fischer Innomation / fischer Sondermaschinenbau GmbH

What fischer Innomation / fischer Sondermaschinenbau GmbH does

fischer Innomation (legal entity: fischer Sondermaschinenbau GmbH) is a German specialist in custom assembly automation and special-purpose machinery, founded in 1969 as the Sondermaschinenbau department of the fischer Group and spun off as an independent GmbH in 2015. The company designs and builds modular custom automation systems based on three transfer system architectures — rotary indexing tables (Rundschalttisch), longitudinal transfer (Längstransfer), and the newly introduced (2025) linear transfer (Lineartransfer) for high-end automation — combined with proprietary material feeding systems (step lift feeders, vibrating spiral feeders, magnetic feeders, bin-picking cells), handling systems spanning 2/3-axis pneumatics through SCARA and 6-axis robotics, and integrated process stations for pressing, screwing, riveting, welding, stamping, media application, and labeling. Complete value-stream automation is supported from material feeding through assembly and in-process testing to packaging, labeling, and palletizing, with in-house manufacturing of core components ensuring quality control and configurability.

The company operates a project-based business model, selling one-time custom machinery projects to industrial manufacturers while generating recurring revenue from service, commissioning, training, spare parts, and remote support enabled by smart-glasses-based digital troubleshooting. Its customer base is bifurcated between captive internal demand from fischer Group entities (fischertechnik toy production, fischer automotive systems, dowel assembly) and external industrial customers across automotive, medical, and general manufacturing industries. The company employs approximately 40 dedicated specialists at its Horb am Neckar facility in Baden-Württemberg, delivers roughly 20 robot systems per year, and achieves machine availability above 95%. Its go-to-market is direct enterprise field sales augmented by trade fair presence (e.g., 'All about automation'), with a long-standing core robotics partnership with KUKA and an educational partnership with DHBW CAS for talent development.

Name

fischer Innomation / fischer Sondermaschinenbau GmbH

Legal name

fischer Sondermaschinenbau GmbH

Website

https://fischer-innomation.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

fischer Innomation (fischer Sondermaschinenbau GmbH) is a German specialist in custom assembly automation and special-purpose machinery, serving internal fischer Group manufacturers and external industrial clients with modular transfer systems, robotics, and integrated process stations.

Ownership category

akta.pro rank

Product category

Industrial Automation Machinery

NAICS

Packaging Machinery Manufacturing (333993), Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Labeling, Coding & Marking Systems (IMAHAOAE), Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Custom automation machinery
• Special purpose machinery
• Assembly automation systems
• Industrial robotics integration
• Packaging automation solutions

Headquarters

HQ city

Horb am Neckar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Machine Construction (Sondermaschinenbau): Design, engineering, and manufacturing of custom special purpose machinery for assembly automation, packaging, and quality testing. Revenue generated from one-time machine construction projects tailored to specific customer requirements.
2. Service, Maintenance and Spare Parts: Ongoing service including commissioning, training, machine operation support, remote service via data glasses, spare parts supply via online ticket system, and maintenance services to ensure long-term optimal equipment performance.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

fischer Sondermaschinenbau GmbH, operating as fischer Innomation, designs, engineers, and builds custom special-purpose machinery (Sondermaschinen) for industrial assembly, handling, processing, testing, and packaging automation. The company delivers turnkey modular automation lines that integrate material feeding, robotics, pressing, screwing, riveting, welding, marking, inline testing, and packaging/palletizing into complete systems for industrial manufacturers.

