Fjordsafari Norway

What Fjordsafari Norway does

FjordSafari Norway AS is a private Norwegian tourism operator founded in 2003 in Flåm (Vestland) by the husband-and-wife team Rune Tokvam and May Lene Steinheim Lunden, who became sole owners as of January 2026. The company runs guided adventure experiences in the Flåm/Aurland region year-round (365 days), centered on a RIB (Rigid Inflatable Boat) fleet with safety equipment (flotation suits, life vests, hats, gloves, goggles) provided to all guests and capped at 12 guests per boat for a small-group experience. Its portfolio includes core RIB boat tours through the UNESCO-listed Nærøyfjord and Aurlandsfjord, extended variants reaching Gudvangen, goat-cheese tasting tours, hiking adventures (waterfall hikes, mountain treks to Mt. Prest at 1,363m, Stegastein viewpoint at 650m), snowshoe hikes, e-bike adventures along the Flåm Railway, and customized private tours. A winter product suite (November-March) and bundled packages with Ægir BrewPub (Viking Plank dinners) and local farms (Skjerdal Stølsysteri, Vidme Gard) extend the seasonal surface.

The business operates a direct-to-consumer model. Customers book online via booking.fjordsafari.com or purchase tickets at the Flåm inner harbour reception (50m from the train station and 250m from cruise docks). Per-ticket unit pricing ranges from 695 NOK (child, 1.5h FjordSafari) to 2,500+ NOK (customized private tour), with bundled packages (e.g., Winter FjordSafari + Ægir Viking Dinner at 1,980 NOK) driving higher average order values. Customer segments are three: individual tourists and families (primary), cruise ship passengers (geographic segment), and private groups/corporate bookings (size tier). Marketing channels combine the company website/blog, email newsletter, TripAdvisor (currently #1 in Flåm), organic SEO, social hashtag #Fjordsafari, and direct cruise ship partnerships. The company holds Eco-Lighthouse (Miljøfyrtårn) sustainability certification and has operated continuously for over 20 years under a single founder-led team of 17 employees.

Name

Fjordsafari Norway

Legal name

FjordSafari Norway AS

Website

https://fjordsafari.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FjordSafari Norway AS is a private, founder-owned Norwegian adventure tourism operator running year-round RIB boat tours, hikes, snowshoe treks, and customized experiences in the Flåm/Aurland fjord region, serving individual tourists, families, and cruise ship passengers.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Guided Outdoor Excursions

NAICS

Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation (487)

SIC

Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

Keywords

• Guided fjord tours
• RIB boat tours
• Norwegian adventure tourism
• Hiking excursions
• Snowshoe tours

Headquarters

HQ city

Flåm

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour Tickets: Per-person ticket sales for guided boat tours, hiking adventures, and combined experiences. Pricing varies by tour duration and inclusions. Children receive discounted rates; infants (0-2 years) ride free on parent's lap on most boat tours.
2. Package Combinations: Bundled experiences combining fjord tours with dining (Ægir Viking Dinner), accommodation transfers, or multiple activities at reduced combined pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FjordSafari Norway operates guided RIB boat tours and hiking adventures in the Norwegian fjords from Flåm and Aurland, year-round. The portfolio includes short and extended fjord cruises through the UNESCO-listed Nærøyfjord, snowshoe and waterfall hikes, e-bike tours, and customizable private itineraries often bundled with local dining and farm experiences. Customers book directly online or at the on-site reception near the Flåm cruise docks and train station.

Product overview

FjordSafari Norway offers a portfolio of guided adventure tours centered around Norway's UNESCO-listed fjords. The core product is the FjordSafari RIB boat tour, with variations including Extended versions covering the full Naerøyfjord and Taste variants combining boat tours with local culinary experiences like goat cheese tastings. Beyond boat tours, the company offers hiking adventures (waterfall hikes, mountain treks, snowshoe hikes in winter), e-bike tours through the Flaam valley, and customizable private tours. The portfolio includes themed experiences like goat farm visits, stave church cultural tours, and combination packages with local dining. All activities operate from bases in Flaam and Aurland, with year-round availability across seasonal summer and winter offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• FjordSafari

