Flexyfit Academy

What Flexyfit Academy does

Flexyfit Academy (legal entity: FlexyFit Plus GmbH) is a privately held Austrian professional-training institution founded in 2007 and headquartered in Vienna, with a German branch office in Munich. The company delivers certification programs across four vertically segmented academies — Sport (fitness trainer B-License, A-License/Diploma, personal trainer, functional strength master trainer), Massage (classic massage, trigger point, fascia), Beauty (visagist, lash stylist basic and expert), and EDP (Office, JavaScript, PHP, MySQL, content management). Courses are offered through three delivery modalities — online distance learning, in-person classroom, and One2One individual mentoring — under a hybrid model in which students can upgrade between modalities and content is identical across formats.

The proprietary Online Campus platform underpins the learning experience: it provides a personal Academy Account with lifetime access to video lessons, scripts, task uploads, online multiple-choice theory exams, and practical/oral exam scheduling, with content available 24/7. The company is differentiated structurally by an unusually dense stack of institutional accreditations — TÜV EN ISO 9001, TÜV ÖNORM D1501, ZFU Seal of Quality, Ö-Cert, AZAV, and Trusted Shops — plus a Carbon Neutral certification, which collectively qualify the academy for Austrian AMS funding and German state-approved distance learning. Customer support is delivered via hotline, email, WhatsApp Business, Userlike live chat, and a 24-hour response SLA; ancillary services include the Sportkarriere job placement platform for graduates and a free demo/trial access as the primary lead-generation mechanism.

Flexyfit operates a direct-to-consumer B2C model with no third-party resellers, monetizing primarily through one-time course tuition (€792–€1,752 per course, with 20–30% promotional discounts), installation payment plans of 5–15 months at zero interest (€600 minimum down payment), education vouchers (€250–€1,200 face value, 48-month validity), supplementary workshops, and per-attempt exam retake fees. Customer acquisition is built on a multi-channel owned stack — blog content marketing (57+ articles), organic social (Facebook 35,000+ likes, Instagram, YouTube, Blogger), paid search (Google Ads, Microsoft Advertising), Facebook remarketing, email/WhatsApp newsletters, and local SEO for the Vienna and Munich locations. The company has accumulated 42,035+ graduates across 20 countries since 2007, with a 4.9/5.0 Trusted Shops rating and 4.88/5.0 Google rating across 581 reviews, and serves a customer base predominantly composed of individual adult learners pursuing career changes, hobbyists, working professionals seeking side income, and beauty/IT aspirants. The company is 21-employee, founder/management-owned (Andreas Fuchs, Managing Director; Melanie Brandstätter, Academy Management), bootstrapped with no disclosed investors, parent company, subsidiaries, or material M&A activity.

Name

Flexyfit Academy

Legal name

FlexyFit Plus GmbH

Website

https://flexyfitacademy.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexyfit Academy (FlexyFit Plus GmbH) is a Vienna-headquartered, privately held professional-training institution founded in 2007 that delivers certified fitness, massage, beauty, and IT courses through online, classroom, and One2One modalities to individual adult learners across DACH and 20 countries.

Ownership category

akta.pro rank

Product category

Vocational Education and Professional Certification

NAICS

Technical and Trade Schools (6115), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSALANAJ

Massage Therapy Schools & Certification Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Professional certification training
• Fitness trainer education
• Distance learning courses
• Vocational education programs
• Online learning platform

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Tuition and Enrollment Fees: Primary revenue from course enrollment fees. Students pay upfront for courses with options for installment plans (6-15 monthly payments depending on course price). Pricing varies by course level (B-License starting at €792, A-License/Diploma courses at €1,432-€1,752). Revenue is recognized upon enrollment with installment plans spreading payments over 6-15 months.
2. Course Upgrades and Add-ons: Revenue from upgrading courses (e.g., adding practical sessions, classroom units, or additional courses). Students can upgrade from distance learning to face-to-face or individual tuition, and individual module blocks can be booked separately.
3. Workshop and Seminar Fees: Revenue from supplementary workshops and special training programs. Workshops like altitude training are available as bonus modules or standalone offerings.
4. Education Gutscheine (Vouchers): Sale of education vouchers/gift certificates (WM-Aktion campaign offering €60-€990 discounts on courses). Vouchers are valid for 48 months from issuance and can be applied to any training.
5. Exam Attempt Fees: Additional fees for extra exam attempts beyond the included attempts. After two failed attempts, additional fees are required for additional attempts (maximum 5 attempts per subject, 5th attempt as oral exam with examiner).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Flexyfit Academy is a private vocational education institution offering professional certification courses in sports/fitness, massage, beauty, and IT through four academies (Sport, Massage, Beauty, EDP). The company delivers training via three modalities (online distance learning, classroom, and One2One mentoring) using a proprietary Online Campus platform with lifetime access. Key products include Fitness Trainer B-License and A-License certifications, Personal Trainer, Functional Strength Master Trainer, Massage therapy certifications, and Lash Stylist programs, with prices ranging from €792 to €1,752.

Product overview

Flexyfit Academy is a training and further education institution offering certification programs across four academies: Sport, Massage, Beauty, and EDP (IT). The company provides three learning modalities—Online Courses (distance learning), Classroom Courses (in-person), and One2One (individual instruction)—delivered through its proprietary Online Campus platform. The Sport Academy includes fitness trainer certifications (B-License, A-License/Diploma), personal trainer training, functional strength master trainer, and specialized programs. The Massage Academy offers massage therapy certifications, while the Beauty Academy provides visagist and lash styling courses. The EDP Academy covers IT skills including Office applications, programming, and digital tools. All students receive an Academy Account with lifetime access to materials. The company operates training centers in Austria (Vienna headquarters) and Germany (Munich branch), with graduates from 20 countries since 2007.

