fjum - forum journalismus und medien

What fjum - forum journalismus und medien does

fjum – forum journalismus und medien is a Vienna-based non-profit educational organization that supports journalism and media innovation in Austria and Europe through workshops, certificate programs, and events. Founded operatorially by at least 2016 with the launch of the fjum_Kontext seminar series, it currently operates with 17 employees and serves individual journalists, media professionals, and media organizations across the DACH and broader European region. Its core offerings include the Zertifikatslehrgang Digitaljournalismus (a four-month EUR 3,900 certificate program) and the Masterclass Journalistische Innovation (a four-month EUR 3,300-5,000 program for media project development), the AI-Media-Academy led by Silicon Valley AI expert Patrick Swanson, the recurring fjum_Kontext seminar series on international affairs, the Podcast-Institut, the Klimajournalismus-Camp, and bespoke Inhouse & Consulting training for media organizations.

fjum's business model is diversified across individual course fees (workshops at EUR 60-120, certificates at EUR 3,900-7,800), corporate inhouse training for media groups (ORF, Der Standard, Kurier, Kleine Zeitung, W24, Moser Holding, R9, Puls4, Russ-Media, OÖ Nachrichten, Tiroler Tageszeitung), and institutional funding that partially subsidizes seats — most notably RTR GmbH funding that provides free seats for Austrian private broadcaster employees, and stipend programs from Frauennetzwerk Medien, Wiener Medieninitiative, and waff. Distribution is hybrid: in-person at the Vienna seminarraum, online via Zoom, and on-site at client media organizations; promotion runs through partner networks, the European Parliament co-branded program, and a newsletter channel. The organization has no proprietary technology products; its IP rests in curriculum, instructor network, content library (100+ fjum_Kontext events since 2016), and institutional partnerships with the European Parliament, European Commission Representation in Austria, IWM, Presseclub Concordia, Erste Foundation, and Friedrich Ebert Stiftung.

Name

fjum - forum journalismus und medien

Legal name

fjum – forum journalismus und medien

Website

https://fjum-wien.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

fjum is a Vienna-based non-profit that delivers workshops, certificate programs, and seminars in digital journalism, AI, and international affairs for journalists and media professionals across Austria and Europe, with inhouse training for major Austrian media organizations.

Ownership category

akta.pro rank

Product category

Journalism Education and Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Journalism training programs
• Media professional development
• Digital journalism education
• Certificate programs journalism
• Media innovation workshops

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop and Training Fees: fjum generates revenue through fees for workshops, certificate programs (Lehrgänge), and training sessions. Individual workshops range from €60-120, while comprehensive programs like the Zertifikatslehrgang Digitaljournalismus cost €3,900 for journalists and €7,800 for non-journalists. The Masterclass Journalistische Innovation costs €3,300-5,000 depending on registration type.
2. Inhouse & Consulting: Customized training programs delivered to media organizations including Der Standard, ORF, Kurier, W24, Kleine Zeitung, Moser Holding, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

fjum is a Vienna-based non-profit training organization that delivers professional development programs for journalists and media professionals across Austria and Europe. Its core offerings include the Zertifikatslehrgang Digitaljournalismus (four-month certificate program in digital journalism), the Masterclass Journalistische Innovation, the AI-Media-Academy led by Silicon Valley experts, the fjum_Kontext seminar series on international affairs, individual workshops on AI tools and multimedia storytelling, the Podcast-Institut, and customized inhouse training for media organizations such as ORF, Der Standard, Kurier, and Kleine Zeitung.

Product overview

fjum (forum journalismus und medien) is an educational institution in Vienna that supports journalism and media innovation in Austria and Europe. The organization offers a portfolio of programs including the Zertifikatslehrgang Digitaljournalismus (Certificate Program Digital Journalism) and Masterclass Journalistische Innovation as its flagship certification programs, the AI-Media-Academy and its alumni network (FJUM AI-Media-Community) for AI training, the fjum_Kontext seminar series on international politics and media, individual workshops covering skills from AI tools to video production, the Podcast-Institut for podcast development, and customized Inhouse training for media companies. The offerings are complemented by the Recherche:Wien scholarship and Klimajournalismus-Camp, all designed to serve journalists and media professionals at various career stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Zertifikatslehrgang Digitaljournalismus A four-month part-time professional certification program covering digital journalism skills including AI, smartphone video journalism, social media, and project management, culminating in a certificate. Targeted at journalists and media professionals.
• Masterclass Journalistische Innovation A compact program for journalists and media professionals to develop, launch, or expand a media project, offering skills in audience development, multimedia storytelling, data journalism, and product management over four months.
• AI-Media-Academy An international program led by Silicon Valley experts that prepares journalists and media professionals for the age of artificial intelligence, combining practical skills with expertise, and concluding with a certificate.
• fjum_Kontext A seminar series providing background knowledge and analysis on international affairs, media, and politics to support quality journalism through knowledge-based networks of media and researchers, with most events focused on Europe.
• Individual Workshops (Einzelne Workshops) Individual workshops covering topics such as AI tools, social media, video production, writing, research, audio/podcast, and personal skills for journalists and media professionals.
• Podcast-Institut A program where participants develop and produce their own podcast from concept to publication, covering production and publishing skills.
• Inhouse & Consulting / Maßgeschneiderte Trainings Customized in-house training programs for media companies, with clients including Der Standard, ORF, Kurier, Kleine Zeitung, and other Austrian media outlets.
• Recherche:Wien Stipendium A scholarship program supporting journalism from Vienna with funding and expertise for exceptional projects by small and non-commercial media.
• Klimajournalismus-Camp A mini-program where participants develop digital climate stories and learn tools for digital storytelling on social media, with feedback from a jury.
• FJUM AI-Media-Community An alumni network for AI-Media-Academy graduates offering regular sessions (in-person and online) with updates on AI developments from San Francisco, featuring discussions and peer learning on AI and journalism.

