Floating Gardens

What Floating Gardens does

Floating Gardens is a family-owned hydroponic greenhouse farm operating near Osler, Saskatchewan, since approximately 2011. The company grows gourmet produce year-round—including vegetables (bell peppers, eggplant, cocktail tomatoes), greens (arugula, elegance mix, pea shoots), herbs (basil, sage), and edible flowers (viola, flower mix)—using a state-of-the-art hydroponic greenhouse designed to withstand Saskatchewan's extreme temperature swings. Operational practices include biological pest management via predatory insects (bumblebees, gall midge, lacewings, minute pirate bugs) and seasonal light adaptation that avoids synthetic light supplementation during low-light months to reduce energy costs. The business is run by brother-and-sister duo Chris and Rachel Buhler alongside their parents and spouses, with a total headcount of approximately five.

The company sells through three channels: a direct-to-consumer Shopify e-commerce store with local delivery three times weekly to Saskatoon, Warman, Martensville, and Osler; a subscription service powered by ReCharge for recurring deliveries; and B2B wholesale to local restaurants and retailers. Pricing is positioned at a premium (e.g., arugula at $6.99, frozen cocktail tomatoes at $62.50 per 25lb box), and the company differentiates on freshness, local provenance, minimal-intervention growing practices, and a zero-waste 'Uglies' program for cosmetically blemished produce. Operations are strictly confined to Saskatchewan, with no shipping outside the province, and the company is privately held with no external investors or funding rounds disclosed.

Name

Floating Gardens

Legal name

Floating Gardens Ltd.

Website

https://floatinggardens.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Floating Gardens is a family-owned hydroponic greenhouse farm near Osler, Saskatchewan, that grows and sells gourmet produce (vegetables, greens, herbs, edible flowers) year-round via direct-to-consumer e-commerce, subscription delivery, and wholesale to local restaurants and retailers.

Ownership category

akta.pro rank

Product category

Hydroponic Greenhouse Produce

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGAHAI

Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAIACAM

Hydroponic / Controlled-Environment Produce Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

Keywords

• Hydroponic greenhouse farming
• Gourmet produce delivery
• Edible flowers wholesale
• Fresh greens subscription
• Specialty vegetable farming

Headquarters

HQ city

Osler

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchases of gourmet produce through e-commerce website. Products include vegetables (bell peppers, eggplant, frozen cocktail tomatoes), greens (pea shoots, elegance mix, arugula), herbs (basil, sage), and edible flowers (viola, flower mix).
2. Subscription Recurring Orders: Recurring delivery subscription service where customers select preferred delivery day (Monday, Tuesday, Thursday, Friday) and receive regular produce deliveries. Powered by ReCharge subscription app.
3. Wholesale to Retailers: Bulk sales to local retailers with gourmet produce delivered directly to storefronts, targeting premium grocery and specialty food retailers in the Saskatchewan region.
4. Wholesale to Restaurants: Fresh produce supply partnerships with local restaurants, providing fresh ingredients directly to commercial kitchens.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Floating Gardens operates a hydroponic greenhouse farm that produces and sells fresh gourmet vegetables, greens, herbs, and edible flowers year-round in Saskatchewan. Products are sold directly to consumers via a Shopify e-commerce store with recurring delivery subscriptions and local delivery within the Saskatoon region, and are also wholesaled to local restaurants and retailers. The company maintains a zero-waste initiative featuring discounted cosmetically blemished produce under the "Uglies" sub-brand.