Product overview

fischer Innomation (fischer Sondermaschinenbau GmbH) is a specialized mechanical engineering company providing custom automation solutions. Their product portfolio is organized around five core systems: (1) Material Feeding including Stufenhubförderer (Step Lift Feeders), Vibrationswendelförderer (Vibrating Spiral Feeders), Hub-Kipp-Gerät (Lift-Tip Devices), Magnetfördergerät (Magnetic Feeders), Bin-Picking Systems, Klein-Ladungs-Träger-Durchlaufsystem (KLT Conveyor Systems), and Magazinzuführungen (Magazine Feeders); (2) Assembly and Process Systems including Handhabungssysteme (Handling Systems) with 2/3-axis, SCARA, and 6-axis robotics, Pressensysteme (Pressing Systems), Schraubsysteme (Screw Systems), Nietverbindungs-Systeme (Riveting Systems), Stanzsysteme (Stamping Systems), Verrastungssysteme (Snapping Systems), Schweißsysteme (Welding Systems) for plastic and steel, Medienauftrag (Media Application), and Beschriftung (Labeling/Marking) using laser, inkjet, and thermal transfer; (3) Testing Systems for in-process monitoring and functional assembly testing; (4) Packaging and Palletizing Systems for labeling, container loading, and automated palletizing; and (5) Digital Services including remote troubleshooting via smart glasses, online service portal, commissioning, training, and spare parts support. The company builds custom special-purpose machines based on modular transfer systems (Rundtakttisch/Round Table, Längstransfer/Longitudinal Transfer, Lineartransfer/Linear Transfer).

Differentiator

Problem solved

Functional benefit

Products and services

• Material Feeding Systems

Quantifiable outcome

• Machine availability exceeding 95%
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KUKAcoreTechnology or IntegrationKUKA, the world-leading specialist for automation, is described as a long-standing partner. KUKA supplies industrial robotics systems integrated into fischer Innomation's custom machinery solutions for assembly automation, material handling, and palletizing applications.
• Center for Advanced Studies (CAS) der Dualen Hochschule Baden-Württemberg (DHBW)minorOthersEducational partnership supporting employee development toward Master's level qualifications. As an employer, fischer Innomation supports employees in continuing education through this partnership with the dual university of Baden-Württemberg.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dürr: German mechanical and plant engineering group with assembly and end-of-line testing automation offerings for automotive. Comparable in turnkey automation delivery but at substantially larger scale and broader portfolio.
• Festo: German-headquartered global leader in pneumatic and electric automation technology. Overlaps with fischer Innomation in handling, pneumatics, and assembly components but operates as a broad component supplier rather than custom integrator.
• Bosch Rexroth: Large German automation and drive technology provider with assembly solutions and factory automation offerings. Comparable in assembly and material handling but with significantly broader portfolio and global scale.
• KUKA: World-leading robotics specialist and a fischer Innomation partner. KUKA both supplies robotics integrated into fischer Innomation machines and competes directly in turnkey automation cells via its own systems business.
• ABB Robotics: Global industrial robotics and automation supplier offering robotics-integrated assembly systems. Competes for the same robotic assembly line projects fischer Innomation pursues, particularly in automotive and electronics.

Direct peers

• Grob-Werke: German family-owned special-purpose machinery builder offering automation systems, assembly lines, and turnkey production solutions across multiple industries. Comparable in custom-engineering, mid-size scale, and German mid-market customer base.
• Heitec: German automation specialist providing custom assembly, testing, and packaging automation. Closely comparable in custom-engineering model, mid-size headcount, and DACH customer concentration.
• Hahn Automation: German-headquartered (Rheinböllen) custom automation integrator specializing in assembly, testing, and packaging systems for automotive, medical, and consumer industries — directly comparable to fischer Innomation's full-line turnkey automation offering.
• Teamtechnik: German manufacturer of custom assembly and test automation lines, particularly for automotive e-mobility and medical devices. Closely matched product portfolio (assembly automation, end-of-line testing) and target customers to fischer Innomation.

Emerging players

• Stäubli Robotics: Swiss-headquartered manufacturer of SCARA and 6-axis robotics used in assembly automation. Overlaps with fischer Innomation's handling systems product line and competes for high-precision assembly projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fischer-innomation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fischer Innomation / fischer Sondermaschinenbau GmbH