Fixit Home Improvement

What Fixit Home Improvement does

Fixit Home Improvement is a 5-person content publishing entity headquartered in Las Vegas, Nevada, that operates in the DIY home improvement vertical. The company publishes educational articles and buying guides covering tool selection, maintenance, safety, and project planning, with a documented focus on Ryobi's 18V ONE+ battery platform and its compatible ecosystem of outdoor and workshop tools. Its primary target audience is DIY homeowners seeking guidance on tool purchases, battery ecosystem compatibility, and project execution across tasks such as kitchen renovations, landscaping, and furniture crafting.

The business model is content-led and advertising-supported, with implied monetization through affiliate referrals to hardware retailers. The published guide explicitly directs readers to hardware stores for tool purchases and references bundle discounts and seasonal sales, indicating a referral/affiliate revenue stream. The company does not develop proprietary technology, manufacture tools, or offer services; its output is informational content syndicated across content distribution networks.

The go-to-market approach is top-of-funnel content marketing aimed at DIY enthusiasts and homeowners, positioning the company as an educational resource hub within the home improvement space. The company has no disclosed funding, partnerships, leadership team, or financial metrics, and operates as a lean micro-publisher with no documented expansion, M&A, or strategic activity beyond content publication.

Name

Fixit Home Improvement

Website

https://fixithomeimprovement.com

Company type

Private

Headcount range

1–10 employees

Short description

Fixit Home Improvement is a 5-person Las Vegas-based content publisher that creates educational guides and articles about DIY home improvement tools, primarily targeting homeowners with buying and maintenance advice for Ryobi's tool ecosystem.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Content Publishing: Publishing educational and informational content about home improvement topics, likely monetized through affiliate partnerships or advertising with hardware retailers and tool manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fixit Home Improvement publishes educational articles and buying guides that help DIY homeowners navigate home improvement projects, with topical focus on Ryobi's 18V ONE+ battery-powered tools across outdoor and workshop categories. The content covers tool selection, battery ecosystem compatibility, maintenance, safety, and project planning, directing readers to hardware retailers for tool purchases rather than selling products directly.

Product overview

Fixit Home Improvement publishes an informational guide about Ryobi tools, focusing on the 18V ONE+ battery platform ecosystem. The coverage spans outdoor power equipment (string trimmers, hedge trimmers, blowers, mowers), workshop tools (cordless drills, compact routers, impact drivers with LED lights), combo kits for bundled purchases, and an extensive range of compatible accessories. The guide emphasizes the cross-compatibility of the 18V ONE+ battery system across hundreds of tools, enabling users to transition seamlessly between garden and workshop tasks using the same battery packs.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Hunker: Hunker is a mid-sized digital publisher of home, design, and DIY content monetized through affiliate links and display advertising. Closely matches Fixit's model: affiliate-driven home-improvement editorial serving DIY consumers.
• Apartment Therapy: Apartment Therapy publishes home, DIY, and design content for consumers with buying guides and product recommendations. Comparable to Fixit as affiliate-monetized home-improvement content with a DIY persona audience.
• Homedit: Homedit is a smaller digital publisher focused on home design, renovation, and DIY content. Closely comparable to Fixit in scale, niche topic focus, and affiliate-driven publishing model.

Broad incumbents

• The Spruce: The Spruce (Dotdash Meredith) is a major lifestyle/home-content publisher producing buying guides and how-tos for DIYers. Comparable in business model (affiliate-supported content publishing) but with vastly broader topic breadth.
• Family Handyman: Family Handyman publishes DIY home-improvement articles, tool reviews, and project guides for homeowners and DIYers. Comparable to Fixit as a long-form DIY publishing brand serving the same tool-selection and project-planning intent.
• Bob Vila: Bob Vila is one of the largest US DIY home-improvement content brands, producing buying guides, how-tos, and product reviews for homeowners. Fixit Home Improvement operates in the same DIY educational content niche with a far narrower topical footprint (Ryobi-focused).
• This Old House: This Old House produces editorial and video content on home improvement, tool selection, and renovation for homeowners. Overlaps with Fixit on tool-selection and project-execution guidance, though distributed across TV-grade media production.
• Better Homes & Gardens: Better Homes & Gardens (Dotdash Meredith) is a flagship home/lifestyle media brand producing DIY projects, tool guides, and product reviews. Overlaps with Fixit on DIY purchasing guidance, but at an established mainstream media scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fixit-home-improvement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixit Home Improvement