Fitnes zveza Slovenije

Name

Fitnes zveza Slovenije

Legal name

Fitnes zveza Slovenije

Website

https://fitnes-zveza.si

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Education and Certification

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness instructor certification
• Personal trainer education
• Pilates instructor training
• NASM online specializations
• Fitness professional development

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Course Fees: Revenue from in-person live training courses for fitness instructor certifications including personal trainer, group fitness instructor, Pilates instructor, conditioning trainer, functional fitness trainer, and nutritional advisor courses. Pricing ranges from 600 EUR to 1,189 EUR per course.
2. NASM Online Specializations: Revenue from reselling National Academy of Sports Medicine (NASM) online certification courses including nutrition coach, stretching/flexibility, weight loss, corrective exercise, women's fitness, and senior fitness specializations. Prices range from 299.90 EUR to 899.00 EUR.
3. Training Manuals and Books: Sale of specialized fitness training manuals including Pilates manual, functional fitness trainer manual, personal trainer manual, and basic trainer manual. Pricing 39.00 EUR to 59.90 EUR per publication.
4. Annual Congress: Revenue from the annual International Congress FZS event held at Grand Hotel Bernardin. Ticket price 199.90 EUR (discounted from 299.90 EUR), with video content access available for 99.90 EUR.
5. Merchandise: Sale of FZS branded merchandise including hoodies (39.99 EUR) and t-shirts (19.90 EUR).
6. Continuing Education: Revenue from advanced training and specialization courses for existing FZS-certified professionals. Pricing for re-training programs is 690.00 EUR.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fitnes zveza Slovenije (FZS) is the national sports federation for fitness in Slovenia that delivers in-person and online certification courses for fitness instructors, personal trainers, group fitness instructors, Pilates instructors, conditioning trainers, and nutritional advisors. It complements its training portfolio with resold NASM online specializations, professional training manuals, specialized seminars (kettlebell, Olympic weightlifting, shoulder joint), branded merchandise, and an annual international fitness congress held at Grand Hotel Bernardin.

Product overview

Fitnes zveza Slovenije (FZS) is a national sports federation offering a comprehensive portfolio of fitness education and certification programs. The organization provides in-person live training courses for fitness instructors covering personal training, functional fitness, group exercise, Pilates (including specialized Pilates Reformer), and conditioning training. In partnership with NASM (National Academy of Sports Medicine), FZS offers online specializations in nutrition coaching, stretching, weight loss, corrective exercise, women's fitness, and senior fitness. Additional offerings include an annual international fitness congress with video content access, professional training manuals, specialized seminars (kettlebell, Olympic weightlifting, shoulder joint), and branded merchandise. The portfolio is structured around live instructor-led courses as the core offering, supplemented by online certifications, publications, events, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Inštruktor/Trener FZS (Instructor/Trainer FZS) — Live In-Person Training Courses
• Tečaj FZS osebno trenerstvo (Personal Trainer Course)
• Tečaj Prehranski svetovalec v športu (Nutrition Advisor Course)
• Pilates Reformer Inštruktor/Trener (Level 1 and Level 2)
• Dousposabljanje za kader FZS (Continuing Education for FZS Staff)
• NASM Online Specializations
• Kongres FZS — Mednarodni fitnes kongres (Annual International Fitness Congress)
• Kongres FZS — Zakup video vsebin (Congress Video Recordings)
• Seminar Kettlebell inštruktor I. stopnje (Kettlebell Instructor Seminar)
• Specialist olimpijskega dvigovanja uteži (Olympic Weightlifting Specialist)
• Seminar Ramenski sklep (Shoulder Joint Seminar)
• Priročniki za trenerje FZS (FZS Trainer Manuals)
• Optimalna prehrana — knjiga (Optimal Nutrition Book)
• FZS Merchandise (Hoodies and T-Shirts)

