Fishcare Victoria Inc.

What Fishcare Victoria Inc. does

Fishcare Victoria Inc. is a community-based not-for-profit charity, founded in 1995 and registered with the Australian Charities and Not-for-profits Commission, that delivers free responsible recreational fishing education and aquatic stewardship programs across the state of Victoria, Australia. Its core offerings include the "Get Hooked on Fishing" mobile application (iOS and Android) and companion downloadable booklet that provide video tutorials, quizzes on casting and knot-tying, gear and bait guidance, and location information for safe fishing spots; in-person Fishing Clinics and Workshops delivered to schools and community groups; the FishAbility inclusive fishing program for people with disabilities; an Environmental Stewardship education program covering aquatic environments; and the Catch a Carp statewide invasive species initiative delivered with conservation partner OzFish. Programs are facilitated by regional staff and a trained volunteer network, with regional facilitator coverage in Geelong, Ballarat, and East Gippsland.

Name

Fishcare Victoria Inc.

Legal name

Fishcare Victoria Inc.

Website

https://fishcare.org.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishcare Victoria Inc. is a Victorian, Australia-based not-for-profit charity, founded in 1995, that delivers free responsible fishing education programs, a mobile learning app, and inclusive fishing events to schools, community groups, and people with disabilities statewide.

Ownership category

akta.pro rank

Product category

Recreational Fishing Education

NAICS

Fishing, Hunting and Trapping (114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAAALAD

Fishing & Angling Charters / Guides

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Recreational fishing education
• Community fishing clinics
• Aquatic stewardship programs
• Disability fishing access
• School fishing workshops

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recreational Fishing Licence Trust Account: Primary funding source from revenue generated by Victorian Recreational Fishing Licence (RFL) sales. Victorian Anglers invest in the Fishcare program when purchasing their fishing license.
2. Donations: Accepts charitable donations from the public as a registered charity.
3. Sponsorship: Corporate and organizational sponsorships to support programs and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fishcare Victoria Inc. delivers free, hands-on responsible recreational fishing education programs to schools, community groups, and people with disabilities across Victoria, Australia. Offerings include in-person Fishing Clinics and Workshops, the inclusive FishAbility program, the Environmental Stewardship school curriculum, the Catch a Carp invasive-species initiative, and supporting digital resources such as the Get Hooked on Fishing mobile app and downloadable booklet. Programs, equipment, and materials are provided at no cost to participants and are funded primarily through Victorian Recreational Fishing Licence sales, donations, and sponsorships.

Product overview

Fishcare Victoria Inc. operates as a community-based not-for-profit organization delivering a portfolio of responsible recreational fishing education programs and services across Victoria, Australia. The core offering consists of the 'Get Hooked on Fishing' free mobile app and accompanying booklet, which provide video tutorials, quizzes, gear/bait guidance, and location information to reduce barriers to fishing participation. These digital resources are complemented by hands-on programs including Fishing Clinics and Workshops conducted at schools and community venues, the FishAbility/All Ability inclusive fishing program for people with disabilities, the Environmental Stewardship school resources, and the Catch a Carp statewide invasive species removal initiative. Additional educational modules cover Know Your Catch, Green Tackle, Bait Types, and Fishing Rigs. All programs are delivered by trained volunteers and facilitators, funded through Victorian Recreational Fishing Licence revenues.

Differentiator

Problem solved

Functional benefit

Brands

• FishAbility: Increasing the active involvement of people with disabilities into recreational fishing through coordinated and regular volunteer supported fishing events.
• Catch a Carp

Products and services

• Get Hooked on Fishing App Free mobile application that supports Fishcare Victoria's responsible fishing education program by providing video tutorials, quizzes on casting and knot-tying, gear and bait information, and identifying the nearest safe fishing spots in Victoria. Available to individual learners in Victoria.
• Get Hooked on Fishing Booklet Free downloadable PDF guidebook that complements the mobile app by supporting beginners learning the basics of fishing in Victoria.
• Fishing Clinics and Workshops Free responsible fishing education workshops delivered to schools and community groups across Victoria, teaching participants how to fish responsibly and safely with all gear, bait, and educational materials supplied.
• FishAbility Program Program that increases the active involvement of people with disabilities in recreational fishing through coordinated, regular volunteer-supported fishing events across Victoria.
• All Ability - Fishing is for Everyone Accessibility-focused fishing program that makes fishing accessible to people of all abilities across Victoria, extending the inclusive approach of FishAbility.
• Environmental Stewardship Program Education program that teaches about aquatic environments and how to mitigate threats to waterways and marine environments, building stewardship among Victorians.
• School Resources Educational materials and programs for schools covering aquatic environments, sustainable fishing practices, and environmental conservation, supporting classroom and excursion learning across Victoria.
• Catch a Carp Program Statewide community education and engagement project focused on European carp removal, combining fishing clinics, aquatic habitat and ecology workshops with OzFish, and carp processing and cooking demonstrations to improve waterway health across Victoria.

