FK Spartaks Jūrmala

What FK Spartaks Jūrmala does

FK Spartaks Jūrmala is a professional football club founded in 2007 and headquartered in Jūrmala, Latvia, competing in the OPTIBET Virsliga — the country's top football league organized by the Latvian Football Federation. The club operates from Sloka Stadium (capacity 2,500) and a secondary training venue at Kauguri middle-school football stadium, with a roster of 8 staff and a squad drawn from multiple nationalities. It is a two-time Latvian Virsliga champion (2016, 2017) and a two-time Latvian Cup finalist (2015, 2016), and has represented Latvia in UEFA Champions League and Europa League qualifying rounds since 2015, playing 14 official European matches through 2020.

The club's commercial offering centers on match-day attendance, official merchandise sold through an internet store, online and box-office ticket sales, and sponsorship partnerships — most notably a core partnership with LV-Kazino. Ancillary programs include youth football development initiatives and community/charitable engagement targeted at Jūrmala residents. Revenue mechanics are diversified across consumer transactions (tickets, merchandise), recurring sponsor income, and episodic UEFA prize money.

The business model is that of a small-market, community-anchored football club with non-profit orientation, modest commercial sophistication, and limited disclosed financial data. Customer segments are local fans (residents of Jūrmala and surrounding areas), commercial sponsors, and youth participants. The club maintains a digital presence through its official website and social media but has no disclosed mobile app, AI/ML capabilities, proprietary technology platform, or enterprise-grade technology infrastructure.

Name

FK Spartaks Jūrmala

Legal name

FK Spartaks Jūrmala

Website

https://fkspartaks.lv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

FK Spartaks Jūrmala is a professional football club founded in 2007 in Jūrmala, Latvia, competing in the OPTIBET Virsliga. The club serves local fans through match-day attendance at Sloka Stadium, youth development, community initiatives, and UEFA competition participation.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional football club
• Latvian Virsliga
• Youth football development
• Matchday ticketing
• Football merchandise

Headquarters

HQ city

Jūrmala

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Day Revenue: Revenue generated from ticket sales at home matches at Sloka Stadium and the online ticket platform.
2. Merchandise Sales: Sales of official FK Spartaks merchandise including player kits, souvenirs, and memorabilia through the club's internet store.
3. Sponsorship: Partnership deals with sponsors such as LV-Kazino and other commercial partners that fund the club's operations and development.
4. UEFA Competition Prize Money: Revenue from participation in UEFA Champions League and Europa League qualifying rounds and group stages.

Distribution channels4 records

Marketing channels5 records

Core offering

FK Spartaks Jūrmala is a professional football club that fields a men's senior team in Latvia's top-tier OPTIBET Virslīga league and runs a youth football development program. The club sells matchday tickets for home games at Sloka Stadium and operates an official internet store for club merchandise. It also engages in community and social initiatives supporting football development at local schools.

Product overview

FK Spartaks Jūrmala is a professional football club offering a unified product centered on its competitive football team. The club operates a vertically integrated structure combining its professional team competing in OPTIBET Virslīga, youth development programs for talent cultivation, and ancillary services including ticket sales, merchandise, and matchday experiences at its home stadium Slokas. The product ecosystem serves football fans and supporters through live match attendance, online merchandise purchases, and community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• FK Spartaks Jūrmala Men's Senior Football Team Professional men's football team competing in Latvia's top-tier OPTIBET Virslīga league; serves football fans and supporters in Latvia.
• Matchday Ticket Sales Sale of tickets to home football matches at Sloka Stadium for individual fans and supporters.
• Official Internet Store (Club Merchandise)
• Youth Football Development Program
• Community and Social Initiatives

Quantifiable outcome

• Won Latvian Virsliga championship in 2016 and 2017 — two league titles in consecutive years.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LV-KazinocoreGTM or Marketing PartnerLV-Kazino is described as one of FK Spartaks' trusted partners. This partnership helps the club continue to develop and achieve new goals in football. LV-Kazino is identified as the best online casino in Latvia, and the partnership provides mutual brand exposure and marketing reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• FC Flora Tallinn: FC Flora is the most successful Estonian football club and a regional peer in the Baltic football market. While Estonian, Flora operates the same type of business model — league matchday, sponsorship, UEFA prize money, youth development — and competes for similar audience and sponsor attention in the Baltics.
• FK Panevėžys: FK Panevėžys is a Lithuanian top-flight club that has competed in UEFA competitions, providing a comparable small-nation football business profile to Spartaks. Useful regional peer for understanding Baltic football economics, UEFA prize money dependency, and sponsorship dynamics.
• FK Kauno Žalgiris: FK Kauno Žalgiris is a top Lithuanian football club operating in a neighboring Baltic market with a comparable mix of matchday, merchandise, sponsorship, and UEFA revenue streams. Relevant regional peer for benchmarking Baltic small-market football economics.

Direct peers

• FK Liepāja: FK Liepāja (formerly Liepāja/MOGO) is a Latvian Virsliga club that Spartaks defeated to clinch the 2017 title. Same domestic league, similar revenue model, comparable on-pitch profile, and overlapping sponsorship and UEFA competition ambitions, making it a near-direct peer.
• FK Auda: FK Auda is a recent entrant in the Latvian Virsliga with a comparable small-club operating profile — community-rooted, youth-focused, and reliant on sponsorship and gate revenue. Useful comparable for the lower-mid-tier of the league in which Spartaks competes.
• Valmiera FC: Valmiera FC has been a Latvian Virsliga competitor that won league titles in recent seasons, positioning it as a direct peer in terms of on-pitch ambition and Virsliga commercial model. Comparable in revenue streams (matchday, sponsorship, UEFA) and operating profile.
• BFC Daugavpils: BFC Daugavpils is another OPTIBET Virslīga participant and a similar-sized Latvian club competing in the same league. Direct peer with overlapping community-driven model, youth development focus, and sponsorship-driven economics.
• FK Ventspils: FK Ventspils is a historic Latvian top-flight club with prior Virsliga titles and UEFA experience, sharing Spartaks' positioning as a non-capital regional club reliant on sponsorships and gate receipts. Comparable in scale, league positioning, and youth-development orientation.
• Riga FC: Riga FC is the most prominent and resource-rich club in the OPTIBET Virslīga, making it the most direct comparable peer to FK Spartaks Jūrmala. Both clubs compete in the same Latvian top-flight league, sell tickets, merchandise, and sponsorships to a Latvian fan base, and target UEFA qualification, but Riga FC operates at a larger scale with a bigger stadium and squad.
• FK RFS: FK RFS is another OPTIBET Virslīga competitor and has been a frequent league champion and title rival to Spartaks (e.g., the 2016 title-clinching match was against FK RFS at Arkādija stadium). Operates the same business model — matchday, merchandise, sponsorship, UEFA prize money — in the same Latvian football market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fkspartaks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Spartaks Jūrmala