What Fit Squad DXB does

Fit Squad DXB is a mobile personal training service operating in the United Arab Emirates, primarily Dubai and Abu Dhabi, founded in 2017. The company's core offering is direct-to-consumer in-person personal training, with trainers dispatched to client locations such as residences, offices, or outdoor spaces rather than operating from a fixed studio facility. It serves individual fitness clients across a broad demographic range and has positioned a secondary Corporate Wellness vertical for UAE-based employers.

The service portfolio is wide relative to the company's small operational footprint and spans multiple training modalities: HIIT, circuit training, kettlebell, boxing, strength, bodyweight, pre-natal and post-natal, bootcamp, TRX, calisthenics, assisted stretch coaching, and structured nutrition plans. Trainers are organized into two tiers (Pro and Master), with the company explicitly marketing "handpicked international" coach quality as a key differentiator. There is no technology platform, app, or proprietary system disclosed in the input data; service delivery appears to be operationally managed rather than technology-enabled.

The business model is session-based with multi-session bundles priced in AED. A single session is AED 500, declining to AED 1,875 for 5 sessions, AED 3,250 for 10 sessions, and AED 6,000 for 20 sessions, with 5% VAT applied. Free taster sessions are offered to acquire new clients. The company is privately held with only 5 listed employees, no disclosed external funding, and no disclosed revenue, making scale and unit economics difficult to triangulate from public information alone.

Name

Fit Squad DXB

Legal name

Fit Squad DXB

Website

https://fitsquaddxb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit Squad DXB is a UAE-based mobile personal training service founded in 2017, sending handpicked Pro and Master tier trainers to client locations across Dubai and Abu Dhabi for individual and corporate fitness sessions.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Mobile personal training
• Fitness coaching services
• Corporate wellness programs
• Assisted stretch coaching
• Prenatal postnatal fitness

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: Revenue is generated through per-session personal training fees sold in packages of 1, 5, 10, or 20 sessions. Clients pay upfront for session packs which creates recurring revenue from existing clients. Additional revenue streams include corporate wellness programs, group sessions, and assisted stretch coaching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fit Squad DXB is a mobile personal training service that dispatches handpicked international trainers to client-chosen locations — homes, outdoor parks and beaches, apartment gyms, and partner gyms — across Dubai and Abu Dhabi. The company sells training sessions in packages of 1, 5, 10, or 20 sessions, with supplementary services including assisted stretch coaching, nutrition plans, and corporate wellness programs.

Product overview

Fit Squad DXB is a mobile personal training service operating in Dubai and Abu Dhabi, UAE. The core offering is on-demand personal training delivered at client-preferred locations (homes, parks, beaches, apartment gyms) by handpicked international trainers. The service is organized around a main Personal Training product supplemented by specialized training modules including HIIT, Circuit, Kettlebell, Boxing, Strength, Bodyweight, Pre-Natal, Post-Natal, Bootcamp, Suspension (TRX), and Calisthenics. Add-on services include Nutrition Plans and Assisted Stretch Coaching. The company also offers a Corporate Wellness program for businesses. New clients can access a free consultation and taster session. Pricing is structured in tiered packages (Pro and Master trainer tiers) with session bundles ranging from single sessions to 20-session transformation packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Personal Training One-on-one personal training delivered at client-chosen locations (homes, parks, beaches, apartment gyms, partner gyms) across Dubai and Abu Dhabi by handpicked international trainers, with equipment provided. Designed for adults of any gender, age, or fitness level seeking body transformation, fat loss, muscle building, strength gains, or competition/race preparation.
• Boxing Coaching Boxing coaching that combines fat-burning workouts with technique training, pad work, footwork, combinations, and full-body conditioning, delivered by Fit Squad DXB boxing coaches to clients in Dubai and Abu Dhabi.
• Pre-Natal Training Certified pregnancy exercise programs designed to safely improve energy, mood, posture, muscle tone, strength, and sleep patterns for pregnant women, delivered by certified pre-natal trainers in Dubai and Abu Dhabi.
• Post-Natal Training Certified post-pregnancy training programs designed to safely address circulation, digestion, mood, range of motion, and recovery for new mothers, delivered by certified post-natal trainers in Dubai and Abu Dhabi.
• Assisted Stretch Coaching One-to-one assisted stretching sessions targeting deep muscular tension, mobility, recovery, posture improvement, pain reduction, and movement quality, delivered by qualified coaches to clients in Dubai and Abu Dhabi.
• Nutrition Plans Expert nutrition guidance and personalized diet plans designed by qualified trainers to support client fitness goals, available to clients in Dubai and Abu Dhabi.
• Corporate Wellness Program B2B corporate fitness package offering onsite and offsite group exercise, boot camps, personal training sessions, group meditation, one-on-one meditation classes, health assessments, life-coaching sessions, and Lunch and Learn workshops on nutrition, fitness, mental well-being, work/life balance, emotional intelligence, and financial wellness for UAE companies.

Quantifiable outcome

• Clients can achieve body transformations through consistent training and nutrition programs

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top Gyms in Dubai (unnamed)minorChannel Partner/ Reseller/ DistributorFit Squad DXB has exclusive partnerships with top gyms across Dubai, allowing them to offer gym-based training as an alternative to outdoor/home sessions. These partnerships ensure a suitable training location is always available based on client location and budget.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fitness First Middle East:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fit-squad-dxb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Squad DXB