Fish 'n Fins Palau

What Fish 'n Fins Palau does

Fish 'n Fins Palau is a privately held, vertically integrated dive and adventure tourism operator headquartered in Koror, Palau, founded in 1972 and operating with a core team of approximately 8 employees. The company runs a fleet of 7 speed boats, a PADI 5 Star Instructor Development Center led by Course Director Hiro Tatebe, and the Ocean Hunter liveaboard (8 guest cabins offering 7-, 10-, and 12-day trips at $3,495–$4,995 per person per 7-night trip), enabling access to over 50 documented dive sites including Blue Corner, German Channel, and 30+ WWII wrecks. Non-diving activities include Nikko Bay kayak/SUP tours, the Indiana Jones Tour, island and cultural tours, Jellyfish Lake snorkeling, WWII historical tours, and aerial sightseeing flights.

The underlying technology is a custom integrated online booking platform that calculates personalized trip costs in real time across accommodations, diving, PADI courses, activities, and rental equipment, supported by a multilingual customer interface and a 24-hour reservations follow-up workflow. The company also owns and operates the Barracuda Restaurant adjacent to its dive center, supplies bento lunches to dive packages, and publishes FNF MAG content marketing. Distribution is direct-to-consumer via website, walk-in, phone, email, and WhatsApp, supplemented by travel agency partnerships and bundled itineraries with six premium Palau hotels.

Revenue is generated through six interlocking streams: day diving packages ($190–$250/two-tank dive), multi-day packages (~$950–$1,250 for 5 days/10 dives), liveaboard dive trips, PADI training courses, equipment rentals ($35–$50/day), and adventure activities ($126.50–$192.50 per person). The company also hosts the annual Shark Week Palau conservation event (since 2002) in partnership with the Micronesian Shark Foundation, reinforcing its positioning in Palau's first-shark-sanctuary narrative. No external funding, public listing, or expansion outside Palau is evidenced.

Name

Fish 'n Fins Palau

Legal name

Fish 'n Fins Palau

Website

https://fishnfins.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Fish 'n Fins Palau is a 1972-founded dive and adventure tourism operator in Koror, Palau, offering scuba diving, PADI instruction, hotel+dive packages, the Ocean Hunter liveaboard, and excursions to international leisure travelers visiting Palau.

Ownership category

akta.pro rank

Product category

Scuba Diving and Adventure Tourism Services

NAICS

Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industries

Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB), Snorkeling Tours & Reef Experiences (THAJAJAE), Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching) (THAAAAAJ)

Keywords

• Scuba diving services
• PADI dive training
• Liveaboard diving trips
• Dive vacation packages
• Marine adventure tourism

Headquarters

HQ city

Koror

HQ country

Palau

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dive Packages: Day diving packages (2-tank dives), multi-day packages including 2-3 dives daily with free Nitrox 32 for certified divers, and bento lunch included. Customizable dive itineraries to various sites including Blue Corner, German Channel, and outer reefs.
2. Hotel & Dive Package Bundles: Combined hotel accommodations at 6 premium Palau hotels with dive and adventure activities. Offers best price guarantee with instant confirmation for vacation packages.
3. PADI Training Courses: PADI 5 Star IDC Center offering courses from beginner to instructor level under guidance of Course Director Hiro Tatebe. Multilingual instruction available.
4. Adventure Activities: Non-diving activities including kayaking (Nikko Bay), Indiana Jones Tour (kayaking, caves, snorkeling), island and cultural tours, WWII tours, snorkeling tours, and sightseeing flights.
5. Ocean Hunter Liveaboard: Luxury liveaboard with 7, 10, and 12-day trips offering up to 5 dives daily, gourmet cuisine, comfortable accommodations. Standard cabins from $3,495/night/person for 7 days, up to Master Staterooms at $4,995/night/person.
6. Equipment Rental: Full equipment packages including BCD, regulator, wetsuit, mask, fins at $35-50 per day with discounts for longer rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fish 'n Fins Palau is a one-stop-shop dive and adventure tourism operator offering scuba diving services, PADI 5 Star Instructor Development Center training, bundled hotel-and-dive vacation packages with 6 partner hotels, and the luxury Ocean Hunter liveaboard. The company serves travelers with guided diving, snorkeling, kayaking, cultural tours, WWII tours, and sightseeing flights in Palau, complemented by the on-site Barracuda Restaurant and an integrated online booking system.

