FK Jelgava

What FK Jelgava does

FK Jelgava (legal name: Biedrība "Futbola klubs Jelgava") is a Latvian professional football club based in Jelgava that competes in the country's top-tier Virslīga league. Founded in its modern form in 2004 through the merger of FK Viola Jelgava (est. 1997 by board member Dainis Kazakevičs) and FK RAF Jelgava, the organization operates as a biedrība (association) under Latvian law and is governed by a five-member board chaired by Ainārs Tamisārs. The club runs a multi-tiered football ecosystem comprising a senior Virslīga team, a reserve squad (FK Jelgava-2) in the 1. līga, and a youth academy (JFK "Jelgava" / JFC Jelgava, established 2006) with over 200 participants across age groups U-4 to U-19 — described as the largest sports club in the Zemgale region by participant count.

The club generates revenue across four streams: matchday ticket sales at its home ground Zemgales Olimpiskais centrs (ZOC) — where peak attendance reached 1,650 for the 2014 Latvian Cup final — corporate sponsorship from approximately 10 local Latvian businesses (IGATE, Jelgavas Krekli, Macron, Kreiss, SMScredit.lv, Astarte, EvoPipes, and others), fan merchandise (scarves priced at Ls 5.00-Ls 8.00 sold at the Tami-Tami cafe, stadium, and online), and recurring youth academy membership and training fees. Distribution is primarily regional across Jelgava and the Zemgale region, with select winter fixtures hosted at Riga venues (Skonto halle, OSC Rīga). Beyond matchday operations, the club organizes community football programming including the City Cup Jelgava (branded as the largest youth football festival in Latvia), the FK Jelgava School Cup, and international youth tournament participation (Dana Cup Denmark, Siauliu Cup Lithuania).

Competitive positioning rests on community entrenchment rather than financial scale: FK Jelgava is the only professional football entity serving Jelgava (population ~60,000), and its youth-to-senior talent pipeline has produced players called up to Latvian national teams (Freimanis and Lazdiņš for Baltic Cup duty). The club holds two Latvian Cup titles (2010 and 2014) and a 2009 First Division championship, but reports no public revenue figures and operates with a stated headcount of 35 employees, indicating a small, association-style operating model dependent on local sponsorship and municipality co-financing through the Jelgava Sporta servisa centrs.

Name

FK Jelgava

Legal name

Biedrība "Futbola klubs Jelgava"

Website

https://fkjelgava.lv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FK Jelgava is a Latvian professional football club based in Jelgava that competes in the Virslīga top division and operates a 200+ member youth academy. Revenue comes from matchday sales, local corporate sponsorships, fan merchandise, and recurring youth training fees.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Professional football club
• Youth football academy
• Matchday ticket sales
• Fan merchandise sales
• Football training programs

Headquarters

HQ city

Jelgava

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales at home matches played at Zemgales Olimpiskais centrs (ZOC) stadium in Jelgava. The club reports attendance of 1,650 spectators at the 2014 Latvijas kauss final.
2. Merchandise Sales: Sale of fan merchandise including supporter scarves (traditional FK Jelgava fan scarf priced at Ls 8.00, pink summer scarf priced at Ls 5.00), available at the 'Tami - Tami' cafe, at ZOC stadium during matches, and by online order.
3. Sponsorship and Advertising: Corporate sponsorship revenue from supporters displayed on the club website banner section, including Ceļu būvniecības sabiedrība IGATE, Jelgavas Krekli, Jelgavas sporta servisa centrs, Jelgavas Vēstnesis newspaper, Macron, EvoPipes, Dion vitamīni, Carrier Transicold, Kreiss, SMScredit.lv, and Astarte. The club offers sponsorship packages including jersey advertising, stadium banners, web banners, and youth team naming rights.
4. Youth Academy Membership and Training Fees: JFC Jelgava youth academy charges membership/training fees for youth football training programs across age groups from U-4 to U-19. Training sessions are held at multiple facilities including ZOC, Jelgavas Sporta Halle, and local schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FK Jelgava operates a professional football club competing in the Latvian Virslīga (top division) at Zemgales Olimpiskais centrs (ZOC) in Jelgava, Latvia. The club runs a youth football academy (JFC Jelgava / JFK "Jelgava") serving over 200 children and youth from U-4 to U-19 age groups, organizes community football programs and youth tournaments (City Cup Jelgava, School Cup, Super Cup), and sells official fan merchandise including traditional scarves. The senior team won the Latvian Cup twice (2010 and 2014).

