Flicka Gymnastics Club

What Flicka Gymnastics Club does

Flicka Gymnastics Club is a non-profit community gymnastics society founded in 1962 by 1960 Olympian Louise Hemingway and headquartered in North Vancouver, British Columbia. The organization delivers recreational and competitive gymnastics instruction across pre-school, school-aged, teen, and adult segments, along with specialized offerings including an XCEL competitive track, pre-competitive and athlete-pathway programming, autism-friendly classes, open gym sessions, seasonal camps, and facility rentals.

The underlying service is delivered through in-person coaching at a physical facility equipped with Olympic-standard gymnastics apparatus, currently transitioning to the historic Mickey McDougall Sports Centre at 240 East 23rd Street. Supporting technology infrastructure is modest and operational in nature: a Wix-hosted public website (www.flickagymclub.com), Uplifter for online registration and membership management (flickagymasticsclub.uplifterinc.com), RaffleNexus for lottery ticket sales under BC Gaming License #159221, BC Amateur Sport Fund for tax-receiptable donations, and 32auctions plus FlipGive for auction and community fundraising. No mobile application, public API, or AI/ML capabilities are disclosed.

The business model combines program registration fees (recurring subscription-style) with a diversified fundraising stack that includes a monthly 50/50 lottery draw, silent auction, bottle drive, facility rentals, and an active 2025/2026 Capital Campaign supporting the move to Mickey McDougall Sports Centre. The club serves 2,000+ participants annually and operates with 21 employees, producing multiple Olympians and NCAA scholarship recipients over its 60+ year history.

Name

Flicka Gymnastics Club

Legal name

Flicka Gymnastics Club

Website

https://flickagymclub.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Flicka Gymnastics Club is a North Vancouver non-profit founded in 1962 by Olympian Louise Hemingway that delivers recreational and competitive gymnastics instruction to over 2,000 annual participants of all ages, including specialized autism-friendly classes and a competitive pathway producing Olympians and NCAA scholarship athletes.

Ownership category

akta.pro rank

Product category

Gymnastics Instruction Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Recreational gymnastics classes
• Competitive gymnastics training
• Gymnastics club programs
• Youth sports instruction
• Gymnastics facility rentals

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Program Registration Fees: Recurring fees from recreational classes, competitive programs, camps, and open gym sessions for participants of all ages and skill levels
2. 50/50 Lottery Draw: Monthly 50/50 lottery draws with BC Gaming License #159221, selling tickets in bundles (10 for $5, 20 for $10, 50 for $20). Proceeds support club programs and facilities.
3. Donations and Capital Campaign: Capital fundraising campaign 2025/2026 for move to Mickey McDougall Sports Centre, including BC Amateur Sport Fund donations (tax-receiptable for $20+), naming rights, and general fundraising initiatives
4. Facility Rentals: Rental income from making gym facilities available to other groups and organizations when not in use for regular programming

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flicka Gymnastics Club is a North Vancouver non-profit gymnastics organization delivering recreational and competitive gymnastics instruction for participants from pre-school age through adults. Core paid offerings include age-segmented recreational classes (Pre-School, School Aged, Teen & Adult), the XCEL competitive track, a full Competitive Program with placement and athlete pathways, Autism-Friendly classes, Open Gym sessions, seasonal Camps, and Facility Rental. The club also operates multiple community-fundraising products (50/50 lottery draw, bottle drive, silent auction, capital campaign, and BC Amateur Sport Fund donations) to subsidize program accessibility.

