Flecha
Flecha is a Peruvian endomarketing (internal marketing) agency serving enterprise and mid-market clients with five integrated service units covering organizational culture, climate and wellbeing, communication experiences, organizational development, and endomarketing events.
- Company typePrivate
- Founded2018
- HeadquartersSan Borja, Lima, Peru
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flecha does
Flecha is a Peruvian endomarketing (internal marketing) agency founded in 2018 and headquartered in San Borja, Lima. The company serves enterprise and mid-market clients in Peru through five integrated service units: Organizational Culture (Cultura Organizacional), Climate and Wellbeing (Clima y Bienestar), Communication Experiences (Experiencias de Comunicación), Organizational Development (Desarrollo Organizacional), and Endomarketing Events (Eventos de EndoMarketing). Flecha positions itself as the first endomarketing 360° agency in Peru and operates entirely within the domestic market.
The agency's core methodology is the "EndoMarketing 360°" approach, which combines organizational culture development, internal communication strategies, climate and wellbeing programs, and event experiences. It applies Design Thinking techniques and consumer psychology principles to produce personalized internal marketing initiatives. Beyond client services, Flecha runs a content marketing engine comprising a blog covering endomarketing topics and a free 90-minute educational webinar program called "Endomarketing Express," functioning as top-of-funnel demand generation. The portfolio is anchored by named enterprise accounts including Super Food Holding, Santander, Sodexo, Mi Banco, Farmacias Peruanas, Pluspetrol, LAP, Caja Arequipa, and Tottus.
Flecha operates a sales-led go-to-market with no publicly disclosed pricing. Engagements are scoped as custom enterprise projects quoted on a per-project basis and structured as multi-year contracts. Lead generation occurs through the "Conversemos" website contact form and is supported by organic content marketing on Instagram and LinkedIn. The company is privately held with approximately 30 employees, no disclosed funding rounds, no parent company, and no revenue disclosure in the available data.
Flecha firmographics
Firmographics- Name
- Flecha
- Legal name
- Flecha
- Website
- https://flecha.pe
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flecha is a Peruvian endomarketing (internal marketing) agency serving enterprise and mid-market clients with five integrated service units covering organizational culture, climate and wellbeing, communication experiences, organizational development, and endomarketing events.
- Ownership category
- akta.pro rank
Flecha industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Flecha is headquartered
LocationHeadquarters
- HQ city
- San Borja, Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Flecha business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Endomarketing Consulting Services: Professional services revenue from providing endomarketing strategy consulting, organizational culture development, climate and wellbeing programs, communication experiences, and event production services to enterprise and mid-market clients in Peru.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Flecha product offering
Product offeringCore offering
Flecha is a Peruvian endomarketing agency that delivers integrated internal marketing and organizational culture services to enterprise and mid-market clients. Its portfolio comprises five synergistic business units: Organizational Culture, Climate and Wellbeing, Communication Experiences, Organizational Development, and Endomarketing Events, supported by an "Endomarketing 360°" methodology that applies Design Thinking and consumer psychology to build employer brand, employee engagement, and internal communication programs.
Product overview
Flecha is a 360-degree Endomarketing agency based in Peru offering an integrated portfolio of five service units: Cultura Organizacional (Organizational Culture Development), Clima y Bienestar (Climate and Wellbeing), Experiencias de Comunicación (Communication Experiences), Desarrollo Organizacional (Organizational Development), and Eventos de EndoMarketing (EndoMarketing Events). These five units work synergistically to deliver a comprehensive endomarketing experience. The company also offers Endomarketing Express, a free educational webinar program, and maintains a blog with industry content. The portfolio is designed to help clients increase employee commitment, reduce turnover, and attract top talent through culturally-aligned strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultura Organizacional (Organizational Culture)
Quantifiable outcome
- Successful occupational health and safety culturization campaign achieving zero-accident workplace objectives for Super Food Holding
Companies that use Flecha
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Flecha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flecha partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Flecha competitors and assessment
Company assessmentDirect peers
- Young & Rubicam Peru: Y&R Peru is a WPP-affiliated creative agency offering integrated communications, brand strategy, and internal/external campaign work. Comparable to Flecha as a Peru-based full-service agency targeting mid-to-large enterprise clients across Peru.