Quantifiable outcome

• 134 hours of theoretical and practical training for personal trainer certification
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grand Hotel BernardincoreOthers · 21 November 2026Premium hotel venue for the annual International Congress FZS held November 21-22, 2026. Provides conference facilities with 3 halls, exhibition space, accommodation options, and wellness facilities. Special conference rates negotiated for attendees.
• Pošta Slovenije, d.d.minorOthersSlovenian postal service used for delivery of physical merchandise and products ordered through the FZS online store. Standard shipping partner for e-commerce operations.
• LeanPaycoreTechnology or IntegrationPayment service provider enabling installment payment options for FZS courses and products. Allows customers to pay in monthly installments (e.g., 84 monthly payments). Integrated into the e-commerce checkout process.
• PayPalcoreTechnology or IntegrationPayment processing platform integrated into the FZS e-commerce checkout for online purchases. Alternative payment method for customers.
• NASM (National Academy of Sports Medicine)coreChannel Partner/ Reseller/ DistributorUS-based international fitness certification organization whose online courses are distributed through FZS in Slovenia. FZS resells NASM specializations including nutrition coach, stretching/flexibility, weight loss, corrective exercise, women's fitness, and senior fitness courses. NASM has 35+ years of experience and leading position in fitness industry.
• TOP FIT CELJEminorOthersFitness center venue hosting FZS training courses including Pilates Reformer Instructor courses. Local partner providing training facilities for in-person courses.
• Zavod BICminorOthersEducational institution venue hosting FZS training courses for fitness instructor certification programs. Partner venue for in-person training delivery.
• International Functional Fitness FederationcoreStrategic or Co-development PartnerFZS is enrolled as a member of the International Functional Fitness Federation. This international federation affiliation provides FZS with legitimacy as the national representative for functional fitness and connects Slovenian fitness professionals with international standards and competitions.
• Olympic Committee of SloveniacoreStrategic or Co-development PartnerFZS is a member of the Slovenian Olympic Committee. This affiliation provides official recognition of FZS as the national sports federation for fitness and aligns the organization with the broader Slovenian sports governance structure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EuropeActive: European-wide fitness industry association representing the sector at the EU level, including national federation members like FZS. Comparable because it operates as an umbrella body for fitness standards and professional recognition across Europe.
• ACSM (American College of Sports Medicine): Established professional association offering Exercise Physiologist, Personal Trainer, and Group Exercise Instructor certifications. Comparable because it sets fitness professional standards and competes in the same certification market as FZS, though with broader clinical/scientific positioning.

Direct peers

• NASM (National Academy of Sports Medicine): US-based international fitness certification organization that is both FZS's primary international credentialing partner and a direct competitor. Comparable because it offers online fitness specializations (nutrition, weight loss, corrective exercise, etc.) globally, including through FZS's reselling arrangement in Slovenia.
• ACE (American Council on Exercise): Major US-based fitness certification body offering personal trainer, group fitness, health coach, and medical exercise specialist credentials. Comparable because it competes for the same fitness instructor certification market globally, including in Europe.
• NSCA (National Strength and Conditioning Association): International credentialing organization offering CSCS, TSAC, and other strength and conditioning certifications. Comparable because it certifies the same conditioning-trainer and personal-trainer segment that FZS serves in Slovenia.
• ISSA (International Sports Sciences Association): Online-focused fitness certification provider offering personal trainer, nutrition, and strength coach credentials globally. Comparable because it directly competes for the same online certification market FZS serves via its NASM partnership.
• International Functional Fitness Federation (iF3): International federation of which FZS is a national member. Comparable because it oversees functional fitness standards and competitions, directly parallel to FZS's mandate in Slovenia.

Regional players

• FitVerein (Deutscher Fitness Verband): German national fitness association comparable to FZS in Slovenia—both are national federations providing fitness professional credentials within their respective countries. Comparable structurally as a sister national federation in a neighboring German-speaking market.
• REPs (Register of Exercise Professionals, UK): UK national register for fitness professionals that sets standards and accredits training providers. Comparable because it provides a regulatory and recognition framework for fitness instructors similar to FZS's role in Slovenia.

Emerging players

• Olivera Pilates Academy: Specialized Pilates instructor certification provider active in the Adriatic/Slovenian region. Comparable because it competes in the same Pilates instructor certification market that FZS serves via its Pilates Reformer Instructor program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fitneszvezaslovenijefzs2912
• Facebookfacebook.com/fitneszvezaslovenije
• Instagraminstagram.com/fitnes_zveza_slovenije
• TikToktiktok.com/@fitneszvezaslovenije
• LinkedInlinkedin.com/company/fitnes-zveza-slovenije

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fitnes zveza Slovenije