Fitness Learning Systems

What Fitness Learning Systems does

Fitness Learning Systems (FLS) is an IACET-accredited online continuing education provider serving health-fitness professionals, fitness facilities, and allied healthcare practitioners including physical therapists, occupational therapists, and athletic trainers. Founded in 2003 in Harrison/Cincinnati, Ohio, FLS operates as a privately held division of NAFC (National Association for Fitness Certification) following its April 2020 acquisition. The company delivers courses, webinars, and specialist certificate programs through a multimedia eLearning platform built on the proprietary Wasserman Learning Method, with 5-year subscription access, tablet and PC/Mac compatibility, and CE approval across multiple certifying bodies (ACSM, YMCA, NSPA, NCSF, NFPT, NAFC).

FLS monetizes through several distinct revenue streams: individual course subscriptions priced $20–$150 with 5-year unlimited access; specialist certificate programs ($159–$295) targeting special populations including Alzheimer's prevention, breast cancer recovery, chronic disease, and aquatic transitioning; an annual webinar library subscription at $99.95 plus à la carte webinar purchases; Facility Education Source (FES) institutional subscriptions offering 25% discounts to gyms and wellness centers; and dedicated $99-per-employee CE subscriptions for PTs, OTs, and athletic trainers. Two platform products — Facility Education Source (FES) for enterprise staff education and Education Online Systems (EOS) with four white-label deployment models — extend reach into associations and certifying organizations.

The business is operated by a small team (1–10 employees) led by June Chewning (General Manager/President, in the fitness industry since 1978) and Steve Chewning (Director of Operations). Strategic partnerships with MedFit Education Foundation, MedFit Network, Alzheimer's Research and Prevention Foundation, American Breast Cancer Foundation, AEA, ATRI, AASDN, and others anchor both content development and distribution. The company holds IACET Authorized Provider accreditation (achieved April 2014) and has no disclosed funding rounds, investor base, or publicly available revenue figures.

Name

Fitness Learning Systems

Legal name

Fitness Learning Systems Inc.

Website

https://fitnesslearningsystems.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness Learning Systems is an IACET-accredited online continuing education provider serving fitness professionals, allied healthcare practitioners, and fitness facilities with eLearning courses, webinars, specialist certificate programs, and white-label education platforms. It operates as a division of NAFC.

Ownership category

akta.pro rank

Product category

Fitness Continuing Education eLearning

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAA

Core Digital Curriculum & Courseware (Full Programs & Units)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Fitness continuing education
• Online elearning courses
• Specialist certificate programs
• Professional development training
• Webinar education library

Headquarters

HQ city

Harrison , OH

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Subscriptions: Individual fitness professionals purchase courses with 5-year subscription access. Courses are available as online subscriptions with instant access to content and CE quizzes. Includes future course revisions.
2. Webinar Library Subscription: Annual subscription to full webinar library for $99.95 with access to all recorded webinars. Additional CE quizzes available for $12.99 each. New webinars added approximately two per month.
3. Individual Webinar Purchases: Individual webinars available for purchase with or without CE quiz. With CE quiz priced at $19.95, without CE quiz at $9.95 per webinar.
4. Specialist Certificate Programs: Comprehensive certificate programs ranging from $159 to $295 for 5-year access. Includes Medical Fitness Specialist, Alzheimer's Prevention, Breast Cancer Recovery, Chronic Disease, and Transitioning Personal Training from Land to Water programs.
5. Facility Education Source (FES): Organizational subscriptions with 25% discount for facilities. Includes staff education packages, quarterly participation reports, and FES Education Consultant support. Employee wellness programs priced at $90 per 25 employees yearly.
6. Physical Therapy/OT/AT Subscriptions: 13-month subscription packages for physical therapists, occupational therapists, and athletic trainers at $99 per employee for unlimited CE credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fitness Learning Systems is an IACET-accredited online continuing education provider that sells interactive eLearning courses, a webinar library, and multi-course specialist certificate programs to fitness professionals, fitness facilities, and allied healthcare practitioners. Its proprietary Wasserman Learning Method underpins multimedia course content delivered through its own platform with 5-year subscription access, and CE credits are approved by ACSM, YMCA, NSPA, NCSF, NFPT, NAFC, and other certifying organizations.

