Flatwater

Nonprofit Cancer Mental Health Servicesflatwater.org

Flatwater Foundation is a 501c3 nonprofit, founded in 2010 and based in Austin, Texas, that provides free mental health therapy to individuals, couples, and families impacted by cancer in Central Texas. It connects qualifying families with licensed cancer-informed therapists and covers therapy costs through its Sunny Blount Family Fund.

Company typePrivate
Founded2010
HeadquartersAustin, Texas, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Flatwater does

Flatwater Foundation is a 501c3 nonprofit organization founded in 2010 and headquartered in Austin, Texas, that provides free mental health therapy to individuals, couples, and families impacted by cancer. Operating with 23 employees in Central Texas, the organization connects qualifying families with a curated network of licensed mental health therapists trained in cancer-informed care, covering the full cost of therapy for those who meet financial eligibility criteria through its Sunny Blount Family Fund. Its service portfolio includes individual, couples, and family psychotherapy, a specialized equine-assisted psychotherapy program, and the financial-assistance mechanism that funds care for underserved families.

The organization's business model is donation-driven: Flatwater relies on charitable contributions, fundraising events (Flatwater Fest, Dam That Cancer, Flatwater Runs, Flatwater Golfs, Flatwater Challenge, and Flatwater Excursion), and community partnerships to fund operations. Services are delivered at no cost to participants, and the organization supplements its in-house team with a network of collaborating therapists. Go-to-market is community-led, anchored by referral partnerships with major healthcare institutions including Texas Oncology, Ascension Dell Children's, and the Breast Cancer Resource Center, complemented by nonprofit collaborators such as Wonders & Worries. Since inception, Flatwater has delivered over 78,000 therapy sessions and placed more than 3,000 individuals and families with licensed therapists.

In 2024 the organization underwent a leadership transition, with Alyssa Cornett stepping into the Executive Director role following a deliberate strategic pause prompted by elevated demand. Two team members were elevated into full-time roles to reinforce daily operations. Operating geographies remain confined to Central Texas, and the technology footprint is light, consisting primarily of a website, content channels, and donor communications rather than a digital clinical platform. Flatwater holds a GuideStar Transparency Seal and is governed by a board of directors under standard nonprofit ownership structure.

Flatwater firmographics

Firmographics

Name: Flatwater
Legal name: Flatwater Foundation
Website: https://flatwater.org
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Short description: Flatwater Foundation is a 501c3 nonprofit, founded in 2010 and based in Austin, Texas, that provides free mental health therapy to individuals, couples, and families impacted by cancer in Central Texas. It connects qualifying families with licensed cancer-informed therapists and covers therapy costs through its Sunny Blount Family Fund.
Ownership category
akta.pro rank

Flatwater industry classification

Industry

Product category: Nonprofit Cancer Mental Health Services
NAICS: Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (624110)
SIC: Services-Social Services (8300), Services-Health Services (8000)
akta.pro industry: PRIMARYBPAGACAD
Mental Health & Crisis Support Services
Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits
SECONDARYHLAFACAA
Outpatient Mental Health Clinics & Counseling Centers
Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment
SECONDARYBPAGACAC
Community Health, Prevention & Health Education
Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits
SECONDARYBPAGADAK
Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits
Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

Mental health therapy
Cancer patient support
Nonprofit counseling services
Family therapy programs
Equine assisted therapy

Where Flatwater is headquartered

Location

Headquarters

HQ city: Austin, Texas
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Flatwater business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Donations and Fundraising: As a 501c3 nonprofit organization, Flatwater Foundation relies primarily on donations and fundraising to fund its operations and provide free mental health therapy services to qualifying families.

Pricing tiers

Model	Billing	Price
Other	Other	Free therapy services for financially qualifying families

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Flatwater product offering

Product offering

Core offering

Flatwater Foundation connects individuals, couples, and families impacted by cancer with licensed mental health therapists for in-person psychotherapy and equine-assisted psychotherapy services. For financially qualifying families, the organization fully covers the cost of therapy through its Sunny Blount Family Fund, removing economic barriers to mental health care during cancer treatment and recovery.

Product overview

Flatwater provides a unified mental health therapy service for individuals, couples, and families impacted by cancer. The organization operates three interconnected offerings: Psychotherapy (individual, couples, and family therapy sessions with licensed mental health therapists), Equine Assisted Psychotherapy (a specialized modality using horse interactions to facilitate emotional processing), and the Sunny Blount Family Fund (a financial assistance program that covers therapy costs for qualifying families). All services focus on supporting patients, survivors, caregivers, and loved ones through the emotional toll of cancer.