Quantifiable outcome

• Free programs to all participants - equipment, bait, and instruction provided at no cost
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• OzFishcoreStrategic or Co-development PartnerOzFish partners with Fishcare Victoria for the Catch a Carp project, delivering habitat and ecology activities at events. OzFish provides hands-on workshops exploring aquatic ecology, water quality, habitat health, and impacts of carp on river systems.
• Victorian Fisheries AuthoritycoreStrategic or Co-development PartnerFishcare Victoria works closely with the Victorian Fisheries Authority to strengthen community engagement and conservation outcomes. The VFA oversees the Recreational Fishing Licence program that funds Fishcare operations.
• Keith BellminorStrategic or Co-development PartnerKeith Bell provides carp processing and cooking demonstrations at Catch a Carp events, teaching participants how carp can be humanely dispatched, processed, and used as a food source or for alternative purposes like fertiliser.
• Schools and Community GroupscoreStrategic or Co-development PartnerSchools, community groups, and disability providers across Victoria partner with Fishcare to host fishing education events and programs in their local areas.
• Angling ClubscoreStrategic or Co-development PartnerLocal angling clubs partner with Fishcare Victoria to deliver community fishing events and support volunteer networks across Victoria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Angling Trust: The representative body for angling in England and Wales, combining advocacy, education, and conservation programs. Comparable in combining conservation, education, and angler representation, though operating as a membership/advocacy body rather than as a direct program-delivery charity.
• Fisheries Research and Development Corporation (FRDC): Australian government-funded R&D corporation for fisheries, including recreational fishing research and education investment. Comparable connection to recreational fishing funding mechanisms in Australia, though its primary role is research investment rather than community program delivery.

Emerging players

• Take Me Fishing: US-based non-profit focused on recruiting and educating new anglers through digital content, events, and brand partnerships. Comparable beginner-fishing education mission and free-to-participant delivery model, though operating in a much larger market with corporate sponsorship at scale.
• Get Fishing UK: UK initiative encouraging new and lapsed anglers to take up fishing through events, education, and beginner-friendly content. Highly comparable beginner-acquisition mission to Fishcare, though operating with corporate and agency partnerships rather than licence trust funding.
• Carp Catchers (NSW): NSW-based community program focused on European carp removal, education, and utilization — closely analogous to Fishcare's Catch a Carp initiative. Comparable program design (invasive species + community engagement + processing demonstrations) but operating in a different state.

Regional players

• Tasmanian Recreational Fisheries: Tasmanian government body delivering recreational fishing education, licence management, and stewardship — funded through a licence model analogous to Victoria's RFL. Comparable program mix (education + licence revenue) but run inside government rather than as a charity.
• Recfish West: Western Australia's peak recreational fishing body, running community education, advocacy, and stewardship programs funded via WA licence revenue. Comparable structure and mission to Fishcare but serving a different state jurisdiction.
• Recreational Fishing Alliance of NSW: NSW-based representative body for recreational fishers delivering education, advocacy, and events. Comparable to Fishcare in mission and non-profit model, though operating at state peak-body rather than program-delivery scale.

Direct peers

• VRFish: Peak body representing Victorian recreational anglers and the key advocacy stakeholder for the RFL Trust Account that funds Fishcare. Highly comparable mission around responsible recreational fishing in Victoria and overlapping stakeholder network.
• OzFish Unlimited: Australian not-for-profit focused on recreational fishing habitat restoration and community engagement. Direct partner on Catch a Carp and operates with a comparable volunteer- and grant-driven model across multiple states, addressing the same recreational fishing ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fishcare-victoria-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishcare Victoria Inc.