What Fjordane Friluftsråd does

Fjordane Friluftsråd is a Norwegian inter-municipal outdoor recreation council (interkommunalt samarbeid) founded in 2017, headquartered at Solund Brygge in Hardbakke with a secondary office in Florø. The organization serves seven member municipalities in Vestland county — Solund, Hyllestad, Askvoll, Kinn, Bremanger, Stad, and Stryn — delivering a portfolio of free environmental and outdoor recreation programs including Strandrydding (beach cleanup), Skjergardstenesten (coastal maintenance via the vessel "Arlene"), the Stikk UT! hiking challenge (79 trail destinations across member municipalities, supported by a GPS-based mobile app with postbox codes), Friluftsskular (outdoor schools for children ages 9-13), and the Rydd Sogn og Fjordane project. Additional programs include Skuleturné for havet (school marine education), the Passion for Ocean festival, Rydd i tide Vestland (regional coastal cleanup), Andregangstjenesten (community cleanup gatherings), and Friluftsliv advisory services.

The organization operates on a non-commercial, publicly funded model. Recurring revenue comes from a standardized municipal membership fee of 20 NOK per inhabitant per year from each member municipality. Project-based funding is sourced from MARFO (Senter mot marin forsøpling, 3,000,000 NOK awarded in 2022), Handelens Miljøfond (750,000 NOK in 2022), Miljødirektoratet (90,000 NOK in 2024), and co-funding from Vestland Fylkeskommune. All services to citizens are provided free of charge; volunteer-driven delivery is central, with approximately 1,000 participants and 4,000 volunteer hours mobilized in a single month, removing over 12 tonnes of marine waste.

The technology layer is conventional rather than AI-enabled: the Stikk UT! mobile app provides GPS-based trail discovery and code-verified hike registration, while a digital Rydde platform tracks beach cleaning participants, bags collected, and waste volumes for national statistics. The council operates as a member of Friluftsrådenes Landsforbund (the national outdoor council federation) and coordinates with Hold Norge Rent, Naturvernforbundet, DNT, and Vestkystparken. Headcount is 8 employees distributed across project leadership, outdoor advisory, and operations roles, with Kay Valvik serving as coastal renovation worker and Bjarte Engevik as daily manager (Dagleg leiar).

Name

Fjordane Friluftsråd

Legal name

Fjordane Friluftsråd

Website

https://fjordanefr.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fjordane Friluftsråd is a Norwegian inter-municipal outdoor recreation council serving seven member municipalities in Vestland county, delivering free coastal cleanup, hiking, outdoor school, and marine education programs funded by per-capita municipal fees and government grants.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Environmental Services

NAICS

Administration of Conservation Programs (92412), Scenic and Sightseeing Transportation, Water (487210), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ), Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

Keywords

• Outdoor recreation services
• Marine pollution cleanup
• Coastal maintenance services
• Municipal environmental programs
• Hiking program coordination

Headquarters

HQ city

Hardbakke

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Membership Fees: Annual contribution of 20 Norwegian kroner per inhabitant from member municipalities (Solund, Hyllestad, Askvoll, Kinn, Bremanger, Stad, Stryn). This covers basic operational costs of the council.
2. Government Project Grants: Major funding from MARFO (Senter mot marin forsøpling), Miljødirektoratet, and Handelens Miljøfond. Rydd Sogn og Fjordane project received 3 million NOK from MARFO. Additional 750,000 NOK from Handelens Miljøfond for Skuleturné for havet and Passion for Ocean festival.
3. Outdoor Recreation Year Funding: 250,000 NOK allocated from accumulated funds to support projects promoting outdoor recreation in member municipalities, with grants up to 10,000 NOK per project.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fjordane Friluftsråd is a municipal outdoor recreation council that coordinates and delivers environmental and outdoor recreation programs for seven member municipalities in Vestland county, Norway. Its core offerings include beach cleanup coordination with motivational grants and equipment lending, a coastal maintenance boat service (Skjergardstenesten) using the vessel 'Arlene', the Stikk UT! hiking program covering 79 trail destinations, outdoor schools (Friluftsskular) for children aged 9-13, school-based marine environmental education, and an annual Passion for Ocean festival.

Product overview

Fjordane Friluftsråd is a municipal outdoor recreation council serving seven member municipalities (Solund, Hyllestad, Askvoll, Kinn, Bremanger, Stad, Stryn) in Vestland county, Norway. Rather than a technology product company, it offers a portfolio of environmental and outdoor recreation service programs. The core offerings include: Strandrydding (beach cleanup with motivation grants, equipment, and container services), Skjergardstenesten (coastal maintenance boat service), Stikk UT! (hiking trim program with mobile app), Friluftsskular (outdoor schools for children), and Rydd Sogn og Fjordane (comprehensive cleanup project). Additional programs include Skuleturné for havet (school education), Passion for Ocean Festival, Rydd i tide Vestland (coastal cleaning team), and Andregangstjenesten (community cleanup gatherings). The organization also provides Friluftsliv advisory services and equipment loans. Funding comes from member municipality fees (20 NOK per capita), MARFO, Miljødirektoratet, Handelens Miljøfond, and Vestland County.