Differentiator

Problem solved

Functional benefit

Brands

• Flexyfit Sport: Fitness training, personal trainer, and sports certification programs including A, B, and C licenses.
• Flexyfit Massage
• Flexyfit Beauty
• Flexyfit EDP
• Flexyfit Academy Account
• Sportkarriere Platform

Products and services

• Fitness Trainer B-License Entry-level fitness trainer certification covering anatomy, physiology, training theory, and strength training with equipment. Online course priced at €792; full package with practical sessions and classroom units at €990. Available in DE, EN, IT, PL, SK.
• Fitness Trainer A-License / Diploma Advanced fitness trainer certification building on B-License, focused on comprehensive fitness and health expertise. Priced at €1,432 (was €1,790).
• Health & Fitness Personal Trainer A-License Comprehensive personal training certification covering One2One training methods, Certified Fitness Trainer, B-License, and Basic Module Sports Competence. Priced at €1,752 (was €2,190).
• Certified Functional Strength Master Trainer Expert-level certification in functional training, athletics, and modern training concepts. Includes Sports Competence Module and Functional Trainer Diploma/A-License certification. Priced at €1,463 (was €2,090).
• Flexyfit Sport Academy Online and classroom-based fitness and sports trainer certification courses covering personal training, group fitness, swimming instructor training, and specialized disciplines.
• Flexyfit Massage Academy Massage therapy training programs teaching classic massage, trigger point techniques, and fascia treatments.
• Flexyfit Beauty Academy Professional beauty and makeup artistry courses covering makeup techniques, visagist training, and lash styling.
• Lash Stylist Basic Entry-level lash extension training covering fundamental techniques for new lash stylists.
• Lash Stylist Expert Advanced lash extension training focusing on volume techniques for experienced stylists.
• Flexyfit EDP Academy IT and digital skills training covering Office applications, content management systems, social media tools, and programming languages (JavaScript, PHP, MySQL).
• Workshop Program Supplementary workshops and special training programs including altitude training, NADA Austria ear acupuncture, and other specialized topics available as bonus modules or standalone offerings.
• Online Campus Platform Proprietary digital learning platform providing lifetime access to course materials, video lessons, online exams, task uploads, and comprehensive learning materials available 24/7.
• Education Vouchers (WM-Aktion) Education vouchers/gift certificates offering €60-€830 discounts on courses. Available in Starter (€190 for €250 value), Champion (€490 for €600 value), and Weltmeister (€990 for €1,200 value) tiers. Valid for 48 months from issuance and applicable to any training.
• Sportkarriere Job Placement Platform Job placement platform posting employment opportunities for graduates in the fitness sector.

Quantifiable outcome

• 42,035+ satisfied graduates from 20 countries
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IST-Studieninstitut: IST-Studieninstitut is a German distance-learning and vocational institute offering fitness, health, and wellness trainer certifications with online and in-person formats. Comparable to Flexyfit's blended Online Campus model and focus on employed adult learners seeking career change.
• Akademie für Sport und Gesundheit: Akademie für Sport und Gesundheit offers fitness trainer B- and A-license, personal trainer, and nutrition certifications in Germany. Closely mirrors Flexyfit's course catalog and target learner profile with similar online + classroom delivery.
• Feel Fit Academy: Feel Fit Academy is a German-speaking online provider of fitness and personal trainer certifications, including B-License and A-License tracks. Directly competes with Flexyfit's online Sport Academy, especially in the DACH distance-learning segment.
• BSA-Akademie: BSA-Akademie is one of Germany's largest privately-run academies for fitness, health, and management training, offering certified instructor and personal trainer courses. Directly comparable to Flexyfit's Sport and Massage academies in target learner, course delivery, and DACH geography.
• Deutsche Sportakademie: Deutsche Sportakademie provides online and in-person fitness, personal trainer, and group fitness certifications in Germany. Comparable in core product (personal trainer and group fitness certifications) and DACH target market to Flexyfit Academy.
• DoFit Academy: DoFit Academy provides online fitness trainer and personal trainer qualifications in German-speaking markets. Highly comparable offering to Flexyfit's online Sport Academy with focus on distance learning for career changers.

Broad incumbents

• Coursera: Coursera is a global online education platform offering accredited courses from universities and companies, including fitness, health, and IT verticals. Comparable broad category competition, but operates at vastly larger scale and with university partnerships rather than vocational certification.
• Udemy: Udemy is a global online learning marketplace offering consumer and professional courses across fitness, beauty, and IT. Comparable as an alternative channel for self-directed learners, although Udemy lacks region-specific recognized certifications that Flexyfit leverages.

Regional players

• Sport1 (Sportkarriere): Sport1 is a major German-language sports media platform with career-related content in the fitness industry. Comparable to Flexyfit's Sportkarriere job placement brand from a job-marketplace perspective for fitness professionals in DACH.

Emerging players

• Online-Personal-Trainer-Ausbildung: A specialized online provider of personal trainer certifications competing primarily in the digital-only segment. Comparable on product breadth (PT certification) but narrower than Flexyfit's full academy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5qtxOCWZNagekZn-etImqg
• Facebookfacebook.com/flexyfitacademy
• Instagraminstagram.com/flexyfitacademy
• LinkedInlinkedin.com/company/flexyfitacademy

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexyfit Academy