- McCann Lima: McCann's Peru office is a mid-size creative/advertising agency serving enterprise clients across consumer, retail and B2B categories. It is comparable to Flecha because both operate as Peru-based creative agencies delivering integrated campaigns (including internal communications and employer brand) to large local and multinational clients.
- DDB Peru: DDB Peru is part of the Omnicom-owned DDB Worldwide network, offering creative advertising, brand building, and internal/external campaign execution. Comparable to Flecha as a Peru-headquartered creative agency competing for enterprise clients.
- BBDO Peru: BBDO Peru is part of the Omnicom network and provides creative advertising, content, and communications services to enterprise clients. It is comparable to Flecha because both compete for the same Peruvian enterprise marketing budgets with overlapping creative and communications capabilities.
- MullenLowe Peru: MullenLowe's Peru office (formerly MullenLowe SSP) is a similarly scaled creative agency offering full-service advertising and internal brand work. It competes with Flecha for Peruvian enterprise marketing budgets and overlapping service lines spanning creative campaign development and communications strategy.
- JWT Peru: JWT Peru (J. Walter Thompson) is a WPP-owned creative agency delivering advertising campaigns, brand strategy and corporate communications. It is comparable to Flecha as a Peru-based agency serving enterprise clients with multi-channel communications.
- Havas Peru: Havas Peru is part of Havas Creative Network, offering integrated advertising, brand content, and internal/external communications to enterprise clients across Peru. Similar to Flecha in scale, services, and target client mix.
- Grey Peru: Grey Peru is part of WPP's Grey network, providing integrated marketing, advertising, and communications services to enterprise clients. It is comparable to Flecha as a Peru-based full-service agency targeting similar mid-to-large accounts with multi-channel campaigns.
Broad incumbents
- Publicis Peru: Publicis Peru is a Publicis Groupe network agency offering integrated advertising, media, and communications at meaningful scale. Comparable to Flecha as a Peru-headquartered full-service agency serving enterprise clients, but operating with significantly greater resources, regional reach, and a wider solution portfolio.
- Ogilvy Peru: Ogilvy Peru, part of WPP, is a global-network incumbent offering the broadest portfolio (advertising, PR, consulting, experience). Comparable to Flecha in offering integrated brand and communications services to enterprise clients in Peru, but with substantially larger scale and global reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Flecha social profiles
Digital presenceFlecha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flecha leadership team
Management profileNumber of profiles
Flecha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flecha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flecha
What does Flecha do?
Flecha is a Peruvian endomarketing agency that delivers integrated internal marketing and organizational culture services to enterprise and mid-market clients. Its portfolio comprises five synergistic business units: Organizational Culture, Climate and Wellbeing, Communication Experiences, Organizational Development, and Endomarketing Events, supported by an "Endomarketing 360°" methodology that applies Design Thinking and consumer psychology to build employer brand, employee engagement, and internal communication programs.
Is Flecha a public or private company?
Flecha is a private company. It is classified as unknown and is currently operating.
When was Flecha founded?
Flecha was founded in 2018. It employs 11 to 50 people.
Where is Flecha based?
Flecha is headquartered in San Borja, Lima, Peru, in the Latin America region.
How does Flecha make money?
One revenue line is on record: endomarketing Consulting Services.
Who are Flecha's main competitors?
Direct peers on record are Young & Rubicam Peru, McCann Lima, DDB Peru, BBDO Peru, MullenLowe Peru, JWT Peru, Havas Peru and Grey Peru. Broad incumbents are Publicis Peru and Ogilvy Peru.
Does Flecha have an API?
No public API is recorded for Flecha.
What industry is Flecha in?
Flecha's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7311.