Differentiator

Problem solved

Functional benefit

Brands

• Skjergardstenesten: Coastal maintenance service with own boat for public outdoor areas along the coast, operated by Fjordane Friluftsråd
• Stikk UT!
• Rydd Sogn og Fjordane
• Skuleturné for havet
• Passion for Ocean-festival
• Rydd i tide Vestland

Products and services

• Strandrydding (Beach Cleanup)

Quantifiable outcome

• Over 12 tonnes of marine waste removed from coastlines in one month through volunteer efforts
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Naturvernforbundet i Sogn og Fjordane (Nature Conservation Association)coreStrategic or Co-development PartnerCollaboration on Strandryddeveka beach cleaning week, school programs, and regional prize drawings. Joint organization of 'Rydd på heimebane' sports club initiative and regional competitions.
• Hold Norge RentcoreChannel Partner/ Reseller/ DistributorNational organization providing beach cleaning supplies (bags, gloves), coordinating Kystlotteriet national lottery, and maintaining registry for cleaning activities (Rydde platform). Equipment available through Hold Norge Rent.
• Friluftsrådenes LandsforbundcoreStrategic or Co-development PartnerNational umbrella organization for outdoor councils. Fjordane Friluftsråd is a member. Collaboration on Friluftsskular outdoor schools and Stikk UT! hiking program. Experience shows outdoor councils deliver 4x the value of member municipality contributions.
• Flora Turlag (DNT)minorStrategic or Co-development PartnerLocal hiking club providing trip leaders for beach cleaning expeditions. Collaboration on Trimpoeng exercise points program combining hiking with environmental action.
• VestkystparkencoreStrategic or Co-development PartnerShared organization for Skjergardstenesten covering Rogaland and Vestland from Åna-Sira to Stad. Coordinates coastal area management and maintenance between regions.
• DNT (Den Norske Turistforening)coreStrategic or Co-development PartnerNational hiking association partnering on Friluftsskular outdoor schools. Collaboration on outdoor recreation programming and trail management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vestkystparken: Shared organization co-operating Skjergardstenesten across Rogaland and Vestland. Compares directly because it manages the same coastal-maintenance vessel service concept and counterpart municipal cooperation framework.
• Hold Norge Rent: National NGO coordinating beach cleanup activities, supplying equipment, and operating the Rydde registration platform and Kystlotteriet. Directly partners with Fjordane Friluftsråd and runs overlapping marine-litter programs with similar volunteer-driven delivery.
• Ryde (Rydd i tide): National coastal cleanup program/brand under which Fjordane Friluftsråd operates 'Rydd i tide Vestland'. Directly comparable as a beach-cleanup-branded initiative with similar volunteer mobilization, equipment lending, and coastal waste-removal operations.
• Sunnhordland Friluftsråd: Regional outdoor council for the Sunnhordland region in Vestland. Operates an identical member-municipality model with friluftsliv advisory, hiking trail programs, and coastal maintenance services.
• Hardanger Friluftsråd: Regional outdoor council in Vestland county serving Hardanger municipalities. Most directly comparable as a peer friluftsråd with the same municipal-cooperation model, hiking programs, and outdoor recreation services.
• Nordfjord Friluftsråd: Regional outdoor council serving Nordfjord-area municipalities in Vestland. Comparable member-funded model, outdoor recreation programming, and partnership with Friluftsrådenes Landsforbund on national initiatives.

Broad incumbents

• Friluftsrådenes Landsforbund: National umbrella for Norwegian outdoor councils including Fjordane Friluftsråd. Most directly comparable as the institutional parent and reference model for member-council relationships, service programs (Friluftsskular, Stikk UT!), and political advocacy.
• DNT (Den Norske Turistforening): National hiking association partnering on Friluftsskular and outdoor recreation. Comparable in mobilizing outdoor activity memberships and trail management, but operates at much larger national scale with cabins and membership fees.
• Naturvernforbundet (Norwegian Society for the Conservation of Nature): National environmental NGO collaborating with Fjordane Friluftsråd on Strandryddeveka and school programs. Comparable mission, donor-funded model, and grassroots campaign structure, but with broader conservation scope beyond marine litter.

Regional players

• Rædst Turlag (Flora Turlag / DNT): Local DNT hiking club collaborating with Fjordane Friluftsråd on Trimpoeng and beach cleaning events. Comparable in activating volunteers for outdoor activities but strictly recreational/hiking rather than environmental cleanup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fjordanefriluftsrad
• Instagraminstagram.com/fjordane.friluftsrad
• LinkedInlinkedin.com/company/fjordane-friluftsrad

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fjordane Friluftsråd