Product overview

Fitness Learning Systems is an IACET-accredited continuing education provider for the fitness industry offering a portfolio of products including online eLearning courses (with 5-year access), CD-ROM courses, a growing webinar library, and Specialist Certificate Programs. The core products are their accredited eLearning courses and webinars, which provide continuing education credits approved by multiple certifying organizations including ACSM, NAFC, YMCA, and others. Specialist Certificate Programs include Medical Fitness Specialist (Alzheimer's Prevention), Breast Cancer Recovery and Prevention, Chronic Disease and Exercise, and Transitioning Personal Training from Land to Water. The company also operates two platform products: Facility Education Source (FES) for organizations to deliver customized education to staff and members, and Education Online Systems (EOS) providing four platform types (Facility, Partner, Private Label, and Managed) for organizations to deliver online education. Additional services include Member Wellness courses, Employee Wellness courses, PT/OT/AT CE subscriptions, and AASDN Nutrition education. The Wasserman Learning Method is used across courses to accommodate all learning styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Online eLearning Courses Accredited interactive online continuing education courses for fitness professionals with 5-year unlimited access, featuring text, audio, video, graphics, and pictures with easy navigation. CE quizzes and instant CE certificates are awarded on passing.
• Webinar Library Library of recorded 1-hour webinars on medical fitness topics produced with MedFit Education Foundation, with CE credit available. Annual subscription provides access to the full library; webinars can also be purchased individually with or without a CE quiz.
• Alzheimer's Disease Prevention and Intervention Specialist Certificate Specialist certificate program preparing professionals to deliver exercise programs focused on prevention and intervention for cognitive decline and Alzheimer's disease, including 11 hours of study and practical application. Priced at $295 for 5-year access.
• Breast Cancer Recovery and Prevention Specialist Certificate Specialist certificate program teaching professionals to work with breast cancer clients through safe and effective recovery exercises using resistance training, flexibility, water exercise, and Pilates-based exercises. Priced at $260 for 5-year access.
• Chronic Disease and Exercise Specialist Certificate Specialist certificate program consisting of 5 eLearning courses that help fitness professionals screen and build a foundation for working with clients with chronic disease. Priced at $240 for 5-year access.
• Transitioning Personal Training from Land to Water Specialist Certificate Specialist certificate program consisting of 4 eLearning courses to build a foundation for personal training in water environments. Priced at $174.95 for 5-year access.
• Barefoot Training Specialist Certificate Specialist certificate program for fitness professionals specializing in barefoot training and foot health. Priced at $159 for 5-year access.
• Facility Education Source (FES) Customized organizational education platform providing IACET-accredited courses, medical fitness certificates, and wellness education to fitness and wellness facility staff and members. Includes a 25% discount versus individual pricing, quarterly participation reports, and dedicated FES Education Consultant support.
• Education Online Systems (EOS) Multi-tenant online education delivery platform offered in four configurations — Facility EOS, Partner EOS, Private Label EOS, and Managed EOS — enabling organizations, associations, and certifying bodies to deliver customized branded education.
• Member Wellness Online Education Courses IACET-accredited online wellness education course library targeted at facility members, covering lifestyle management, medical information, and quality of life enhancement topics.
• Employee Wellness Education Online Courses Online wellness education course library targeted at facility employees covering lifestyle management, medical information, and quality of life enhancement topics. Priced at $90 per 25 employees per year, with volume discounts available.
• Physical Therapy, Occupational Therapy, and Athletic Training CE Subscriptions 13-month accredited continuing education subscriptions for physical therapists, occupational therapists, and athletic trainers at $99 per employee, providing unlimited CE credits delivered as recorded webinars with handouts, printable transcripts, or audio-only versions.
• AASDN Nutrition Education for Health-Fitness Professionals Nutrition education programs sourced from the American Academy of Sports Dietitians and Nutritionists (AASDN) for allied health and fitness professionals, accessible to FES facilities.

