Fleischhof Raabtal GmbH

What Fleischhof Raabtal GmbH does

Fleischhof Raabtal GmbH is an Austrian meat processing company founded in 1994 in Kirchberg an der Raab, Styria, by Johann Kaufmann, Franz Kahr, and Heribert Pratscher during Austria's EU accession. The company operates an integrated pork and beef slaughtering, cutting, packaging, deep-freezing, and logistics facility on an 8,000-14,000 m² site in Berndorf, processing approximately 4,000 tons of meat per month with a workforce of about 250 employees and annual turnover of 115 million EUR. The company produces the regional Steirisches Vulkanlandschwein pork brand alongside conventional pork and beef, with full traceability maintained via the SUS pork and BOS beef labeling systems, and operates an in-house quality laboratory for surface quality control, hygiene verification, and shelf-life determination.

The facility is differentiated by multiple third-party certifications, including AMA-Gütesiegel, IFS Food Standard Version 8 (achieved at the higher level), AMA-Biosiegel organic certification, BIO certification under agroVet (AT-BIO-301), and GMO-free production. Fleischhof Raabtal serves B2B food retailers, distributors, and food service operators across Austria, exports to EU neighboring regions, and — through one of very few Austrian slaughterhouse export licenses for China — supplies Chinese and other Southeast Asian markets. It also runs a direct-to-consumer factory outlet (Werksverkauf) on-site, Monday through Friday. Revenue is generated through wholesale meat distribution at negotiated B2B pricing and direct factory retail sales, with no publicly disclosed pricing model and no external funding rounds, subsidiaries, or M&A activity on record.

The business is owner-managed by the founding Kaufmann, Kahr, and Pratscher families, with Johann Kaufmann overseeing purchasing and production and Heribert Pratscher overseeing logistics. The company has incrementally expanded the Berndorf plant in four stages between 1999 and 2021, installed a grid-connected photovoltaic system co-financed by the European Regional Development Fund (EFRE), and built a new hall under a blackout-prevention program with 72-hour backup cooling capacity, signaling ongoing operational investment rather than transformative scaling.

Name

Fleischhof Raabtal GmbH

Legal name

Fleischhof Raabtal GmbH

Website

https://fleischhof-raabtal.at

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleischhof Raabtal GmbH is an Austrian integrated meat processor in Styria that slaughters, cuts, packages, and distributes pork and beef to B2B food retailers, EU export markets, and licensed export destinations including China and Southeast Asia.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Pork Processing & Packing (AFAKALAB)

akta.pro secondary industries

Hog Slaughtering (Harvest & Evisceration) (AFANABAA), Pork Fabrication & Primals Cutting (Carcass Breakdown) (AFANABAB), Case-Ready Pork Packaging (MAP, Tray-Pack, Vacuum Skin) (AFANABAC)

Keywords

• Meat processing
• Pork slaughtering
• Beef production
• Meat packaging
• Cold chain logistics

Headquarters

HQ city

Kirchberg/Raab

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Meat Products Wholesale: Wholesale distribution of pork and beef products to food retailers, restaurants, and food service businesses across domestic Austria, EU export markets, and international markets including China and Southeast Asia.
2. Factory Retail Sale: Direct-to-consumer retail sales through on-site factory outlet (Werksverkauf) with opening hours Monday-Friday 07:30-12:00 and 13:00-16:30.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fleischhof Raabtal GmbH is an Austrian meat processing company that operates an integrated production chain from slaughtering, cutting, packaging, and deep-freezing to distribution of pork and beef products at a 14,000 m² facility in Kirchberg/Raab. The company specializes in the Steirisches Vulkanlandschwein regional pork brand, supplies wholesale meat products to food retailers and food service across Austria, the EU, China, and Southeast Asia, and operates an on-site factory outlet for direct consumer sales.

