Fitzgerald's Foods
Fitzgerald's Foods is an independent single-store IGA-affiliated grocery retailer in Simsbury, Connecticut, serving local residents with fresh groceries, an award-winning bakery, deli, pizza, and full-service event catering under parent SHOPtoCOOK, LLC.
- Company typePrivate
- Founded-
- HeadquartersSimsbury, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fitzgerald's Foods does
Fitzgerald's Foods is a single-location independent grocery store operating under SHOPtoCOOK, LLC at 710 Hopmeadow St. in Simsbury, Connecticut. The store serves local residents and surrounding communities with traditional grocery, fresh produce, an in-house deli and bakery, pizza and grinders, and full-service catering for events. It is a member of the IGA (Independent Grocers Alliance) cooperative network and self-identifies its bakery as "award-winning".
The business generates revenue through multiple streams: in-store retail grocery sales, bakery and deli prepared foods, pizza/grinder takeout, and event catering including a specialized BBQ menu. Pricing for grocery products is not publicly disclosed; the loyalty program monetizes indirectly through customer retention, with a freemium points model (500 points = $5.00 off, points expiring quarterly). The store's go-to-market is direct-to-consumer via physical retail, supplemented by Facebook and Instagram organic social, weekly digital and printable ads, and loyalty-program email communications.
The technology stack is minimal and not proprietary: the company integrates third-party Caper Cart smart shopping cart technology, which captures transactions for the LEF Rewards loyalty program, though point redemption is not yet enabled within Caper Cart. There is no mobile app, no disclosed API, and no proprietary software platform. Headcount is 11 employees (firmographics), and no venture capital or institutional investment is indicated; the parent entity SHOPtoCOOK, LLC, based in Buffalo, NY, is described as a holding/investment company.
Fitzgerald's Foods firmographics
Firmographics- Name
- Fitzgerald's Foods
- Legal name
- SHOPtoCOOK, LLC
- Website
- https://fitzgeraldsfoods.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitzgerald's Foods is an independent single-store IGA-affiliated grocery retailer in Simsbury, Connecticut, serving local residents with fresh groceries, an award-winning bakery, deli, pizza, and full-service event catering under parent SHOPtoCOOK, LLC.
- Ownership category
- akta.pro rank
Fitzgerald's Foods industry classification
Industry- Product category
- Retail Grocery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Baked Goods Retailers (445291), Retail Bakeries (311811), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)
Keywords
Where Fitzgerald's Foods is headquartered
LocationHeadquarters
- HQ city
- Simsbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fitzgerald's Foods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Grocery Sales: Traditional retail grocery sales through brick-and-mortar store featuring fresh produce, bakery items, deli sandwiches, and prepared foods.
- Catering Services: Full-service catering including catered BBQ, pizza, grinders, and custom menu options for events.
- Bakery and Deli: Award-winning in-store bakery and deli department generating sales through prepared foods and baked goods.
- LEF Rewards Loyalty Program: Customer loyalty program where customers earn points on purchases that can be redeemed for grocery discounts. Earns $5.00 off per 500 points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | LEF Rewards points-based discount program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fitzgerald's Foods product offering
Product offeringCore offering
Fitzgerald's Foods is a locally-owned independent grocery store in Simsbury, Connecticut operating as an IGA-affiliated retailer. The store sells traditional grocery items alongside in-store departments for bakery, deli, pizza, grinders, and BBQ, and offers full-service BBQ and event catering through a dedicated catering menu.
Product overview
Fitzgerald's Foods is a local grocery store offering a unified retail experience centered around traditional grocery shopping with integrated digital services. The core offerings include fresh produce, deli sandwiches, an award-winning bakery, and prepared foods (pizza, grinders, BBQ catering). The company has expanded into digital services with its LEF Rewards loyalty program (enabling point earning via mobile number at checkout and Caper Cart), weekly digital circulars, and online recipe discovery. The store operates as an IGA (Independent Grocers Alliance) member, positioning itself as a community-focused supermarket with catering capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail grocery assortment Everyday grocery and household items sold to walk-in local shoppers at the Simsbury, CT store as part of a traditional IGA-affiliated supermarket assortment.
- In-store bakery Fresh baked goods prepared on-site and sold to local shoppers; the bakery earned 3rd Place Best Bakery in Connecticut in 2024.
- Deli, pizza, and grinders In-store deli department selling prepared sandwiches (grinders), pizza, and other deli items to walk-in customers seeking ready-to-eat food.
- BBQ catering BBQ catering service supplying smoked/BBQ meats and sides for events, packaged for local event customers in the Simsbury, CT area.
- Full-service catering menu Full-service catering menu offered to event organizers and hosts for events beyond BBQ, providing prepared food for local events and gatherings.
- LEF Rewards loyalty program Points-based loyalty and rewards program available to in-store grocery shoppers, providing discounts and repeat-purchase incentives.