Quantifiable outcome

• Approved for CE credit by ACSM, YMCA, NSPA, NCSF, NFPT, NAFC, and multiple other certifying organizations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• NAFC (National Association for Fitness Certification)coreStrategic or Co-development Partner · 1 April 2020FLS was acquired by NAFC on April 1, 2020. FLS is now a division of NAFC, providing access to NAFC's certification network and marketing channels for continuing education distribution.
• MedFit Education Foundation (MFEF)coreStrategic or Co-development PartnerProduced webinar library in conjunction with MFEF. Webinars are 1 hour long with CE credit available. FLS webinar library contains series of recorded webinars produced by MFEF.
• MedFit Network (MFN)coreChannel Partner/ Reseller/ DistributorMFN members can access FLS webinars through their MFN membership. FLS also promotes Medical Fitness Network services. Partnership includes credential verification database for FLS certificate holders.
• Alzheimer's Research and Prevention Foundation (ARPF)coreStrategic or Co-development PartnerARPF collaborated with FLS and MFN to create the Alzheimer's Disease Prevention and Intervention Specialist Certificate Program. ARPF provides disease updates when breakthroughs occur. ARPF seal of approval on program.
• American Breast Cancer Foundation (ABCF)coreStrategic or Co-development PartnerABCF collaborates with MFN and FLS to sponsor and promote the Breast Cancer Recovery and Prevention Specialist Certificate Program. A portion of proceeds from course sales directly supports ABCF programs for breast cancer detection and treatment.
• Aquatic Exercise Association (AEA)majorChannel Partner/ Reseller/ DistributorAEA provides course content including Aquatic Fitness Principles for the Larger Adult, Children's Aquatic Fitness Programming, Introduction to Aquatic Personal Training, and others. Courses approved by AEA.
• Aquatic Therapy and Rehab Institute (ATRI)majorChannel Partner/ Reseller/ DistributorATRI provides course content and approves FLS aquatic courses. ATRI certification for aquatic therapy professionals included in course approvals.
• American Academy of Sports Dietitians and Nutritionists (AASDN)majorStrategic or Co-development PartnerAASDN provides nutrition education content through FLS including The Science of Nutrition course. FES facilities can access AASDN premier program for nutrition education for allied health and fitness professionals.
• W.I.T.S.minorChannel Partner/ Reseller/ DistributorW.I.T.S. provides free webinars to FLS partners through their education platform.
• EBFA (Evidence Based Fitness Academy)minorChannel Partner/ Reseller/ DistributorEBFA provides educational webinars through FLS partner program.
• Fitness Continuing Education Alliance (FCEA)majorChannel Partner/ Reseller/ DistributorFCEA aligns and promotes independent continuing education providers across allied health and fitness industries. FLS provides Medical Fitness Specialist Certificate programs through FCEA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACE Fitness: ACE Fitness (American Council on Exercise) is a direct peer because it provides fitness-professional certifications, continuing education, and specialty credentials. Its larger certification ecosystem overlaps FLS's accredited continuing-education and specialist-course use case.
• WITS (World Instructor Training Schools): WITS trains and certifies fitness instructors and offers continuing education, including online delivery to working professionals. It overlaps directly with FLS's fitness-professional education and career-credential products.
• Aquatic Exercise Association (AEA): AEA offers aquatic-fitness education, instructor resources, and certification or continuing-education programming. FLS has a meaningful aquatic course catalog and a land-to-water specialist program, making AEA a relevant product peer.
• IDEA Health & Fitness Association: IDEA Health & Fitness Association provides continuing education, certifications, webinars, and content for fitness professionals. Its professional-association and digital-education model closely matches FLS's continuing-education focus.
• ISSA: ISSA (International Sports Sciences Association) provides fitness certification, continuing education, and specialized credentials online. It serves a similar individual-professional learner base with a comparable mix of courses, memberships, and credentials.
• NASM: NASM (National Academy of Sports Medicine) offers personal-training and specialty certifications plus continuing education for fitness professionals. Its professional-development products and digital delivery are closely comparable to FLS's course and subscription model.

Emerging players

• Evidence Based Fitness Academy (EBFA): EBFA specializes in evidence-based barefoot training and foot-health education and certification. It overlaps with FLS's specialist-certificate strategy and the use of niche professional credentials to differentiate education products.
• Aquatic Therapy and Rehab Institute (ATRI): ATRI provides aquatic-therapy education and certification for rehabilitation professionals. FLS serves physical therapists, occupational therapists, athletic trainers, and aquatic learners, so ATRI is a niche adjacent peer in the same education ecosystem.

Broad incumbents

• American College of Sports Medicine (ACSM): ACSM is a broad incumbent in exercise science, professional certification, and continuing education. FLS courses are approved by ACSM, making it both a recognition counterpart and an adjacent competitor in professional fitness education.

Regional players

• CanFitPro: CanFitPro is a Canadian fitness-professional association providing instructor certifications, continuing education, and specialty programming. It is comparable in target market and credential model, although its primary geographic focus is Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FLScontinuingeducation
• LinkedInlinkedin.com/company/fitness-learning-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Learning Systems