Product overview

Fleischhof Raabtal GmbH operates as a meat processing company offering an integrated production chain from slaughtering to distribution. The core product portfolio centers on pork (Vulkanlandschwein brand) and beef, supported by services including slaughtering, cutting, packaging, deep-freezing, and logistics. All production occurs in-house across their 8,000-14,000 m² facility in Berndorf, Kirchberg/Raab, Austria, with full traceability maintained through SUS (pork) and BOS (beef) labeling systems. The company also operates a factory outlet (Werksverkauf) for retail sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Vulkanlandschwein (Styrian Vulkanland Pork) A regional pork brand from the Styrian Vulkanland raised by local farmers in the Raabtal area, emphasizing regional origin, species-appropriate animal handling, and landscape conservation. Sold to B2B wholesale buyers and through the on-site factory outlet.
• Schweinefleisch (Pork Products) Wholesale pork products including fattening pigs and breeding stock, processed and distributed regionally in Austria and via export to EU and international markets under SUS traceability.
• Rindfleisch (Beef Products) Beef products including slaughtering, cutting, and distribution, fully tracked via the BOS beef labeling system for traceability. Sold to domestic and export wholesale customers.
• Werksverkauf (Factory Retail Outlet) Direct-to-consumer retail sales of pork and beef products at the on-site factory outlet in Berndorf, Kirchberg/Raab, providing local consumers with access to fresh, regionally-produced meat with full traceability.

Quantifiable outcome

• Complete traceability from animal acceptance to packaging and shipping
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• European Fund for Regional Development (EFRE)minorOthersCo-financing received for installation of grid-connected PV (photovoltaic) solar panels on the production facility roof. Supports company's sustainability and renewable energy initiatives.
• Bund, Länder und Europäische UnionminorOthersFinancial support for rural development and agricultural operations from Austrian federal government, state governments, and EU.

Scale indicators6 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Westfleisch: Westfleisch is a German farmer-owned meat cooperative running integrated pork and beef slaughtering, cutting, and packaging operations. It is a close direct comparable to Fleischhof Raabtal on cooperative-style sourcing, B2B customer base, and EU-wide wholesale distribution.
• Tönnies: Tönnies is one of Europe's largest pork slaughtering and processing companies, headquartered in Germany. It is the most direct comparable to Fleischhof Raabtal in terms of product (pork), integrated slaughtering/cutting/packaging, and B2B wholesale customer model, though at significantly larger scale.
• Wiesbauer: Wiesbauer is an Austrian meat producer with a portfolio of premium sausages, ham, and further-processed pork products. It overlaps with Fleischhof Raabtal in Austrian pork processing and B2B retail supply, while being more focused on further-processed/specialty items.
• Müller Fleisch: Müller Fleisch is a German meat processor with slaughtering, cutting, and further-processing operations serving German and EU retail/foodservice customers. It is a direct comparable to Fleischhof Raabtal on integrated pork and beef processing and mid-market scale.
• Handl Tyrol: Handl Tyrol is an Austrian meat processor specializing in regional Tyrolean pork and beef specialties with strong branded retail presence. It is highly comparable to Fleischhof Raabtal on Austrian regional meat branding, B2B retail supply, and premium positioning.

Emerging players

• Ponnath Die Meistermetzger: Ponnath is a German specialty meat processor focused on premium sausages, ham, and further-processed pork products for retail and foodservice. It is comparable to Fleischhof Raabtal in pork processing, B2B food distribution, and EU export reach, but is concentrated in higher-value-added further processing rather than primary slaughtering.

Broad incumbents

• Vion Food Group: Vion is a Netherlands-based international meat processor producing pork and beef for retail, foodservice, and export. It overlaps with Fleischhof Raabtal in integrated slaughter-to-pack operations and EU/global distribution, but at substantially larger scale across multiple countries.
• Danish Crown: Danish Crown is a leading European farmer-owned meat cooperative with global pork and beef operations across slaughtering, processing, and retail-ready packaging. It is a broad incumbent comparable to Fleischhof Raabtal on integrated pork processing and export reach, but operates at much larger scale and across more geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSFZIHcs6lwKLp97RHLYrGA
• Facebookfacebook.com/Fleischhof
• Instagraminstagram.com/vulkanlandschwein
• LinkedInlinkedin.com/company/fleischhof-raabtal-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleischhof Raabtal GmbH