Differentiator

Problem solved

Functional benefit

Brands

Equine Assisted Psychotherapy: Specialized counseling involving horses for therapeutic purposes
Annual Report
Flatwater Events
Sunny Blount Family Fund

Products and services

Psychotherapy Individual, couples, and family mental health therapy sessions delivered by licensed mental health therapists for individuals impacted by cancer at any stage of their journey. Provided free of charge to qualifying families through the Sunny Blount Family Fund.
Equine Assisted Psychotherapy

Quantifiable outcome

78,000+ therapy sessions provided to those who otherwise could not afford care
+1 more outcomes

Companies that use Flatwater

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Flatwater technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Flatwater partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Ascension Dell Children'scoreStrategic or Co-development PartnerHealthcare partner providing mental health referrals and support for cancer patients and families in the Central Texas community.
BCRC (Breast Cancer Resource Center)coreStrategic or Co-development PartnerBreast cancer resource center partnering with Flatwater to provide mental health support services to breast cancer patients and survivors.
Texas OncologycoreStrategic or Co-development PartnerTexas Oncology healthcare providers refer cancer patients to Flatwater for mental health support and consider it a valuable community resource for those experiencing the emotional impact of cancer.
Wonders and WorriesminorStrategic or Co-development PartnerPartnership with Wonders & Worries, another nonprofit serving families of cancer patients. Flatwater provides integral mental health resources to help Wonders & Worries' families heal.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Flatwater competitors and assessment

Company assessment

Direct peers

The Ulman Foundation: Nonprofit supporting young adults affected by cancer through counseling, community, and education. Comparable as a cancer-focused mental health nonprofit with free services, but concentrates on the young-adult demographic.
Wonders & Worries: Austin-based nonprofit providing free professional support to children and families navigating a parent's serious illness, including cancer. A direct Central Texas peer already partnered with Flatwater, serving overlapping family and caregiver segments with comparable free-counseling model.
Cancer Support Community: International nonprofit delivering free counseling, support groups, and mental health programs to people impacted by cancer. Highly comparable mission and free-service model, with broader geographic footprint and a franchise/network affiliate structure Flatwater could potentially emulate.
Imerman Angels: Nonprofit providing free one-on-one peer mentor support to cancer patients, survivors, and caregivers. Comparable mission and free-service donor-funded model, but delivers peer support rather than licensed therapy.
Breast Cancer Resource Center (BCRC): Austin-based nonprofit providing support, education, and resources to those affected by breast cancer. An existing Flatwater partner serving overlapping patient segments in Central Texas with comparable community-based nonprofit structure.
CancerCare: National 501c3 providing free professional support services including counseling and support groups to anyone affected by cancer. Most directly comparable peer as a cancer-focused mental health nonprofit with similar service model and donor-funded structure, but at much larger national scale.

Emerging players

Twist Out Cancer: Smaller cancer-support nonprofit focused on psychosocial support through creative arts programming. Comparable cancer-mental-health intersection but narrower programmatic footprint than Flatwater.

Broad incumbents

Livestrong Foundation: Austin-headquartered cancer survivor organization providing navigation, emotional support, and survivorship resources at national scale. Comparable as a Texas-based cancer-focused nonprofit, but operates a much broader mission well beyond psychotherapy.
American Cancer Society: Largest US cancer nonprofit with nationwide programs including patient support and some mental health services. Comparable broad cancer mission, but Flatwater sits in a focused niche of dedicated licensed therapy that ACS addresses as one of many programs.

Regional players

Cancer Wellness Center: Regional nonprofit providing free psychosocial support, counseling, and wellness programs to cancer patients and families in the Chicago area. Closely comparable service model to Flatwater but operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Flatwater financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Flatwater leadership team

Management profile

Number of profiles

Profiles1 record

Flatwater funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Flatwater M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatwater

What does Flatwater do?

Is Flatwater a public or private company?

Flatwater is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Flatwater founded?

Flatwater was founded in 2010. It employs 11 to 50 people.

Where is Flatwater based?

Flatwater is headquartered in Austin, Texas, United States, in the North America region.

How does Flatwater make money?

One revenue line is on record: donations and Fundraising.

Who are Flatwater's main competitors?

Direct peers on record are The Ulman Foundation, Wonders & Worries, Cancer Support Community, Imerman Angels, Breast Cancer Resource Center (BCRC) and CancerCare. Twist Out Cancer is listed as an emerging player. Broad incumbents are Livestrong Foundation and American Cancer Society. Cancer Wellness Center is listed as a regional player.

Does Flatwater have an API?

No public API is recorded for Flatwater.

What industry is Flatwater in?

Flatwater's product category is Nonprofit Cancer Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8300.