FNG® | Fitness News Germany - Official

What FNG® | Fitness News Germany - Official does

FNG® | Fitness News Germany is a German-language B2B media and news platform covering the fitness, health, training, and nutrition industry in Germany. Founded in 2021 and headquartered in Bonn, it operates the website fitness-news-germany.de and publishes the FNG® Magazin, delivering editorial content across categories including business developments, digitalization, training methods, health and therapy, nutrition, events, and association news. Its audience comprises fitness studio operators, trainers and group instructors, fitness industry suppliers (equipment, nutrition, health technology), and rehabilitation and health-sports providers such as RehaVitalisPlus e.V.

The platform is operated as a sole proprietorship by Volker Ebener, who is also a co-founder of FIBO, the dominant German fitness trade show, which gives the publication structural access to the industry's most important event cycle. FNG has built core strategic partnerships with the leading German fitness associations — DFAV e.V., BVGSD e.V., and RehaVitalisPlus e.V. — and maintains a flagship media relationship with FIBO, including dedicated coverage of the FIBO Forum Therapy & Training in Hall 8. Distribution is free-access via the website, supported by an email newsletter and active social channels on Facebook, LinkedIn, Instagram, and YouTube.

The company does not disclose revenue or pricing and operates with approximately 5 employees and no external funding or institutional ownership. Its revenue mechanics are not publicly stated but are inferred to rely on a combination of association and event sponsorship, display advertising, and partner-driven editorial work, consistent with a small, niche B2B vertical media property rather than a venture-backed scale business.

Name

FNG® | Fitness News Germany - Official

Legal name

Volker Ebener

Website

https://fitness-news-germany.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FNG® | Fitness News Germany is a German-language B2B news platform founded in 2021 that publishes industry coverage on fitness, health, training, and nutrition for German studio operators, trainers, suppliers, and rehabilitation sports providers, operating from Bonn.

Ownership category

akta.pro rank

Product category

Fitness Industry Trade Media

NAICS

Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Fitness industry news
• Trade media publishing
• Health and wellness journalism
• Fitness event coverage
• Industry association news

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

FNG publishes German-language industry news, articles, interviews, and event coverage for the German fitness, health, and rehabilitation-sports sector through its website fitness-news-germany.de and the FNG Magazin. Content covers business developments, digitalization, training methods, nutrition, health and therapy, industry events (such as FIBO and INLINE-Kongress), and association news from DFAV, BVGSD, and RehaVitalisPlus. The site also offers advertiser placements (Inserenten) and a partner section, serving as a specialist B2B information hub for the fitness industry.

Product overview

FNG (Fitness News Germany) is a German-language fitness industry news portal and magazine that publishes content about the fitness and health sector in Germany. The platform covers topics including business developments, digitalization, training methods, nutrition, health and therapy, events (such as FIBO and INLINE-Kongress), and association news (DFAV, BVGSD, RehaVitalisPlus). It serves as an industry publication providing news, interviews, and educational content for fitness professionals and enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• FNG Magazin

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• DFAV e.V.coreStrategic or Co-development Partner · 14 October 2021DFAV e.V. (Deutscher Fitness- und Aerobic-Verband) is a key partner of FNG. The association stands for high-quality training and education in the fitness, health, and movement sector. FNG covers DFAV activities, including their online symposiums on system relevance for the fitness industry. DFAV e.V. is the oldest non-profit training association in the German fitness industry.
• BVGSD e.V.coreStrategic or Co-development Partner · 14 October 2021BVGSD e.V. (Bundesverband Gesundheitsstudios Deutschland) co-initiated the online symposium 'Der Weg in die Systemrelevanz – Vom Abo zur Verordnung' with FNG. The association works on positioning fitness studios as health service providers and advocates for industry system relevance.
• RehaVitalisPlus e.V.coreStrategic or Co-development Partner · 14 October 2021RehaVitalisPlus e.V. is a nationwide rehabilitation sports provider mentioned alongside DFAV and BVGSD in collaborative efforts for the fitness industry. The association focuses on rehabilitation and health sports with success stories tracked through FNG coverage.
• FIBOflagshipGTM or Marketing PartnerFNG has a close relationship with FIBO, covering the major fitness trade show extensively. FIBO Forum Therapy & Training in Hall 8 is covered by FNG, and the platform supports FIBO events with promotional coverage and interviews with industry figures.
• FNG® MagazinecoreOthers

Recent moves5 records

Expansion highlights4 records

Emerging players

• Fitbook: Fitbook is a German digital fitness and health magazine from the Funke media group covering training, nutrition, and wellness. It overlaps with FNG's health/training content but skews more consumer-facing, positioning it as an emerging player with partial overlap rather than a pure B2B competitor.

Direct peers

• Fitness Management: Fitness Management is a German B2B magazine for studio operators, gym owners, and the fitness industry, covering business, training, and market trends. It competes directly with FNG for German fitness operator readership and advertising budgets.
• BODY LIFE: BODY LIFE is a long-established German trade magazine covering the fitness, health, and wellness industry, including studio operators, training, and equipment. It is the closest direct peer to FNG, competing for the same German B2B fitness audience but with a much longer operating history.

Broad incumbents

• Men's Health Germany: Men's Health Germany is a large general-interest men's fitness and health magazine operating as part of an international brand portfolio. It is comparable to FNG in fitness/health content but is broader consumer-facing media rather than a specialist B2B fitness trade title.
• Sport Bild: Sport Bild is one of Germany's largest sports media brands, covering professional and amateur sport with significant fitness crossover. It competes for fitness-related advertising and audience attention in Germany but is a broad sports incumbent rather than a specialist trade publication like FNG.

Regional players

• Club Industry: Club Industry is a US-based trade publication for fitness club operators, delivering news, research, and business intelligence for the health and fitness industry. It addresses the same operator audience and topics as FNG but in North America, functioning as a regional peer.
• Health Club Management (HCM): Health Club Management is a UK-based but internationally distributed B2B publication for the fitness and leisure industry. It overlaps with FNG in content scope (operator business, industry trends) but primarily serves a different geography, making it a regional player rather than a direct head-to-head competitor.
• ClubBusiness UK: ClubBusiness UK is a UK trade publication for the fitness and leisure sector, covering operator news, trends, and events. It is comparable in editorial scope to FNG but operates primarily in the UK market.

Others

• DFAV e.V. DFAV e.V. is the oldest non-profit training association in the German fitness industry and a core strategic partner of FNG. It is a content source and partner rather than a direct media competitor, but both share the same operator/professional audience in Germany.
• FIBO (trade show): FIBO is the leading global fitness trade show held annually in Germany and a GTM partner of FNG. While FNG is an official media partner and FIBO co-founder Volker Ebener publishes FNG, FIBO is an event rather than a media peer, making it an ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/fitnessnewsgermany
• YouTubeyoutube.com/channel/UCse6Y6DkWDOwgiwEw8Vuzpw
• Facebookfacebook.com/fitnessnewsgermany
• LinkedInlinkedin.com/company/fitnessnewsgermany
• Instagraminstagram.com/fitnessnewsgermany_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FNG® | Fitness News Germany - Official