Product overview

Fish 'n Fins Palau operates as a comprehensive one-stop-shop for diving and adventure tourism in Palau, established in 1972. The core offering centers on scuba diving services using a fleet of 7 speed boats to access over 50 dive sites, supported by PADI 5 Star IDC Center training programs. The product portfolio includes bundled Hotel & Dive Packages (partnering with 6 premium hotels), the Ocean Hunter luxury liveaboard with 8 cabins, and diverse adventure activities including kayak/SUP tours, Indiana Jones cultural adventures, island tours, snorkeling, WWII historical tours, and sightseeing flights. Ancillary services include Barracuda Restaurant and an online booking system. The company differentiates through comprehensive package deals combining multiple services, experienced multilingual dive guides, and conservation-focused initiatives like Shark Week Palau.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Hunter: Palau's premier luxury liveaboard offering world-class diving experiences with 8 guest cabins including Standard, Deluxe, and Master Staterooms, featuring up to 5 dives per day and upscale cuisine.
• Barracuda Restaurant
• FNF MAG
• PADI 5 Star IDC Center

Products and services

• Scuba Diving Services Premium guided scuba diving experiences in Palau using a fleet of 7 speed boats, multilingual guides, and access to 50+ dive sites including Blue Corner, German Channel, and WWII wrecks. Includes day diving packages (2-tank dives), multi-day packages with free Nitrox 32 for certified divers, and bento lunches.
• PADI 5 Star IDC Center Training Structured PADI scuba diving certification courses from beginner level through instructor level, taught by multilingual instructors under on-site PADI Course Director Hiro Tatebe at Palau's designated PADI 5 Star IDC Center.
• Hotel & Dive Packages One-stop-shop vacation bundles combining accommodation at 6 premium Palau hotels and resorts with dive and adventure activities, featuring best price guarantee and online booking with instant confirmation.
• Ocean Hunter Liveaboard Luxury liveaboard vessel with 8 guest cabins (Standard, Deluxe, Master Staterooms), sun deck with two Jacuzzis, gourmet cuisine, and up to 5 dives daily at remote Palau dive sites. Includes 7, 10, and 12-day itineraries with cabin pricing from $3,495 to $4,995 per night per person.
• Nikko Bay Kayak & SUP Tour Kayak and stand-up paddleboard tours through Palau's Rock Islands, exploring crystal clear turquoise waters. Priced from $159.50 per person per tour.
• Indiana Jones Tour Adventure tour featuring a stone money quarry visit, kayaking, cave exploration, snorkeling, and beach relaxation, starting from $192.50 per person per tour.
• Island & Cultural Tours Cultural and adventure tours including Airai Bai Experience and Palau Adventure Tours, featuring stone monoliths, 80-foot waterfalls, and WWII relics, starting from $126.50 per person per tour.
• Snorkeling Tours Guided snorkeling tours to outer fringing reefs and Jellyfish Lake, providing access to over 400 species of hard coral and 300 species of soft coral, starting from $137.50 per person.
• Sightseeing Flight Aerial tour over Rock Islands, Seventy Islands, Milky Way, Jellyfish Lake, German Channel, and other Palau landmarks in a doorless Cessna plane, approximately 40 minutes in duration.
• WWII Island Tours Historical tours exploring WWII heritage sites in Koror and Babeldaob, including Japanese command tunnels, coastal gun emplacements, reinforced bunkers, and underground hospitals.
• Barracuda Restaurant On-site restaurant next to Fish 'n Fins docks offering Mediterranean cuisine, seafood, pizza, vegetarian and vegan options, and Lavazza espresso, with free hotel pickup/drop-off for dinner reservations over $25.
• Private Boat Charters Private speed boat charters with driver and guide for customized day trips, with pricing based on boat size and fuel needed, offering full control over itinerary and destinations.