Companies that use Fitzgerald's Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Fitzgerald's Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Fitzgerald's Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IGA (Independent Grocers Alliance)minorFitzgerald's Foods is an IGA store member. The company participates in IGA feedback programs and is affiliated with the Independent Grocers Alliance network of independent grocery stores.
Recent moves1 record
Expansion highlights3 records
Fitzgerald's Foods competitors and assessment
Company assessmentDirect peers
- Big Y Foods: Big Y is a family-owned regional supermarket chain operating throughout Connecticut and Massachusetts with strong in-store prepared foods, deli, and bakery programs. It is the most directly comparable chain competitor in Fitzgerald's Simsbury trade area.
- Price Chopper / Market 32: Price Chopper (rebranded as Market 32 in select locations) is a regional supermarket chain serving upstate New York, Connecticut, and New England with full-service in-store bakeries, delis, and catering services, overlapping directly with Fitzgerald's offering mix.
- Geissler's Supermarkets: Geissler's is a Connecticut-based independent supermarket chain also operated under SHOPtoCOOK, LLC, as evidenced by the shared LEF Rewards support email. It is the closest sibling-store peer, with similar prepared-foods focus, loyalty program infrastructure, and New England independent-grocer positioning.
- Adams Hometown Markets: Adams Hometown Markets is a Connecticut-based independent grocer affiliated with IGA, operating multiple community-focused supermarkets with prepared-foods programs in the same regional market as Fitzgerald's Foods.
Broad incumbents
- Whole Foods Market: Whole Foods is a national premium grocer competing in the same Connecticut market on fresh, prepared, and bakery categories. It benchmarks the upper end of quality positioning Fitzgerald's aspires to with its bakery and deli program.
- ShopRite: ShopRite is a Northeast supermarket cooperative with stores across Connecticut and New Jersey. As a cooperative, it offers independent operators an alternative affiliation model to IGA and competes for the same full-service grocery customer.
- Trader Joe's: Trader Joe's is a national specialty grocer with stores in the greater Hartford/Connecticut market. While it competes less on full-basket grocery, it competes for prepared-foods, bakery, and specialty item purchases that Fitzgerald's uses to drive differentiation.
- Stop & Shop: Stop & Shop is a major New England supermarket chain (Ahold Delhaize) with deep penetration in the Hartford/Connecticut market. It competes directly on full-basket grocery trips and sets the weekly pricing benchmark Fitzgerald's must respond to.
- Wegmans Food Markets: Wegmans is a premium East Coast grocery chain renowned for its in-store prepared foods, bakery, and restaurants, and operates in Connecticut. It is a benchmark competitor on prepared-foods quality that Fitzgerald's "Award Winning Bakery" positioning attempts to compete with.
Others
- IGA (Independent Grocers Alliance): IGA is the wholesale and branding network that Fitzgerald's is affiliated with. While not a retail competitor, IGA provides the cooperative procurement, private label, and brand infrastructure that shapes Fitzgerald's competitive positioning and supply economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fitzgerald's Foods social profiles
Digital presenceFitzgerald's Foods compliance and trust
Trust signalCompliance1 record
Fitzgerald's Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitzgerald's Foods leadership team
Management profileNumber of profiles
Fitzgerald's Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitzgerald's Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitzgerald's Foods
What does Fitzgerald's Foods do?
Fitzgerald's Foods is a locally-owned independent grocery store in Simsbury, Connecticut operating as an IGA-affiliated retailer. The store sells traditional grocery items alongside in-store departments for bakery, deli, pizza, grinders, and BBQ, and offers full-service BBQ and event catering through a dedicated catering menu.
Is Fitzgerald's Foods a public or private company?
Fitzgerald's Foods is a private company. It is classified as corporate owned and is currently operating.
When was Fitzgerald's Foods founded?
Fitzgerald's Foods was founded in -1. It employs 11 to 50 people.
Where is Fitzgerald's Foods based?
Fitzgerald's Foods is headquartered in Simsbury, United States, in the North America region.
How does Fitzgerald's Foods make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are catering Services, bakery and Deli and LEF Rewards Loyalty Program.
Who are Fitzgerald's Foods's main competitors?
Direct peers on record are Big Y Foods, Price Chopper / Market 32, Geissler's Supermarkets and Adams Hometown Markets. Broad incumbents are Whole Foods Market, ShopRite, Trader Joe's, Stop & Shop and Wegmans Food Markets. IGA (Independent Grocers Alliance) is listed as an others.
Does Fitzgerald's Foods have an API?
No public API is recorded for Fitzgerald's Foods.
What industry is Fitzgerald's Foods in?
Fitzgerald's Foods's product category is Retail Grocery. Its primary akta.pro industry code is CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus, with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 44511 and its SIC code is 5411.