direct: the satu.xl.co.id website, dedicated phone sales lines (8200 for XL users, 0818 123 820 for non-XL users), a WhatsApp virtual assistant named Maya, and the myXL app serve as the primary acquisition and service channels. The company operates exclusively in Indonesia with no disclosed headcount, no enterprise customers, no patents, no AI/ML capabilities, and no public revenue figures; its commercial trajectory is now structurally tied to the broader XLSMART parent's strategy and the integration outcomes of the 2024 merger.

First Media firmographics

Firmographics

Name: First Media
Legal name: XL SATU
Website: https://firstmedia.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: First Media (rebranded XL SATU) is an Indonesian direct-to-consumer fiber-optic home internet service operating under the XLSMART network, serving Indonesian households with three subscription tiers (250-400 Mbps) priced at Rp229,000-Rp300,000 per month plus a bundled family mobile data quota.
Ownership category
akta.pro rank

First Media industry classification

Industry

Product category: Home Internet Services
NAICS: Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
SIC: Cable & Other Pay Television Services (4841)
akta.pro primary industry: Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA)

Keywords

Home internet services
Fiber optic broadband
Fixed broadband ISP
Family mobile data
Telecommunications services

First Media business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Home Internet Subscription: Monthly recurring subscription fees for fiber optic home internet services. Customers pay a fixed monthly rate based on their selected speed tier (250 Mbps, 350 Mbps, or 400 Mbps). The service includes free installation and supports multiple devices simultaneously.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	250 Mbps package - Ideal for browsing, social media, 4K streaming, HD video conferencing, online gaming, and HD content upload. Supports up to 10 devices.
Subscription	Monthly	350 Mbps package - Ideal for browsing, social media, 4K streaming, 4K video conferencing, online gaming, and HD content upload. Supports up to 12 devices.
Subscription	Monthly	400 Mbps package - Ideal for browsing, social media, 4K streaming, 4K video conferencing, online gaming, and 4K content upload. Supports up to 14 devices.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

First Media product offering

Product offering

Core offering

First Media, now operating as XL SATU, is a fixed broadband internet service provider delivering fiber optic home internet and bundled 4G/5G mobile data to Indonesian households. The service combines high-speed fiber connectivity for the home with a single SIM-based mobile data quota that can be shared across family members, all managed under one consolidated monthly bill.

Product overview

XL SATU (formerly First Media) is a unified home internet service platform operated under the XLSMART network. The core offering is fiber optic-based unlimited WiFi internet with three tiered speed packages (250 Mbps, 350 Mbps, and 400 Mbps). The service is complemented by the myXL mobile app for account management, Kuota HP Sekeluarga for family mobile data sharing, and SATU Tagihan for consolidated billing. The platform positions itself as comprehensive family internet solution combining home broadband with family mobile data needs.

Differentiator

Problem solved

Functional benefit

Products and services

XL SATU 250Mbps Package
XL SATU 350Mbps Package
XL SATU 400Mbps Package
Kuota HP Sekeluarga (Family Mobile Data Quota)
SATU Tagihan (Single Consolidated Bill)

Companies that use First Media

Customer profile

Segments1 record

Ideal customer profiles1 record

First Media technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

First Media partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

XLSMARTcoreStrategic or Co-development PartnerXL SATU operates as part of XLSMART, the merged entity of XL Axiata and Smartfren. This merger created one of Indonesia's major telecommunications companies providing mobile and home internet services. The XLSMART network infrastructure supports XL SATU's home internet services with trusted and reliable connectivity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

First Media competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

First Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Media leadership team

Management profile

Number of profiles

First Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Media

What does First Media do?

Is First Media a public or private company?

First Media is a private company. It is classified as corporate owned and is currently operating.

When was First Media founded?

First Media was founded in 2012. It employs 11 to 50 people.

How does First Media make money?

One revenue line is on record: home Internet Subscription.

Does First Media have an API?

No public API is recorded for First Media.

What industry is First Media in?

First Media's product category is Home Internet Services. Its primary akta.pro industry code is HDAFAIAA, Residential Broadband CPE (DSL/Cable/Fiber Gateways). Its NAICS code is 51711 and its SIC code is 4841.