Fiter
Fiter is a privately held budget fitness chain operating physical gym branches in Argentina and Uruguay, selling a single flat-rate monthly subscription for unlimited access to cardio, strength, functional areas, and group classes across all locations.
- Company typePrivate
- Founded-
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fiter does
Fiter is a privately held budget fitness chain operating physical gym facilities in Argentina and Uruguay under the legal entities EL GYM S.A. (Argentina) and REFIT URUGUAY S.A.S (Uruguay). The company sells a single flat-rate monthly subscription at $1.890 Uruguayan pesos that grants unlimited access to all branches and group classes, plus a 1-day free trial pass for new customer acquisition. Its core product surface includes five dedicated training zones (Musculación with 30+ machines and 20 free weight stations, Cardio with 75 equipment units, Funcional, Peso Libre, and Salón Aeróbico) and a schedule of nine group class formats (Abdominales, Aero Combat, Aero Local, Calistenia, Funcional, Estiramiento, Pilates, Ritmos, Yoga).
The underlying technology stack is modest and largely third-party: Fiter uses MyWellness integration for member fitness tracking at the Buceo branch, an app-based member registration flow, Moodle as the LMS for its Fiter Educativo personal trainer certification and CPR/first aid courses, and WhatsApp for member inquiries. The company has also layered structured training programs (Fit 30', En Forma, Quemar Calorías, Tren Superior, Tren Inferior, Funcional) onto the core gym offering and operates an education vertical through a partnership with Helpers NGO.
Fiter's go-to-market is direct-to-consumer with a digital-first acquisition layer. Members can sign up online, via WhatsApp, or walk into one of three Uruguay locations (Buceo, Maldonado, Punta Carretas); marketing runs through the company website, Facebook, Instagram, and LinkedIn. Founded in 2018, the company employs 108 people and has no disclosed external funding or parent entity, indicating organic growth financed internally. No revenue figures are publicly disclosed.
Fiter firmographics
Firmographics- Name
- Fiter
- Legal name
- EL GYM S.A.
- Website
- https://fiter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fiter is a privately held budget fitness chain operating physical gym branches in Argentina and Uruguay, selling a single flat-rate monthly subscription for unlimited access to cardio, strength, functional areas, and group classes across all locations.
- Ownership category
- akta.pro rank
Fiter industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Fiter is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Fiter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Monthly Membership Subscriptions: Recurring monthly subscription providing unlimited access to all gym locations and equipment. Members can cancel subscription at any time.
- Trial Passes: One-day free trial passes for new customer acquisition
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Access - $1.890/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fiter product offering
Product offeringCore offering
Fiter is a budget fitness chain that sells a single flat-rate monthly membership (1,890 Uruguayan pesos) granting unlimited access to all of its gym branches and to a full schedule of live group fitness classes (Abdominales, Aero Combat, Aero Local, Calistenia, Funcional, Estiramiento, Pilates, Ritmos, Yoga). Members use five dedicated training zones (Musculación, Cardio, Funcional, Peso Libre, Salón Aeróbico) equipped with 30+ strength machines, 20+ free weight stations, and 75 cardio units per branch, and can opt into pre-designed training plans (Fit 30', En Forma, Quemar Calorías, Tren Superior, Tren Inferior, Funcional). Fiter also runs a free one-day trial pass and professional education courses (Personal Trainer certification, CPR and First Aid) delivered with partners.
Product overview
Fiter is a budget fitness chain operating gym facilities in Argentina and Uruguay with three Uruguay locations (Buceo, Maldonado, Punta Carretas). The company offers a unified gym membership giving access to all facilities and group classes including Abdominales, Aero Combat, Aero Local, Calistenia, Funcional, Estiramiento, Pilates, Ritmos, and Yoga. The product portfolio includes dedicated training zones (Musculación, Cardio, Funcional, Peso Libre, Aeróbico) with complementary pre-designed training plans (Fit 30', En Forma, Quemar Calorías, Tren Superior, Tren Inferior, Funcional), and extends to professional development through Fiter Educativo courses covering personal trainer certification and CPR/first aid training.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Monthly Membership (Acceso ilimitado a todas las sucursales) Single subscription product priced at 1,890 Uruguayan pesos per month that gives one member unlimited access to every Fiter branch (Buceo, Maldonado, Punta Carretas in Uruguay) and to all training zones and group classes, with no long-term contract and the ability to cancel anytime. Intended for individual adult consumers in Uruguay (and Argentina) seeking affordable, flexible access to a full-service gym.