• Equipment Rental Full scuba equipment rental packages including BCD, regulator, wetsuit, mask, and fins, priced at $35-$50 per day with discounts for longer rentals.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Micronesian Shark FoundationcoreStrategic or Co-development Partner · 1 January 2002Fish 'n Fins has supported the Micronesian Shark Foundation since its inception, providing boats, equipment, fuel, and logistical support. The foundation, established by Tova and Navot Bornovski, conducts shark research and education, visiting local schools with coloring books about shark biology and ecology. The foundation supports a shark research network contributing to global conservation efforts alongside National Geographic Society, Stanford University, and Australian Institute of Marine Science.
• Sea Passion HotelcoreChannel Partner/ Reseller/ DistributorPartner hotel included in Fish 'n Fins dive packages, offering private beach accommodations with diving experiences. Testimonials reference seamless booking experience through Fish 'n Fins for Sea Passion Hotel stays.
• Palau Pacific ResortcoreChannel Partner/ Reseller/ DistributorPremium partner resort featured in dive packages and testimonials. Offers luxurious stay with overwater bungalows and private facilities. Located near dive sites.
• Palau Royal ResortminorChannel Partner/ Reseller/ DistributorPartner hotel included in Fish 'n Fins accommodation offerings, mentioned in guest testimonials for diving vacations.
• Palasia HotelminorChannel Partner/ Reseller/ DistributorPartner hotel included in Fish 'n Fins accommodation offerings, mentioned in guest testimonials.
• Barracuda RestaurantcoreStrategic or Co-development PartnerOwned and operated by Fish 'n Fins, located next to dive center docks. Provides Mediterranean cuisine, seafood, pizza, burgers, vegetarian and vegan options. Supplies bento lunch for dive packages and freshly brewed Lavazza espresso. Free hotel pickup/drop-off for dinner reservations over $25.
• Airai Bai ExperienceminorChannel Partner/ Reseller/ DistributorCultural tour partner offering Airai Bai Experience as part of island and cultural tour packages.
• Palau Adventure ToursminorChannel Partner/ Reseller/ DistributorAdventure tour partner offering cultural experiences as part of island and cultural tour packages.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Truk Stop Hotel / Truk Odyssey (Chuuk): Micronesia-region liveaboard and wreck-diving operator offering WWII wreck itineraries comparable to Fish 'n Fins' Palau wreck and liveaboard offering, but serving a different island geography.

Direct peers

• NECO Marine Palau: Palau dive operator offering scuba, snorkeling, and Peleliu day trips with bundled hotel and activity packages, competing for the same dive-tourist wallet share as Fish 'n Fins.
• Sam's Tours Palau: Established Palau dive and tour operator offering scuba diving, hotel packages, and island activities in direct competition with Fish 'n Fins in the same Koror market. Comparable customer base (international divers) and product mix.
• Palau Dive Adventures: Palau-based dive operator running day trips and multi-day dive packages to the same Blue Corner and German Channel sites. Directly comparable offering for the same tourist segments.
• Splash Palau Diving Center: Koror-based dive shop offering guided dives, PADI training, and liveaboard-style trips. Overlaps Fish 'n Fins on certified-diver services and beginner certification revenue.

Broad incumbents

• Aggressor Adventures: Global liveaboard and dive resort operator with multiple vessels worldwide. Comparable luxury liveaboard product to Ocean Hunter but operates a fleet across many destinations rather than concentrating in Palau.

Emerging players

• Blue Horizon Dive & Travel: Palau dive and liveaboard booking specialist that aggregates multiple operators. Acts as a partial distribution channel overlap with Fish 'n Fins' direct-to-consumer liveaboard sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fishnfins.palau
• Instagraminstagram.com/fishnfins_palau
• LinkedInlinkedin.com/company/fishnfins-palau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish 'n Fins Palau