Fletcher Oil

What Fletcher Oil does

Fletcher Oil Co. Inc. is a privately held regional fuel distributor and retailer headquartered in Douglas, Georgia. The company operates a multi-location physical footprint across southwest Georgia, including retail fuel centers in Douglas and Fitzgerald, a bulk fuel plant in Carrollton, and a sales office in Columbus. Its core product offering consists of four fuel SKUs — E10 Regular Unleaded ($3.919 per gallon), 90 Rec. Unleaded ($5.099 per gallon), On-Road Diesel ($5.099 per gallon), and Off-Road Diesel ($5.099 per gallon) — supplemented by oil and lubricant sales and bulk fuel/lubricant distribution for commercial accounts.

The company's technology footprint is minimal: it operates a WordPress-based informational website with basic login functionality and lists no proprietary software, APIs, integrations, or digital products. Customer-facing functionality beyond the physical pumps is limited to a proprietary card payment system, ACH draft handling, and manual fuel-quote requests managed by named staff. There is no mobile application, no disclosed digital channel, and no indication of any automation or data-driven pricing or logistics system. Core operations are people-driven across approximately 11 employees, with role-specialized personnel handling accounts receivable, accounts payable, fuel quotes, proprietary card administration, lubricant sales, and bulk plant management.

Revenue is generated through two horizontal customer segments: general public / individual consumers purchasing fuel at company-operated retail fuel centers, and commercial / business customers purchasing bulk fuel and lubricants via the Carrollton plant and Columbus sales office. Pricing is unit-based, pay-as-you-go at the pump, and time-of-publication variable for posted retail prices. The company does not disclose revenue, has no external funding, no parent company, and operates as an independent private business with no SEC filings or public-market presence.

Name

Fletcher Oil

Legal name

Fletcher Oil Co. Inc.

Website

https://fletcheroil.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fletcher Oil Co. Inc. is a privately held regional fuel distributor in southwest Georgia operating retail fuel centers in Douglas and Fitzgerald and a bulk fuel plant in Carrollton, serving individual consumers and commercial fleet customers with gasoline, diesel, and lubricants.

Ownership category

akta.pro rank

Product category

Retail fuel distribution and bulk petroleum products

NAICS

Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Retail fuel distribution
• Petroleum fuel products
• Bulk fuel plant
• Diesel and gasoline sales
• Commercial fleet fueling

Headquarters

HQ city

Douglas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Products: Sale of petroleum fuel products including E10 Regular Unleaded, Rec. Unleaded, On-Road Diesel, and Off-Road Diesel to customers at company-operated fuel centers.

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Fletcher Oil Co. Inc. sells petroleum fuel products — E10 Regular Unleaded, 90 Rec. Unleaded, On-Road Diesel, and Off-Road Diesel — at company-operated fuel centers in Douglas and Fitzgerald, GA. It also operates a bulk fuel plant in Carrollton, GA supplying wholesale fuel and lubricants to commercial accounts, supports oil and lubricant sales at the Douglas corporate office, and provides proprietary card and quote-based account services.

Product overview

Fletcher Oil Co. Inc. operates as a regional fuel retailer and distributor with a platform of fuel products and services. The core offering consists of fuel center retail operations at Douglas and Fitzgerald locations selling E10 Regular Unleaded, 90 Rec. Unleaded, On-Road Diesel, and Off-Road Diesel. Supporting services include Oil and Lubricant Sales and Bulk Fuel Plant operations in Carrollton for commercial and wholesale distribution. The company also provides fuel quotes and proprietary card services for account customers.

Differentiator

Problem solved

Functional benefit

Products and services

• E10 Regular Unleaded Standard E10 gasoline blend sold at the Douglas and Fitzgerald, GA fuel centers at $3.919 per gallon, intended for personal vehicles.
• 90 Rec. Unleaded Recreational-grade unleaded gasoline sold at $5.099 per gallon for off-road and recreational vehicle use.
• On-Road Diesel Diesel fuel sold at $5.099 per gallon at Douglas and Fitzgerald fuel centers for on-road vehicles and commercial transportation.
• Off-Road Diesel Diesel fuel sold at $5.099 per gallon for off-road equipment, agricultural machinery, and industrial applications.
• Bulk Fuel Plant Operations Bulk fuel storage and distribution operated at the Carrollton, GA location, providing wholesale fuel and lubricant supply to commercial customers.
• Oil and Lubricant Sales Automotive and industrial oils and lubricants sold at the Douglas, GA corporate office, managed by Nina Rowe, supplementing the company's fuel product offering.
• Proprietary Card Services In-house proprietary card account program enabling account customers to purchase fuel at Fletcher Oil fuel centers, with card information managed by Maureen Willson.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Emerging players

• Wawa: Mid-Atlantic convenience and fuel chain actively expanding into Florida and the Southeast. Threatens to enter Georgia with superior digital loyalty and foodservice, directly pressuring Fletcher Oil's retail fuel economics.

Broad incumbents

• RaceTrac: Atlanta-based large regional fuel and convenience chain operating across the Southeast. Comparable product mix (gasoline, diesel, foodservice) and similar geographic footprint, but materially larger scale and brand.
• Pilot Flying J: Large U.S. travel center and truck stop operator with significant diesel and fleet fueling business. Comparable to Fletcher Oil's commercial/fleet fueling and on-road diesel offering, but at national scale.
• Circle K: Couche-Tard's global convenience and fuel retail banner with thousands of locations across the U.S. Directly comparable product offering (gasoline, diesel, in-store) and a competitive threat to regional independents like Fletcher Oil.

Direct peers

• Mansfield Oil: Bulk fuel distributor serving commercial and retail customers across multiple U.S. regions. Comparable to Fletcher Oil's Carrollton and Columbus bulk fuel plant operations and wholesale-to-retail distribution model.
• Enmarket: Savannah-headquartered regional fuel and convenience retailer with stations across Georgia and the Southeast. Comparable to Fletcher Oil in retail fuel focus, with a stronger brand and broader store footprint.
• Parker Oil Company: Small privately held regional fuel and lubricant distributor in the Carolinas. Closest scale and model comparable to Fletcher Oil — multi-site retail fuel plus bulk and lubricant distribution to commercial customers.
• Parker's Kitchen: Georgia-based regional fuel and convenience chain operating company-owned fuel centers and proprietary Kitchen-branded foodservice. Closest direct competitor to Fletcher Oil's retail fuel center model in the same home state, with overlapping footprint in southeast Georgia.

Regional players

• MFA Oil: Missouri-based farmer-owned cooperative distributing fuel, lubricants, and propane across the Midwest and South. Comparable mid-size regional fuel/lubricant distributor with similar bulk plant and commercial account model.
• Lyles Oil Company: Small privately held fuel and lubricant distributor operating in the U.S. South. Comparable to Fletcher Oil in size, geographic scope, and product mix (gasoline, diesel, lubricants delivered to commercial accounts).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fletcher-oil

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fletcher Oil