First Touch Football

What First Touch Football does

First Touch Football is a private UK football coaching business founded in 2012 and headquartered in Glasgow, operating with a team of approximately 10 employees. The company delivers football coaching and activity sessions to boys and girls aged 6-12 across six formats: Small Group Coaching, 1-2-1 Coaching, Holiday Soccer Schools, After School Clubs, School Team Training, and Football Parties. Services are delivered on-site at schools, community venues, and private settings by coaches who are FA Qualified, Safeguarding and First Aid certified, and CRC/DBS checked to enhanced level.

The business operates as a pure services model with no proprietary technology platform, no mobile app, no public API, and no disclosed AI/ML capabilities. Its go-to-market is community-led, relying on local presence, word-of-mouth, social media, and a website contact form. There is no public pricing, no disclosed customers or logos, no funding history, no partnerships, no M&A activity, and no patents or trademarks in the source data. The market served is described in the data as England (noted despite a Glasgow base), with no global footprint claim.

First Touch Football is therefore a small, bootstrapped, locally-anchored youth services business differentiated primarily by coach credentials, safeguarding compliance, and the convenience of multi-format on-site delivery rather than by technology, scale, or capital structure. Revenue, growth rate, headcount trends, and ownership are not disclosed in the available data.

Name

First Touch Football

Website

https://firsttouchfootball.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Touch Football is a UK-based football coaching business serving boys and girls aged 6-12 through school programs, holiday soccer schools, after-school clubs, and private events, delivered by FA-qualified, DBS-cleared coaches.

Ownership category

akta.pro rank

Product category

Youth Football Coaching

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Youth football coaching
• Soccer coaching services
• After school clubs
• Football training programs
• Children sports coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Football Coaching Services: Revenue generated from providing various formats of football coaching services including small group sessions, one-to-one coaching, holiday programs, after-school clubs, school team training, and football parties. Services are delivered by FA Qualified coaches with enhanced DBS clearance. Payment structure likely per session, per program, or per event based on the service format.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

First Touch Football provides football coaching activities for boys and girls aged 6-12 delivered through multiple formats: Small Group Coaching, 1-2-1 Coaching, Holiday Soccer Schools, After School Clubs, School Team Training, and Football Parties. Services are led by FA Qualified, Safeguarding and First Aid Certificated coaches with enhanced DBS/CRC clearance, and are delivered on-site at schools, community venues, and private events across England.

Product overview

First Touch Football provides a unified coaching services platform offering multiple delivery formats for children aged 6-12. The core portfolio consists of Small Group Coaching, 1-2-1 Coaching, Holiday Soccer Schools, After School Clubs, School Team Training, and Football Parties. All coaches are FA Qualified, Safeguarding and First Aid Certificated, and CRC/DBS Checked to enhanced level, serving both boys and girls of all skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Coaching Football coaching sessions conducted in small groups for boys and girls aged 6-12, catering to all skill levels.
• 1-2-1 Coaching Individual one-on-one football coaching sessions providing personalized training and attention for each participant aged 6-12.
• Holiday Soccer Schools Football coaching programs offered during school holidays for boys and girls aged 6-12, operated at community venues.
• After School Clubs Football coaching activities conducted after regular school hours for children aged 6-12, delivered at educational institutions.
• School Team Training Training sessions designed for school football teams to improve collective performance and skills, delivered at school premises.
• Football Parties Football-themed party services offering coaching activities for children's birthday celebrations, delivered at customer-chosen private locations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Pro:Direct Soccer: Major UK football-focused retailer and content/training resource, significantly larger than First Touch Football. Comparable only as a broad football ecosystem player rather than a direct coaching competitor.
• Premier League Kicks: Premier League club community programmes delivering free or low-cost football sessions to young people, often via local foundations. Represents a large, subsidised competitive force in the UK youth football space.

Direct peers

• Little Kickers: UK-based franchise offering football coaching classes for children from 18 months to 7 years old. Highly comparable to First Touch Football in target age range, sport focus, and multi-format class delivery, though Little Kickers skews younger.
• Sport Stars Academy: UK provider of multi-sport and football coaching for primary-aged children via after-school clubs, holiday camps, and curriculum programs. Comparable target market (parents of primary-aged children) and school-based delivery model.
• We Make Footballers: UK franchise providing football coaching for children aged 4-12 through after-school clubs, holiday camps, and 1-2-1 sessions. Closest direct competitor in terms of age band, delivery formats, and franchised multi-location model.
• Sports Cool: UK children's sports coaching company delivering after-school clubs, holiday programmes, and curriculum PE in primary schools. Highly comparable target customer (parents and schools) and on-site delivery approach.
• Head Start Sports: UK-based children's sports coaching provider delivering after-school clubs, holiday camps, and PPA cover to schools. Closely matches First Touch Football's school and community delivery model.
• Soccer Elite FA: UK youth football coaching provider offering 1-2-1 sessions, group coaching, and holiday camps for children. Directly comparable in sport focus, age band, and FA-qualified coaching standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-touch-football

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Touch Football