Quantifiable outcome

• 100+ international seminars delivered since 2016
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• European ParliamentcoreStrategic or Co-development Partner · 1 January 2016The European Parliament partners with fjum to deliver a training program for young journalists on European affairs. The program enables young journalists to develop stories about the European Union from new perspectives, with trainers including ORF correspondents and media professionals.
• Representation of the European Commission in AustriaminorGTM or Marketing PartnerCooperation partner for the fjum_Kontext seminar series on international affairs.
• International Institute for PeaceminorStrategic or Co-development PartnerCooperation partner for the fjum_Kontext seminar series addressing international political contexts.
• Friedrich Ebert Stiftung-BudapestminorGTM or Marketing PartnerCooperation partner for fjum_Kontext international affairs seminars.
• Erste FoundationminorGTM or Marketing PartnerCooperation partner for fjum_Kontext international affairs programming.
• Europe's Futures (IWM)coreStrategic or Co-development PartnerLong-term cooperation partner for fjum_Kontext seminars. The Institute for Human Sciences (IWM) in Vienna hosts Ivan Vejvoda's Europe Futures program and collaborates on international affairs events.
• Presseclub ConcordiaminorGTM or Marketing PartnerLong-term cooperation partner providing venue and support for fjum events and seminars.
• Wiener MedieninitiativeminorGTM or Marketing PartnerAwards stipends for fjum's Zertifikatslehrgang Digitaljournalismus to individuals working on funded media projects.
• Frauennetzwerk MedienminorGTM or Marketing PartnerProvides stipends for female journalists to participate in fjum's Zertifikatslehrgang Digitaljournalismus.
• Patrick Swanson / Verso (San Francisco)coreStrategic or Co-development PartnerAI expert and founder of Verso (AI consulting company in San Francisco) co-designed and leads the AI-Media-Academy, bringing Silicon Valley expertise to European journalists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamburg Media School: Private media and journalism school in Hamburg offering master's programs and professional development courses. Comparable to fjum in delivering professional media education (journalism, digital media, innovation), though at a larger, more academic scale.
• Medienhaus Wien: Austrian media organization co-leading some of fjum's flagship programs (Andy Kaltenbrunner). Operates in the same Vienna media ecosystem with overlapping journalism training activities, offering a directly comparable peer in the same city and target segment.
• European Journalism Centre: Maastricht-based non-profit supporting journalism across Europe through funding, training, and events. Comparable to fjum's European focus, journalism training programs, and grant-funded operating model, with overlapping networks (European Parliament, EU institutions).
• Erich Pommer Institut: German media training institute offering professional development courses for film, TV, and digital media professionals. Closely comparable to fjum in mission (continuous professional education for media workers) and structure (workshops, certificate programs, inhouse training), though focused on the German rather than Austrian market.
• Konrad-Adenauer-Stiftung Medienakademie: German political foundation's media academy offering journalism training, including specialized programs on European politics. Directly comparable to fjum's fjum_Kontext series and European Parliament cooperation, targeting similar European affairs/ journalism audiences.
• Deutsche Journalistenschule: One of Germany's leading journalism schools, offering multi-month training programs and specialized workshops for journalists. Comparable to fjum's certificate programs (Zertifikatslehrgang, Masterclass) in structure and target audience, though operating at much larger scale in Germany.
• FHWien (University of Applied Sciences) - Journalism & Media Management: Austrian university of applied sciences offering journalism and media management degree programs. Comparable to fjum in Vienna location and journalism education mission, though operating as a degree-granting institution rather than non-formal professional development.

Regional players

• News Literacy Project: US-based non-profit focused on news literacy education and training for journalists and educators. Comparable to fjum's mission of supporting quality journalism through education, though operating in a different (US) geography and at significantly larger scale.

Broad incumbents

• Reuters Institute for the Study of Journalism: Oxford-based research and training center for journalism, producing widely cited reports and offering programs for newsroom leaders. Comparable to fjum's international affairs programming (fjum_Kontext) and journalism innovation focus, but operating at much larger scale and academic standing.
• ARD/ZDF Medienakademie: Central joint training arm of Germany's two major public broadcasters, offering in-house training for thousands of media professionals. Comparable to fjum's inhouse training streams for ORF and private broadcasters, but operates at much larger scale as an internal broadcaster institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fjum-forum-journalismus-und-medien

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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