What Fleet Maintenance magazine does

Fleet Maintenance magazine is a B2B trade publication founded in 1997 and headquartered in Fort Atkinson, Wisconsin, serving commercial vehicle fleet and repair shop leadership across North America. The publication operates as a brand within Endeavor Business Media (EndeavorB2B), a diversified B2B media conglomerate that also owns the affiliated commercial vehicle titles Fleet Owner, Vehicle Service Pro, Ratchet and Wrench, and Modern Tire Dealer. Editorial coverage spans equipment, diagnostic and repair, tech tips, employees and training, safety and technology, and industry news, with the motto "All Maintenance, All Vehicle Classes, All Management, All the Time." The audience comprises fleet managers, fleet executives, repair shop owners, and service managers seeking news and best practices to maximize uptime, efficiency, and safety.

The publication runs a multi-channel content platform comprising a flagship website (fleetmaintenance.com), a print magazine distributed via subscription, email newsletters, sponsored webinars and whitepapers, videos, and the "The Fleet Lead" podcast. It also operates a Career Center job board and Media Galleries covering industry events. Underlying technology consists of a B2B digital media publishing stack with content management, newsletter delivery, webinar hosting, and video/podcast distribution capabilities, plus social media presence on Facebook, LinkedIn, and Twitter.

Revenue is generated through two primary streams: advertising and sponsorships from industry vendors including Dragonfly Energy (Battle Born), SiriusXM, Fullbay, Accuride, Petro-Canada Lubricants, Mohawk Lifts, Diesel Laptops, and Old World Industries; and recurring print and digital subscriptions for fleet professionals. The company employs approximately 10 people and has expanded editorial coverage into emerging topics including EPA 2027 emissions compliance, DEF systems, zero-emissions and electric vehicle fleet transition, automated manual transmission diagnostics, and technician workforce development via coverage of the Be Pro Be Proud trade education initiative.

Name

Fleet Maintenance magazine

Legal name

Fleet Maintenance magazine

Website

https://fleetmaintenance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleet Maintenance magazine is a B2B trade publication serving commercial vehicle fleet managers and repair shop leadership across North America. Founded in 1997 and operating within Endeavor Business Media, it delivers editorial content, webinars, podcasts, whitepapers, and print/digital subscriptions to maximize fleet uptime, efficiency, and safety.

Ownership category

akta.pro rank

Product category

Trade Publishing (Commercial Vehicle Maintenance)

akta.pro primary industry

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

akta.pro secondary industries

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB)

Keywords

• Commercial fleet maintenance
• Trade publication
• Fleet management news
• Vehicle repair operations
• B2B media publishing

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: The publication features sponsored content, whitepapers, videos, and webinars from sponsors including companies like Dragonfly Energy (Battle Born), SiriusXM, Fullbay, Accuride, Petro-Canada Lubricants, Mohawk Lifts, and Diesel Laptops. These sponsored content placements generate advertising revenue.
2. Subscriptions: The magazine offers print and digital subscriptions for commercial vehicle fleet professionals seeking news and best practices for maximizing uptime, efficiency, and safety.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fleet Maintenance magazine is a B2B trade publication that delivers news, technical guidance, best practices, and industry resources to commercial vehicle fleet and repair shop leadership. It publishes a flagship print and digital magazine and supplements it with email newsletters, sponsored webinars, whitepapers, videos, a podcast (The Fleet Lead), a career center, and media galleries covering equipment, diagnostic and repair, tech tips, employee training, safety technology, and industry news.

