Flora-Bama Marina

What Flora-Bama Marina does

Flora-Bama Marina & Watersports is a privately held recreational marina and watercraft rental operator headquartered at 29603 Perdido Beach Blvd in Orange Beach, Alabama. The company rents jet skis, pontoon boats, tritoon boats (including a luxury sun-lounger model), and slide boats to tourists and vacationers visiting the Orange Beach, Gulf Shores, and Perdido Key stretch of the Alabama Gulf Coast. It also operates two cruise products—the scheduled Bama Breeze Dolphin Cruise with a dolphin guarantee and the captained Coastal Cruiser private charter—and earns ancillary revenue from hourly and multi-day slip rentals at its Perdido Key dock.

The business is run on a direct-to-consumer model with self-serve online booking through the third-party Peek Pro platform (book.peek.com), supplemented by phone reservations and walk-ins at the marina. Pricing is usage-based, with hourly and multi-hour rental tiers (1, 2, 3, 4, and 8 hours), per-charter cruise pricing, and separate captain and guide services priced at $150 for a half day and $250 for a full day, paid directly by customers to independent-contractor captains. The fleet is described as brand new, including 2026 Godfrey Pontoons, Monaco 250HP Tritoons, and Yamaha Jet Skis, and is positioned as the most convenient launch point on the island.

Revenue streams consist entirely of transactional, on-premises bookings from individual vacationers and families, with no disclosed enterprise, B2B, or subscription contracts. The company carries a 4.7/5 Google rating across 568 verified reviews and a 2026 Trustindex Verified Badge, and markets through Instagram, Facebook, YouTube, TripAdvisor, a 'Captain's Log' blog, SEO, and Google Business. No funding rounds, parent company, subsidiaries, partnerships, or strategic alliances are disclosed in the available data, and the entity is independently owned and operated.

Name

Flora-Bama Marina

Legal name

Flora-Bama Marina & Watersports

Website

https://fishflorabama.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flora-Bama Marina & Watersports is a privately held marina and watercraft rental operator in Orange Beach, Alabama, renting jet skis, pontoons, tritoons, and slide boats, plus dolphin cruises, private charters, and slip rentals, to tourists and vacationers on the Gulf Coast via direct-to-consumer booking on the Peek platform.

Ownership category

akta.pro rank

Product category

Marina and Watercraft Rental Services

NAICS

Marinas (71393), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industries

Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH), Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Boat rentals
• Jet ski rentals
• Dolphin cruises
• Marina slip rentals
• Watersports charters

Headquarters

HQ city

Orange Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Watercraft Rentals: Hourly and multi-hour rentals of jet skis, pontoon boats, tritoon boats, and slide boats. Primary revenue driver with various time tiers (1, 2, 3, 4, 8 hour options).
2. Cruise Services: Private charter services (Coastal Cruiser with captain) and scheduled Bama Breeze Dolphin Cruises with dolphin guarantee.
3. Marina Slip Rentals: Hourly/daily slip rentals for visiting boats and multi-day slip rentals for extended docking at the marina.
4. Captain and Guide Services: Independent contractor captains available for hire at $150 half-day or $250 full-day rates. Captains are paid directly by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Flora-Bama Marina & Watersports operates a recreational marina in Orange Beach, Alabama, renting jet skis, pontoon boats, luxury tritoons (standard and sun-lounger), and slide tritoons on hourly and multi-hour bases. It also runs captained experiences (Bama Breeze Dolphin Cruise and Coastal Cruiser private charter), Bare Boat rentals with optional licensed captains, and hourly and multi-day slip rentals for visiting boats.

Product overview

Flora-Bama Marina & Watersports is a recreational marina and watercraft rental company located in Orange Beach, Alabama, offering a diverse portfolio of water-based experiences. The product suite centers on rental vessels including Yamaha Jet Skis with 2-rider seating, 2026 Godfrey Pontoon boats (12-passenger capacity), Monaco Tritoon boats in both standard and sun lounger models (each with 250HP engines), and Godfrey slide tritoon rentals featuring water slides. The company operates a bareboat rental program allowing customers to operate vessels themselves with optional licensed captain services, complementing captained charter options. Guided experiences include the Bama Breeze Dolphin Cruise with dolphin guarantee and the Coastal Cruiser private charter with captain, bathroom, and sound system. Supporting infrastructure includes multi-day and hourly slip rentals for boat owners. The portfolio functions as a unified rental service rather than a modular platform, with all offerings tied to the marina's location on Perdido Key and Gulf Coast access.

Differentiator

Problem solved

Functional benefit

Brands

• Bama Breeze Dolphin Cruises: Dolphin cruise experience with guarantee, offering scenic bay views and relaxed tours.
• Coastal Cruiser

Products and services

• Jet Ski Rentals
• Pontoon Boat Rentals
• Luxury BareBoat Tritoon — Sun Lounger Model
• Luxury BareBoat Tritoon — Standard Model
• Slide Boat Rental
• Bama Breeze Dolphin Cruise
• Coastal Cruiser Private Charter
• Multi-Day Slip Rental
• Hourly Slip Rental
• Captain and Guide Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: Large recreational boat dealer and marina operator with rental, brokerage, and charter services across the U.S. Comparable in selling/renting powerboats and pontoons and operating marinas, though primarily a dealership model rather than a dedicated rental operator.
• Suntex Marina Investors: Large publicly-traded marina operator with a national portfolio of recreational marinas offering slip rentals, fuel, and boat services. Comparable as a marina operator providing slip rentals and waterfront amenities, though at much greater scale and geographic breadth than Flora-Bama.

Direct peers

• Carefree Boat Club: Fractional boat membership club operating across multiple U.S. coastal markets. Comparable as an alternative to ownership for recreational boaters, though structured around membership dues rather than per-use rentals.
• Freedom Boat Club: Membership-based boat club offering access to a fleet of powerboats at multiple coastal locations. Comparable in fleet-based recreational boating access for non-owners, but operates on subscription rather than hourly rental.
• GetMyBoat: Peer-to-peer and operator-based boat rental marketplace offering jet skis, pontoons, and yacht charters in coastal destinations. Directly comparable to Flora-Bama's watercraft rental and charter model, with the key distinction of being an online marketplace rather than a single-location operator.
• Boatsetter: Peer-to-peer boat rental platform enabling captains and bareboat rentals across the U.S. Comparable to Flora-Bama's bareboat-plus-captain rental model, serving vacationers seeking on-water experiences in coastal markets.
• Sailo: Online marketplace for sailboat and yacht charters and bareboat rentals in coastal destinations. Comparable as a charter and bareboat rental platform targeting vacationers seeking on-water experiences.
• Blue Dolphin Tours: Operator of dolphin and sightseeing cruises along the Gulf Coast targeting vacationers. Directly comparable to Flora-Bama's Bama Breeze Dolphin Cruise offering in terms of product (scenic wildlife cruise) and customer segment (tourists).

Regional players

• The Wharf Marina: Marina and waterfront entertainment destination in Orange Beach offering slip rentals and seasonal boat access. Comparable regional marina operator serving Gulf Coast visitors with docking and waterfront amenities.
• Lost Key Marina: Independent marina and boat rental operator in Perdido Key / Orange Beach area. Direct regional competitor to Flora-Bama Marina, offering slip rentals and watercraft access in the same Gulf Coast tourism corridor.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKigFOby-bi2bgmEz7cTsLg
• Facebookfacebook.com/FloraBamaMarina
• Instagraminstagram.com/florabamamarina
• LinkedInlinkedin.com/company/flora-bama-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora-Bama Marina