- Group Fitness Classes Live instructor-led group exercise classes covering Abdominales, Aero Combat, Aero Local, Calistenia, Funcional (Entrenamiento Funcional), Estiramiento, Pilates, Ritmos, and Yoga, delivered at Fiter branches. Classes are accessed through the Unlimited Monthly Membership and are aimed at members wanting structured, social, instructor-guided workouts beyond self-directed equipment use.
- Pre-designed Training Programs (Fit 30', En Forma, Quemar Calorías, Tren Superior, Tren Inferior, Funcional) A suite of six pre-designed, goal-oriented workout programs available to Fiter members: Fit 30' (30-minute high-intensity functional), En Forma (machine and functional mix for endurance and strength), Quemar Calorías (cardio/strength for fat burn), Tren Superior (upper body muscle definition), Tren Inferior (lower body/legs and glutes), and Funcional (high-intensity cardio-functional). Designed for members who want a structured plan rather than self-directed training.
- Fiter Educativo — Personal Trainer Certification Course (Curso de Entrenador Personal) Professional personal trainer certification course offered under Fiter Educativo, intended for individuals in Uruguay and Argentina pursuing a formal credential to enter or progress in the fitness industry. Delivered through Fiter's in-house Moodle-based learning environment.
- Fiter Educativo — CPR and First Aid Training (RCP y Primeros Auxilios) CPR and First Aid training certification delivered under Fiter Educativo in partnership with Helpers (helpers.ngo), aimed at fitness professionals and aspiring trainers who need basic life-support credentials.
- Pase de Prueba (One-Day Free Trial Pass) Free one-day trial pass that gives prospective members a single-day entry to a Fiter branch to experience the facilities, equipment, and group classes before converting to the Unlimited Monthly Membership. Used as a low-friction acquisition offer.
Quantifiable outcome
- Unlimited access to all services and branches for a single monthly price
Companies that use Fiter
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Fiter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Fiter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HelpersminorFiter partners with Helpers (helpers.ngo) to provide basic training in cardiopulmonary resuscitation (CPR) and first aid as part of their educational offerings for fitness professionals.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Fiter competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fiter social profiles
Digital presenceFiter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiter leadership team
Management profileNumber of profiles
Profiles2 records
Fiter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiter
What does Fiter do?
Fiter is a budget fitness chain that sells a single flat-rate monthly membership (1,890 Uruguayan pesos) granting unlimited access to all of its gym branches and to a full schedule of live group fitness classes (Abdominales, Aero Combat, Aero Local, Calistenia, Funcional, Estiramiento, Pilates, Ritmos, Yoga). Members use five dedicated training zones (Musculación, Cardio, Funcional, Peso Libre, Salón Aeróbico) equipped with 30+ strength machines, 20+ free weight stations, and 75 cardio units per branch, and can opt into pre-designed training plans (Fit 30', En Forma, Quemar Calorías, Tren Superior, Tren Inferior, Funcional). Fiter also runs a free one-day trial pass and professional education courses (Personal Trainer certification, CPR and First Aid) delivered with partners.
Is Fiter a public or private company?
Fiter is a private company. It is classified as unknown and is currently operating.
When was Fiter founded?
Fiter was founded in -1. It employs 101 to 250 people.
Where is Fiter based?
Fiter is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Fiter make money?
Two revenue lines are on record. Monthly Membership Subscriptions are the primary driver. The others are trial Passes.
Does Fiter have an API?
No public API is recorded for Fiter.
What industry is Fiter in?
Fiter's product category is Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.