Product overview

Flicka Gymnastics Club is a North Vancouver community gymnastics organization offering a comprehensive suite of programs unified under its core recreational and competitive gymnastics instruction. The portfolio spans age-targeted recreational classes (Pre-School, School Aged, Teen & Adult), the XCEL competitive track, and a full Competitive Program including pre-competitive and athlete pathway layers. Ancillary offerings include Open Gym access, facility rentals, autism-friendly classes, and seasonal camps. The club also operates multiple fundraising products — including a monthly 50/50 draw, bottle drive, silent auction, and a 2025/2026 capital campaign for its new Mickey McDougall Sports Centre location — alongside a BC Amateur Sport Fund donation mechanism for tax-receiptable giving. All registration and membership management is handled via the Uplifter platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Programs Age-segmented recreational gymnastics instruction (Pre-School, School Aged, Teen & Adult), Open Gym sessions, and seasonal Camps including Pro-D Day Camps. Programs serve all skill levels in a supportive, non-competitive environment and are designed for participants across the full age range.
• XCEL Program Alternative competitive gymnastics program offering athletes a broader, more flexible competition format than the traditional Junior Olympic (JO) track, including XCEL FAQ resources for prospective and current families.
• Competitive Gymnastics Program Structured competitive gymnastics track comprising assessment-based Placement in Program, Athlete Pathways progression roadmap, and a Pre-Competitive Program. Designed for athletes pursuing gymnastics at regional, provincial, national, and Olympic levels, including NCAA scholarship pathway.
• Open Gym Supervised open gym sessions allowing gymnasts to practice freely outside of regular classes, with a separate Adult Open Gym offering. Pre-registration is required via the Uplifter platform.
• Facility Rental Rental of the club's gymnastics facility and equipment to external groups or individuals for private training, events, or community use.
• Autism-Friendly Gymnastics Class Specialized sensory-friendly gymnastics class designed to accommodate autistic children in a supportive, adapted environment.
• 50/50 Draw Fundraiser Monthly 50/50 lottery draw fundraiser sanctioned under BC Gaming License #159221, with proceeds supporting club programs, facilities, scholarships, and community initiatives. Ticket bundles available at 10 for $5, 20 for $10, or 50 for $20; 43,600 tickets per draw.
• Capital Campaign 2025/2026 Major fundraising initiative to support Flicka's relocation to the historic Mickey McDougall Sports Centre, funding facility upgrades and equipment, with donor wall recognition and naming rights on equipment, training areas, or programs.
• BC Amateur Sport Fund Donations Tax-receiptable donation program in partnership with the registered Canadian Amateur Athletic Association (RCAAA). Qualifying donations of $20 or greater receive an official tax receipt, with proceeds funding technology improvements, website development, facility lease, and staff wages.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BC Amateur Sport FundcoreStrategic or Co-development PartnerRegistered Canadian Amateur Athletic Association (RCAAA) partnership enabling tax-deductible donations for the club's development projects including technological improvements, website development, facility lease expenses, and staff wages. Issues official tax receipts for donations of $20 or greater.
• A4K (Actively Keeping Kids in Sports)minorStrategic or Co-development PartnerFinancial assistance program referral partner helping make gymnastics accessible to families who cannot afford program fees.
• Jumpstart (Canadian Tire)minorStrategic or Co-development PartnerNational child sport funding program partner providing financial assistance for individual children to participate in gymnastics.
• Kidsport CanadaminorStrategic or Co-development PartnerNational sport funding organization partner helping cover registration fees for children from families facing financial barriers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• KidSport Canada: National charity that funds sport registration fees for children in financial need. Flicka is a referral partner, so KidSport functions as a key ecosystem enabler for accessibility.
• Canadian Tire Jumpstart Charities: National funding program providing individual child grants for sport participation. Functions as both a financial assistance partner and demand-side funder for Flicka's youth programming.
• Gymnastics BC: Provincial governing body for gymnastics in British Columbia. Not a direct competitor but sets competitive standards, certifies coaches, and sanctions competitions that Flicka participates in.

Direct peers

• Surrey Gymnastics Society: Community-focused non-profit gymnastics society in Surrey, BC. Similar participant scale, recreational-to-competitive programming, and fundraising-driven operating model.
• Tag Gymnastics: Vancouver-area gymnastics club with recreational and competitive streams. Comparable size, structure, and BC community positioning; competes for North Shore and Metro Vancouver families.
• Richmond Gymnastics Association: Non-profit gymnastics club in Richmond, BC offering recreational and competitive programs. Closely comparable societal structure, programming breadth, and Lower Mainland geography.
• Omega Gymnastics: Long-running Lower Mainland gymnastics club offering recreational and competitive programs. Direct competitor for participants and coaching talent in the same metro region as Flicka.
• Flip City Gymnastics: Western Canadian gymnastics club with recreational and competitive streams. Comparable facility model and athlete development pathway from grassroots to competitive.
• Langley Gymnastics Foundation: Non-profit gymnastics foundation in Langley, BC serving 1,000+ participants annually. Similar community-based structure, programming scope, and youth development focus.
• Top Hat Gymnastics: BC-based gymnastics club offering competitive and recreational programs. Comparable competitive athlete pipeline and coaching pedigree in the same provincial market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/flickagymclub
• YouTubeyoutube.com/channel/flickagymclub
• Facebookfacebook.com/flickagymclub
• Instagraminstagram.com/flickagymclub
• LinkedInlinkedin.com/company/flicka-gymnastics-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flicka Gymnastics Club