Quantifiable outcome

• Small group experience with max 12 guests per boat
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ægir BrewPubcoreStrategic or Co-development PartnerCombined tour packages pairing FjordSafari fjord adventures with Ægir Viking Plank dinner experiences. Packages include Winter FjordSafari & Ægir Viking Dinner (1980 NOK) and Snowshoe Hike & Ægir Viking Dinner (1680 NOK). Ægir provides 5-course Viking Plank with beer pairings; FjordSafari provides transportation and adventure activities.
• FjordSaunaminorGTM or Marketing PartnerRecommended partner for post-tour relaxation. FjordSauna offers floating sauna experiences with fjord views in Aurland. FjordSafari includes FjordSauna in winter guide recommendations.
• Mall of NorwayminorGTM or Marketing PartnerRecommended gear supplier located in Flåm station building. Supplies winter outdoor gear for guests who arrive underdressed for adventures.
• Skjerdal Stølsysteri (Mountain Goat Farm)coreStrategic or Co-development PartnerTraditional mountain goat farm destination on FjordSafari & Goat Farm Hike. Hosts goat cheese tastings and farm life experiences. Farm provides authentic local cuisine and cultural immersion for tour guests.
• Flåm RailwaycoreStrategic or Co-development PartnerScenic train route used for transport on several tours including Zipline & Bike adventure (Vatnahalsen Snowshoe Hike. Train reaches 867m elevation, providing access to mountain activities.
• Vidme Gard (Mountain Farm)coreStrategic or Co-development PartnerFamily-run organic mountain farm hosting Mountain Farm Experience tours. Eight generations of history. Farm provides authentic Norwegian farm life experiences, organic ingredients, and local storytelling.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fjord Tours: Norway's largest packaged fjord tour operator running the iconic 'Norway in a Nutshell' tours out of Flåm. Directly competes for the same Flåm-arriving tourists with similar fjord and rail-based itineraries.
• Arctic Guide / Tromsø RIB tour operators: Northern Norway RIB boat and fjord-safari operator in the Tromsø region. Comparable small-group RIB format, similar safety-gear provisioning model, and parallel seasonal/yield dynamics in Norwegian fjord adventure tourism.
• Rødne Fjord Cruise: Stavanger-based operator offering RIB boat sightseeing tours in Norwegian fjords (Lysefjord and beyond) with similar small-group format and tourism customer base. Most directly comparable Norwegian fjord RIB operator to FjordSafari.
• Bergen Fjord Sightseeing: Bergen-based operator offering fjord sightseeing boat tours to nearby fjords. Comparable product (guided scenic fjord cruises) targeting the same international tourist demographic arriving via western Norway ports.
• Lysefjord Adventure: Stavanger-area operator of RIB fjord tours on Lysefjord (Preikestolen/Pulpit Rock). Closely mirrors FjordSafari's product — small-group RIB boats into a dramatic Norwegian fjord — making it a strong regional comparable.
• The Fjords (Fjord1): Operates larger sightseeing vessels on the Nærøyfjord/Aurlandsfjord route out of Flåm. Direct competitor in the same fjord corridor offering catamaran-format alternatives to FjordSafari's RIB tours.

Broad incumbents

• Viking Cruises: Major global ocean and river cruise line with Norwegian fjord itineraries. Broad incumbent whose cruise passengers frequently arrive at Flåm and become FjordSafari's downstream customers.
• Hurtigruten Norwegian Coastal Voyage: Iconic Norwegian coastal passenger and expedition cruise line covering Norway's western fjord coastline. A broader incumbent in Norwegian maritime tourism, overlapping on fjord-scenic experiences but at much larger vessel scale.

Others

• Visit Flåm: Destination marketing organization for the Flåm region. Not a direct competitor but a key ecosystem participant that funnels tourist demand to operators including FjordSafari and shapes the local competitive landscape.
• Ægir BrewPub / Ægir Bryggeri: Flåm-based craft brewery and Viking-themed restaurant partnered with FjordSafari on bundled Viking Plank dinner packages. Strategic partner and ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fjordsafari-norway-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fjordsafari Norway