FiveCore Media

What FiveCore Media does

FiveCore Media is a video production company founded in 2011 and operated as an educational program within Goshen College's Communication Department in Goshen, Indiana. The firm delivers full-service video production including promotional videos, branded content, documentaries, and multi-camera live event coverage (up to 9 camera positions) for a regional Midwest client base. Customers span local small businesses, nonprofits, civic and governmental organizations (City of Goshen, Goshen Parks Department), healthcare (IU Health Goshen Hospital), education (Goshen College departments, Goshen Community Schools), and creative agencies (EyeDart Creative Studios, TaigMarks, Inc.).

The company's technology stack is built around professional-grade digital cinematography equipment acquired in 2013, including the BlackMagic Cinema Camera (one of the first globally to obtain it) for 2.5K RAW capture with film-like grain and superior low-light performance, paired with DaVinci Resolve for professional color correction and non-linear editing. Productions are delivered by a student-professional team working up to 15 hours per week under faculty direction led by General Manager Kyle Hufford. Service delivery is project-based, with clients submitting inquiries via website contact form, email ([email protected]), or phone and receiving per-project estimates; no standardized pricing tiers are publicly disclosed.

Revenue is generated entirely through project-based professional services engagements, with marketing driven by the portfolio website, Vimeo channel, production-journal blog, and earned media from an award profile that includes 11+ Telly Awards (Bronze and Silver), three consecutive regional Emmy nominations, ADDY Awards, and Broadcast Education Association honors. The company is owned and operated by Goshen College rather than independently capitalized, distinguishing its economics from typical commercial production studios: institutional support subsidizes operations in exchange for student experiential learning, while the firm competes for external clients on cost and award-validated creative quality.

Name

FiveCore Media

Legal name

FiveCore Media

Website

https://fivecoremedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

FiveCore Media is a Goshen, Indiana-based video production company operated as an educational program within Goshen College's Communication Department, delivering full-service video production, documentaries, branded content, and multi-camera event coverage to local businesses, nonprofits, and college departments, staffed by mentored students.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Higher Education Lecture Capture & Course Media (EDAGALAB)

akta.pro secondary industries

K–12 Instructional Video & Multimedia (EDAGALAA), Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

Keywords

• Video production services
• Documentary filmmaking
• Event video coverage
• Branded content creation
• Post-production editing

Headquarters

HQ city

Goshen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production for external clients including promotional videos, commercials, documentaries, event coverage, and branded content. Clients include local businesses, nonprofit organizations, and institutional clients. Produces content for broadcast (PBS), web, and event screenings.
2. Institutional Production: Production services for Goshen College departments including promotional materials, instructional videos, and institutional event coverage.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

FiveCore Media is a full-service video production company that produces promotional videos, commercials, documentaries, branded content, multi-camera live event coverage, and post-production services (motion graphics and color correction) for external clients and Goshen College departments. The studio operates as an educational program within Goshen College's Communication Department, where faculty and staff mentor student producers in delivering professional client projects using cinema-grade equipment including BlackMagic Cinema Cameras and DaVinci Resolve.

Product overview

FiveCore Media is a full-service video production company operated by Goshen College as an educational program within its Communication Department. The company offers a unified portfolio of video production services including Full Service Video Production with digital cinematography gear, Creative Branded Content for storytelling, Documentary Production, Event Coverage with multi-camera setups (up to 9 cameras), and post-production services including Motion Graphics and Color Correction using DaVinci Resolve. All services are delivered by student professionals under faculty mentorship, producing work for both internal college departments and external community clients. The company utilizes BlackMagic Cinema Camera technology for cinema-quality 2.5K RAW footage production.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Video Production
• Creative Branded Content
• Documentary Production
• Multi-Camera Live Event Coverage
• Motion Graphics and Post-Production

Quantifiable outcome

• Third consecutive Emmy nomination (2019) — nominated in Special Event Coverage category alongside WISH-TV, WTHR, and WVIZ/PBS
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TaigMarks, Inc.minorStrategic or Co-development Partner · 1 January 2012Produced four TV commercials for Goshen College's new Professional Degrees program. TaigMarks handled conceptualization and script writing; FiveCore managed production and post-production. This was one of FiveCore's first external client collaborations.
• EyeDart Creative StudioscoreStrategic or Co-development PartnerLed the Good of Goshen storytelling initiative. EyeDart Creative Studios conceptualized and helmed the campaign while FiveCore Media produced the video content. Produced twenty total videos for the campaign. Collaborative relationship on major creative projects.
• Kendall PicturescoreStrategic or Co-development PartnerCollaborated with FiveCore Media on the Good of Goshen campaign. Success of the campaign was described as a collective achievement accomplished by the whole creative team.
• Goshen College Communication DepartmentcoreStrategic or Co-development PartnerFiveCore Media is an educational program within Goshen College's Communication Department. Professors and staff mentor and direct student leaders. Provides win-win: clients receive professional production while students build industry skills.
• Good of Goshen Campaign Partners (Goshen Community Schools, Goshen College, Goshen Chamber of Commerce, City of Goshen)coreStrategic or Co-development PartnerCollaborative initiative across four Goshen organizations to highlight the city through storytelling. FiveCore Media produced approximately twenty videos for the campaign. The partnership created a comprehensive marketing plan for the city.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• WFYI Public Media: Indianapolis-based PBS affiliate that has aired FiveCore's productions. Comparable as a regional nonprofit broadcaster and content producer serving Indiana audiences with educational and community programming.
• Lakeshore Public Media: Northwest Indiana and Chicago-area PBS station. Comparable as a regional public broadcaster producing educational programming and community content within the same broader Midwest media market.
• Heartland Film: Indianapolis-based nonprofit film organization that runs the Heartland Film Festival and supports Indiana filmmakers. Comparable as a regional nonprofit media organization fostering film production and storytelling in Indiana.
• WNIT Michiana Public Broadcasting: South Bend-area PBS station serving the same Michiana region as FiveCore. Comparable as a regional public broadcaster producing local educational and community content, including the same Emmy-competitive category.

Others

• Indiana University Media School: Indiana University's academic media program producing video, film, and broadcast content. Comparable as an Indiana university-based media production operation that competes in the same BEA and Emmy talent ecosystem.
• Ball State University Digital Corps: Ball State University's student-staffed digital media production program. Comparable as an Indiana university-affiliated program that produces professional-quality multimedia content for external clients while training students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fivecore-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiveCore Media