Product overview

Fleet Maintenance magazine operates as a content publication platform delivering news, technical guidance, and industry resources to commercial vehicle fleet and repair shop leadership. The core offering is the Fleet Maintenance Magazine (print and digital publication), supported by multiple content delivery modules including email newsletters, webinars, sponsored whitepapers, videos, podcasts (The Fleet Lead), a Career Center, and Media Galleries. The platform organizes content across sections covering Equipment, In the Bay, Diagnostic & Repair, Tech Tips, Employees & Training, Safety & Technology, Industry News, and Opinion.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Maintenance Magazine Print and digital flagship publication delivering comprehensive news and product information to commercial vehicle fleet and repair shop leadership to maximize uptime, efficiency, and safety.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Fleet OwnerminorOthersFleet Owner is an affiliated brand under EndeavorB2B Commercial Vehicle Group, sharing a parent company with Fleet Maintenance magazine.
• Vehicle Service ProminorOthersVehicle Service Pro is an affiliated brand under EndeavorB2B Commercial Vehicle Group, sharing a parent company with Fleet Maintenance magazine.
• Ratchet and WrenchminorOthersRatchet and Wrench is an affiliated brand under EndeavorB2B Commercial Vehicle Group, sharing a parent company with Fleet Maintenance magazine.
• Modern Tire DealerminorOthersModern Tire Dealer is an affiliated brand under EndeavorB2B Commercial Vehicle Group, sharing a parent company with Fleet Maintenance magazine.
• Be Pro Be ProudcoreGTM or Marketing PartnerBe Pro Be Proud is a trade education initiative that Fleet Maintenance magazine actively covers and supports through editorial content. The initiative promotes careers in the trades to address workforce development challenges in the commercial vehicle maintenance industry. Featured prominently on the homepage with mobile learning center expansions.
• EndeavorB2B Commercial Vehicle GroupcoreOthersParent organization for Fleet Maintenance and affiliated brands (Fleet Owner, Vehicle Service Pro, Ratchet and Wrench, Modern Tire Dealer). The EndeavorB2B network provides cross-promotional opportunities and shared audience reach within the commercial vehicle and fleet maintenance sectors.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Commercial Carrier Journal: Long-running trucking industry trade publication covering for-hire carriers, fleet operations, and equipment decisions. Comparable B2B media model with overlapping commercial-vehicle readers and supplier-side advertiser base.
• Modern Tire Dealer: Another EndeavorB2B sister publication, focused on tire dealers and tire/wheel management for commercial and passenger vehicles. Shares the same parent group, sponsored content and webinar programs, and overlaps on tire, wheel, and shop-equipment topics covered by Fleet Maintenance.
• Work Truck Magazine: Trade publication focused on vocational fleets, work trucks, and upfitting. Covers topics closely aligned with Fleet Maintenance's equipment, diagnostic, and procurement content while serving an overlapping fleet-manager audience.
• Heavy Duty Trucking: Long-standing Randall-Reilly trade publication covering commercial trucks, fleet maintenance, and trucking equipment. Directly competes for the same commercial vehicle fleet readership and supplier-side advertising spend, and is the most prominent independent competitor to Fleet Maintenance in the U.S.
• Automotive Fleet: Bobit Business Media publication serving commercial fleet managers across passenger and light-duty vehicles. Comparable B2B trade-media business model and audience (fleet leadership), with adjacent editorial focus on maintenance, safety, and equipment specification.
• Fleet Owner: Sister publication under EndeavorB2B's Commercial Vehicle Group covering commercial vehicle fleet operations, equipment, and management. Direct overlap in audience (fleet leaders) and advertiser base (suppliers to commercial fleets) makes it the closest comparable; the two titles are co-marketed as affiliated brands.
• Ratchet and Wrench: EndeavorB2B sister trade publication serving automotive repair shop owners and technicians. Comparable B2B trade-media model with advertising/subscription revenue and editorial focus on repair operations, technician training, and shop equipment—adjacent to but overlapping with Fleet Maintenance's repair-shop leadership segment.
• Vehicle Service Pro: Fellow EndeavorB2B commercial vehicle brand targeting fleet maintenance and service operations. Shares parent (EndeavorB2B Commercial Vehicle Group), advertiser network, and trade education programming, making it a directly comparable sister title in the same vertical.
• Trucking Information: Randall-Reilly-owned commercial vehicle publication covering fleet management, equipment, and operations. Directly comparable B2B trade-media model and audience overlap with Fleet Maintenance's fleet leadership segment.
• Equipment World: Randall-Reilly publication covering heavy equipment, trucks, and fleet operations in construction and commercial markets. Comparable B2B trade-media platform with overlapping advertiser categories (OEMs, lubricants, telematics) and fleet/maintenance editorial pillars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fleetmx
• Facebookfacebook.com/FleetMaintenanceMag
• LinkedInlinkedin.com/company/fm-mag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Maintenance magazine