Product overview

FK Jelgava is a Latvian football club offering a multi-tiered football ecosystem centered on its professional Virslīgas team (FK Jelgava Virslīgas komanda), complemented by JFC Jelgava youth academy, the City Cup Jelgava tournament, Skolu futbols school football program, and official fan merchandise. The club competes in Latvia's top football league with youth development, community football events, and supporter merchandise as key supplementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• JFK "Jelgava": Youth Football Club Jelgava - the club's youth academy program for children aged 4-16+
• JFA Jelgava
• FK Jelgava-2

Products and services

• FK Jelgava Virslīgas komanda (Professional Senior Team)

Quantifiable outcome

• Over 200 youth players developed through the club annually
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Ceļu būvniecības sabiedrība IGATEminorOthersIGATE is listed as a club supporter appearing on the website's banner section. No specific details about the partnership scope or duration are provided.
• Jelgavas KrekliminorOthersJelgavas Krekli is a local business listed as a club supporter and the venue for the club's season-closing events. They co-organize the annual student football festival 'Futfest'.
• Jelgavas sporta servisa centrsminorOthersListed as a club supporter on the website banner section.
• MacronminorOthersMacron is an international sportswear brand appearing as a supporter and equipment partner on the club's website.
• Jelgavas VēstnesisminorOthersLocal Jelgava newspaper listed as a club supporter providing media coverage.
• AstarteminorOthersAstarte appears as a supporter on the website with a visible logo. The club also has a gallery entry titled 'FK Jelgava vienojas ar Astarti' (FK Jelgava unites with Astarte).
• Šauļu futbola akadēmija (Siauliai Football Academy)minorStrategic or Co-development PartnerJFC Jelgava entered a cross-border cooperation program 'Veseli jaunieši' (One healthy team) with Šauļu futbola akadēmija from Lithuania, aimed at youth health and development through football.
• Latvijas Futbola Federācija (LFF)coreStrategic or Co-development PartnerFK Jelgava participates in LFF-organized competitions including Virslīga, Latvian Cup, and youth championships. The club also hosted the XIV Latvijas Jaunatnes futbola konference (Latvian Youth Football Conference) at ZOC in March 2012.
• Mītavas patrioti (Fan Club)minorOthersThe official FK Jelgava fan club 'Mītavas patrioti' represents the club at international fan tournaments, including participation in an annual fan tournament in Mažeikiai, Lithuania.
• Jelgavas pašvaldība / Sporta servisa centrscoreStrategic or Co-development PartnerJelgava city municipality and its Sporta servisa centrs (Sports Service Center) co-financed the publication of the book 'Jelgavas futbola vēsture' (History of Jelgava Football) and provides organizational support for the club's activities. The city is a key supporter in achieving the club's goals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BFC Daugavpils: Daugavpils-based Latvian Virslīga football club. Direct domestic peer in a mid-sized Latvian city, offering a comparable profile on local sponsorship dependence, matchday economics, and youth academy scale outside the Riga market.
• FK Ventspils: One of the historically dominant Latvian Virslīga clubs based in the port city of Ventspils. Direct top-flight competitor that has won multiple league titles and cups, providing a comparable benchmark for performance, sponsorship scale, and European qualification economics within the Latvian market.
• FK Liepāja: Liepāja-based Latvian Virslīga football club. Direct top-flight domestic peer competing in the same league, sharing similar city-based identity, youth development structure, and sponsorship-driven revenue model — but operating in a larger port city.
• FK Auda: Latvian Virslīga football club from the Riga area. Direct domestic peer competing in the same league and developing through a similar small-to-mid-club growth pathway, useful for sponsorship and academy comparison.
• Valmiera FC: Valmiera-based Latvian Virslīga football club. Direct domestic peer in a regional Latvian city, offering a comparable profile of a smaller-city club competing at top-flight level, useful for benchmarking academy and sponsorship scale.
• FK RFS: Riga-based Latvian Virslīga club that has risen to league leadership in recent years. Direct domestic peer at the top of the same league, useful as a comparable on squad build-out, academy investment, and progression from mid-table to title contender.
• Spartaks Jūrmala: Jūrmala-based Latvian Virslīga football club. Direct domestic peer competing in the same top division with a similar regional/city-club identity, providing a like-for-like comparison on sponsorship mix, matchday revenue, and academy scale.
• FK Metta / LU: Riga-based Latvian football club (associated with Latvijas Universitāte) that has played in the Virslīga. Direct domestic peer with an explicitly strong youth-development orientation, mirroring JFC Jelgava's academy-led model.
• Skonto FC: Historically the most decorated club in Latvian football, based in Riga. Direct domestic peer and the team FK Jelgava defeated in both 2010 and 2014 Latvian Cup finals; competes in the same Virslīga and represents the larger Riga market benchmark.

Regional players

• FK Tukums: Smaller Latvian football club based in Tukums, frequently appearing in lower Latvian divisions. Comparable as a similarly lean regional Latvian football organization, useful for benchmarking what a sub-Virslīga or newly promoted Latvian club looks like in scale and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fk-jelgava

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Jelgava