Flint Repertory Theatre

What Flint Repertory Theatre does

Flint Repertory Theatre is a professional regional theatre organization based in Flint, Michigan, operating as a program under the Flint Institute of Music (FIM). The company produces and presents live theatrical productions at the Elgood Theatre within the FIM complex, with programming spanning classic plays, contemporary musicals, new works, and themed cabaret performances. Its 2026-27 season includes August Wilson's Ma Rainey's Black Bottom, Rent, Witch, the New Works Festival, Finn, the Ghost Light Cabaret Series, and the community touring production Metamorphoses.

The core product is live theatrical performance, with no proprietary technology stack disclosed. The company operates on a direct-to-consumer model: tickets are sold through the FIM Ticket Center both online and at the physical box office, with pricing varying by production and performance date. Audience development is supported by the FIM Ticket Center Tuesday email loyalty program and organic social channels on Facebook, Instagram, and YouTube.

Revenue mechanics rely on one-time ticket sales supplemented by donations and institutional funding from the Charles Stewart Mott Foundation, the Whiting Foundation, the Genesee County Arts Education and Cultural Enrichment Millage, the Michigan Arts & Culture Council, and the National Endowment for the Arts. The organization is a nonprofit with only 6 listed employees, suggesting a lean operating model that leverages the shared FIM back-office and volunteer programs (Allegro). A co-production partnership with the University of Michigan-Flint's Department of Fine and Performing Arts embeds Flint Rep in the regional educational theatre pipeline, with shows such as Lucky Stiff pairing professional artists with student actors, designers, and crew.

Name

Flint Repertory Theatre

Legal name

Flint Repertory Theatre

Website

https://flintrep.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flint Repertory Theatre is a nonprofit professional regional theatre in Flint, Michigan, presenting plays, musicals, cabaret, and new works at the Elgood Theatre as part of the Flint Institute of Music.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Regional Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Regional theatre productions
• Live theatrical performances
• Performing arts
• Theatrical season programming
• Arts education outreach

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to theatrical productions, including mainstage plays, the Ghost Light Cabaret Series, and special performances.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Flint Repertory Theatre is a professional regional theatre company that produces and presents live theatrical productions, including mainstage plays, musicals, cabaret performances, and new works festivals, at the Elgood Theatre in Flint, Michigan. The theatre operates as a program of the Flint Institute of Music and co-produces shows with the University of Michigan-Flint's Department of Fine and Performing Arts, while also running community touring programs such as Flint Rep on the Road.

Product overview

Flint Repertory Theatre is a professional regional theatre organization presenting live theatrical productions at the Elgood Theatre in Flint, Michigan. The theatre offers a diverse portfolio including mainstage plays and musicals (such as August Wilson's Ma Rainey's Black Bottom, Rent, Witch, Finn), the Ghost Light Cabaret Series featuring intimate themed musical performances, the New Works Festival for developing new theatrical works, and community education programs like Metamorphoses through Flint Rep on the Road. The organization operates in partnership with the Flint Institute of Music and collaborates with UM-Flint for educational co-productions. Ticketing and audience services are managed through the FIM Ticket Center.

Differentiator

Problem solved

Functional benefit

Products and services

• August Wilson's Ma Rainey's Black Bottom Classic American play by August Wilson from the Pittsburgh Cycle, presented as a mainstage production of the 2026-27 season for general theatre audiences.
• Rent Popular Broadway musical presented as a mainstage production of the 2026-27 season for general theatre audiences.
• Witch Theatrical production staged as a mainstage offering of the 2026-27 season for general theatre audiences.
• Finn Theatrical production presented as part of the 2026-27 Flint Rep season programming for general audiences.
• New Works Festival Annual festival showcasing new theatrical works and supporting developing playwrights, part of the regular Flint Rep season.
• Ghost Light Cabaret Series Intimate cabaret performances staged in the Elgood Theatre Lobby throughout the year, featuring themed musical evenings including One Hit Wonders, Elton John tribute nights, and Broadway Rocks.
• Flint Rep on the Road: Metamorphoses Educational touring production presented through Flint Rep on the Road community programs, bringing theatre to schools and community audiences.
• FIM Ticket Center Box office and online ticketing service for purchasing tickets to Flint Repertory Theatre productions and events, with a loyalty club mailing list.
• Auditions Program Open audition program inviting actors to participate in Flint Rep's 2026-27 season productions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of Michigan-Flint (UM-Flint)coreStrategic or Co-development PartnerFlint Repertory Theatre and UM-Flint's Department of Fine and Performing Arts collaborate on co-produced shows where professional Flint Rep artists work side by side with student actors, designers, and crew. Productions include 'Lucky Stiff' and first-of-its-kind co-promoted shows. The collaboration involves selecting and producing musicals with student performers alongside professional actors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Meadow Brook Theatre: Professional regional theatre in Rochester, Michigan (Oakland University) producing a season of plays and musicals. Comparable as a Michigan-based regional theatre affiliated with an academic/cultural institution and offering a mixed season.
• Detroit Repertory Theatre: Long-running professional regional theatre in Detroit producing contemporary and classic plays. Comparable as a Michigan-based regional theatre serving a local audience with a season-based subscription model.
• Purple Rose Theatre Company: Professional regional theatre also based in Michigan (Chelsea, near Ann Arbor) producing a mix of new works, classics, and contemporary plays. Highly comparable as a Michigan-based professional regional theatre of similar scale and nonprofit structure.
• Tipping Point Theatre: Regional theatre in Northville, Michigan producing contemporary plays and musicals. Comparable as a Michigan-based professional regional theatre operating with similar scale and programming cadence.
• Williamston Theatre: Professional regional theatre in Williamston, Michigan producing a season of plays and small-scale musicals. Closely comparable as a small-to-mid Michigan regional theatre with similar programming mix and nonprofit model.

Broad incumbents

• Goodman Theatre: Large Chicago-based regional theatre producing a broad season of plays, musicals, and new works. Comparable as an established nonprofit regional theatre with similar programming breadth, though operating at materially larger scale.
• Actors Theatre of Louisville: Long-running professional regional theatre known for new works development (Humana Festival). Comparable as a nonprofit regional theatre that combines classic and new work programming with a focus on developing playwrights, similar to Flint Rep's New Works Festival.
• Steppenwolf Theatre Company: Major Chicago-based regional theatre producing new works, classics, and contemporary plays with an ensemble company. Comparable as a leading nonprofit regional theatre producing professional productions, though at significantly larger scale.

Others

• Flint Institute of Music: Parent organization of Flint Repertory Theatre operating 5 venues including Capitol Theatre, Whiting Auditorium, and Flint Symphony Orchestra. Directly comparable as the institutional operator providing infrastructure, ticketing, and shared services to Flint Rep.
• University Musical Society (UMS): Ann Arbor-based presenter of performing arts including theatre, dance, and music at the University of Michigan. Comparable as a Michigan nonprofit performing arts presenter with university affiliation and shared audience base in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/flintinstituteofmusic
• Facebookfacebook.com/flintinstituteofmusic
• Instagraminstagram.com/flintinstituteofmusic
• LinkedInlinkedin.com/company/flint-repertory-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flint Repertory Theatre