The Fitzwilliam Hotel, Dublin

What The Fitzwilliam Hotel, Dublin does

The Fitzwilliam Hotel Dublin is a privately held, 5-star boutique hotel operating from a single property at 127/128 St Stephen's Green in Dublin city centre. The hotel offers 138-139 newly refurbished guestrooms, a Michelin-starred restaurant (Glovers Alley) operated as a wholly-owned subsidiary, a lounge bar, meetings and events facilities, and ancillary revenue lines including gift vouchers and an In-Room Sound Bath product. It serves leisure travellers, business travellers, families, and group bookings (six or more rooms), with a Travel & Leisure A-List endorsement.

The property's technology stack is centred on a Sabre Synxis booking engine handling direct online reservations, supplemented by SSL encryption for transaction security. Building operations are configured for energy efficiency, and the hotel has held Green Hospitality certification since 2019. Distribution is layered: direct-to-consumer (website, phone, email), sales-led for group and event enquiries, and third-party reach via Preferred Hotels & Resorts membership and the I Prefer loyalty programme.

The business model is a multi-revenue-stream hospitality operation anchored on room revenue, with material contribution from F&B (Glovers Alley, The Lounge, banqueting), meetings and events hire, and ancillary spend. Pricing follows standard 5-star luxury Dublin positioning with dynamic levers including a 10% best-available-rate discount and a 15% "Linger Longer" extended-stay promotion. The operating entity is Ampleforth Limited; there is no public listing, no disclosed PE/VC backing, and no M&A activity on record.

Name

The Fitzwilliam Hotel, Dublin

Legal name

Ampleforth Limited

Website

https://fitzwilliamhoteldublin.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Fitzwilliam Hotel Dublin is a privately held 5-star boutique hotel with 138 refurbished guestrooms on St. Stephen's Green, operating a Michelin-starred restaurant, lounge, and meetings and events facilities serving leisure and business travellers.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Luxury hotel accommodation
• Boutique hospitality services
• Hotel dining experiences
• Meeting event venues
• Premium guestroom services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guestroom Accommodations: Revenue from overnight stays in 138-139 newly refurbished guestrooms across various room categories including Garden, Signature, Superior, Deluxe, Deluxe Premium, and Penthouse suites
2. Food and Beverage: Dining revenue from The Lounge restaurant and bar, Private Dining services, and Michelin-starred Glovers Alley restaurant
3. Meetings and Events: Revenue from meeting room rentals, private dining for events, and special occasions catering
4. Gift Vouchers: Sale of gift vouchers for accommodations, dining, afternoon tea, and spa treatments through an online voucher portal
5. Newsletter/Marketing Communications: Monthly email newsletter distribution for exclusive offers and experiences marketing

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Fitzwilliam Hotel Dublin is a 5-star boutique hotel providing luxury overnight accommodation in 138-139 refurbished guestrooms across six categories (Garden, Signature, Superior, Deluxe, Deluxe Premium, Penthouse), complemented by on-site dining (The Lounge restaurant and bar, Private Dining, and the Michelin-starred Glovers Alley), meeting and event venues, a wellness In-Room Sound Bath experience, and gift vouchers redeemable across rooms, dining, afternoon tea, and spa treatments.

Product overview

The Fitzwilliam Hotel Dublin is a 5-star boutique hotel offering luxury accommodation and hospitality services. The property features 138 newly refurbished guestrooms across six categories (Garden, Signature, Superior, Deluxe, Deluxe Premium, Penthouse), multiple dining venues including Michelin-starred Glovers Alley and The Lounge restaurant and bar, private dining facilities, and five-star meeting and event spaces. Additional offerings include wellness experiences (In-Room Sound Bath), gift vouchers for various services, and seasonal promotional packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Guestroom Accommodation

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreGTM or Marketing PartnerThe Fitzwilliam Hotel is a member of Preferred Hotels & Resorts, a global portfolio of independent luxury hotels. This membership provides global marketing exposure, guest referrals, and access to the Preferred Hotels loyalty program network.
• I Prefer Loyalty ProgramcoreGTM or Marketing PartnerHotel participates in the I Prefer loyalty program by Preferred Hotels & Resorts, offering members exclusive rates, point accumulation, and redemption opportunities at The Fitzwilliam Hotel and other participating properties worldwide.
• Green HospitalityminorOthersThe hotel has obtained Green Hospitality certification, demonstrating commitment to sustainability and environmental responsibility through eco-friendly practices.
• Sabre (Synxis Booking Engine)coreTechnology or IntegrationThird-party technology partnership for online reservation management. Sabre's Synxis platform powers the hotel's direct booking engine, enabling real-time availability, secure payment processing, and reservation management.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• InterContinental Dublin: InterContinental Dublin is a 5-star luxury hotel in Ballsbridge competing for the same high-end corporate, leisure, and group segments. Comparable F&B, spa, and meeting offerings at similar price points.
• Conrad Dublin: Conrad Dublin is a 5-star international-branded luxury hotel in central Dublin competing for similar corporate and leisure business. Comparable room inventory, F&B, and meeting facilities near Fitzwilliam's catchment.
• The Marker Hotel: The Marker is a 5-star boutique hotel in Dublin's Grand Canal Dock area competing for the same luxury leisure and corporate guests. Comparable room count, design-led boutique positioning, and modern F&B concept.
• The Westbury Hotel: The Westbury is a 5-star Dublin hotel off Grafton Street serving similar luxury leisure, corporate, and group segments. Comparable product mix including rooms, dining, and event space in the same city centre catchment.
• The Merrion Hotel: The Merrion is a 5-star luxury hotel in central Dublin offering similar upscale accommodation, F&B, and meeting facilities. It is the most directly comparable Dublin competitor to the Fitzwilliam, also serving leisure and corporate guests in the city centre.
• The Shelbourne Hotel: The Shelbourne is an iconic 5-star Dublin hotel overlooking St Stephen's Green — directly adjacent to the Fitzwilliam. Same location, same luxury target market, and similar meetings/events and F&B offerings competing for the same Dublin visitors.
• The Dylan Hotel: The Dylan is a 5-star boutique hotel in Dublin's Ballsbridge area with similar size, design-led positioning, and luxury leisure/corporate focus. Comparable boutique scale and per-key revenue profile.
• Anantara The Marker Dublin Hotel: Anantara The Marker is a refurbished 5-star Dublin hotel with similar recent capex and design-led positioning. Competes directly for luxury corporate and leisure guests with comparable room count and F&B offerings.
• The College Green Hotel (Autograph Collection): A 5-star Dublin hotel in the city centre competing for the same luxury leisure and corporate demand. Comparable amenities, F&B, and event space.

Others

• Preferred Hotels & Resorts (corporate): The Fitzwilliam is a member of Preferred Hotels & Resorts; the broader portfolio is the most useful benchmark for global distribution economics, loyalty engagement, and competitor benchmarking on positioning and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FitzwilliamDUB
• Facebookfacebook.com/FitzwilliamDublin
• LinkedInlinkedin.com/company/fitzwilliam-hotel
• Instagraminstagram.com/fitzwilliamhoteldublin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fitzwilliam Hotel, Dublin