Product overview

Floating Gardens operates as a direct-to-consumer hydroponic greenhouse farm offering gourmet produce through an e-commerce platform. The product portfolio centers on fresh vegetables (bell peppers, eggplant, cocktail tomatoes), greens (arugula, elegance mix, pea shoots), herbs (basil, sage), and edible flowers (viola, flower mix). Products are organized into standard quality ('fancies') and discounted cosmetically-blemished ('uglies') tiers, with a zero-waste 'feedies' category for unsold produce. The company offers a subscription/recurring order service for regular deliveries and sells digital gift cards. All products are sold through a Shopify-powered online store with delivery to Saskatoon, Warman, Martensville, and Osler areas, plus farm pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Arugula Fresh peppery arugula leaves for salads, sandwiches, and culinary uses, sold to individual consumers and wholesale buyers; 4-5 day refrigerated shelf life.
• Basil Fresh aromatic basil sold in 25g packages or by the pound in bulk, requiring warmer refrigerator storage above 10 degrees Celsius to prevent blackening.
• Bell Peppers (Red, Green, Yellow, Orange) Bell peppers available in green, red, yellow, and orange varieties sold individually, in 3-packs, 4-packs (uglies), 5lb bags (~10 count), or 10lb bags (~20 count); available March to November with 10-14 day shelf life.
• Elegance Mix Greens A curated mix of baby greens including red mustard, mizuna, pak choi, and broccolini, available year-round in 55g, 100g, or 200g packages at $3.99 starting price.
• Eggplant (Italian Bell) Italian eggplant available March to November, sold individually, in 5-packs, or boxes of seconds (10 count); requires cool dry storage around 10-12 degrees Celsius.
• Edible Flower Mix A colorful mix of edible flowers including bachelor buttons, snapdragons, marigolds, and nasturtiums, available in quantities of 15, 50, 100, or 150 flowers with custom palette orders by contact.
• Frozen Cocktail Tomatoes Frozen medium-sized super sweet cocktail tomatoes sold in 25lb boxes at $62.50, available March to December for soups, sauces, salsa, juice, and curries.
• Pea Shoots Fresh pea shoots with a green pea flavor in leaf form, sold starting at $3.99, with a 7-14 day shelf life when washed and used immediately.
• Sage Fresh sage with strong herbal aroma and earthy flavor sold in 16g packages, suited for savory recipes and holiday stuffing, with 4-5 day refrigerated shelf life or longer when frozen or dried.
• Viola Edible Flowers Edible viola flowers sold in quantities of 15, 50, 100, or 150 flowers for decorating desserts, ice cream, and cookies; 3-4 day refrigerated shelf life.
• Uglies (Cosmetically Blemished Produce) Discounted line of produce with cosmetic blemishes but identical freshness, flavor, and safety to premium 'fancies', including bell peppers, basil, eggplant, and arugula, supporting the company's zero-waste #FreetheFlaws initiative.
• Recurring Order Subscription Service Subscription delivery service powered by ReCharge allowing customers to set preferred delivery day (Monday, Tuesday, Thursday, Friday) and customize frequency for regular produce deliveries across Saskatoon, Warman, Martensville, and Osler, with free shipping on orders over $25.
• Digital Gift Card Digital gift cards delivered by email in $25, $50, and $100 denominations, redeemable at checkout with no additional processing fees.

Quantifiable outcome

• Most store bought produce has sat for weeks (sometimes even months!) in transit or storage, losing it's flavour and shelf-life
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store for product sales and checkout functionality. Handles payment processing and website hosting.
• ReChargecoreTechnology or IntegrationSubscription management app powering the recurring order subscription service for regular produce deliveries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pure Hothouse Foods: Ontario-based greenhouse grower offering premium tomatoes, peppers and cucumbers under the Pure Flavor brand. Comparable in greenhouse-grown specialty produce serving both retail and foodservice customers.
• BrightFarms: US-based greenhouse operator specializing in locally grown salad greens and herbs sold through retail grocery partnerships. Highly comparable business model of greenhouse-grown premium greens distributed via regional retail/wholesale channels rather than nationwide shipping.
• SunSelect Produce: Canadian greenhouse producer specializing in sweet bell peppers and cucumbers using sustainable growing practices. Directly comparable in greenhouse category (peppers, cucumbers) and Canadian wholesale orientation.
• NatureFresh Farms: Leamington, Ontario-based hydroponic greenhouse grower producing peppers, tomatoes, cucumbers and specialty greens. Comparable because it sells the same produce categories via both retail and wholesale channels out of a Canadian greenhouse footprint.
• BC Hot House Foods: British Columbia greenhouse producer of tomatoes, peppers and cucumbers with strong retail and foodservice distribution. Comparable in greenhouse category, premium positioning, and Canadian market focus.
• Backyard Farms: Maine-based greenhouse tomato and produce grower supplying regional grocery retailers. Comparable in greenhouse-grown tomatoes and vegetables sold through local retail/wholesale channels focused on freshness versus long-distance supply.

Emerging players

• AppHarvest: US high-tech indoor/greenhouse operator producing tomatoes, leafy greens and cucumbers for national retailers. Comparable in controlled-environment agriculture category but operates at materially larger scale with public-company capital access.
• Eden Green Technology: US-based vertical/greenhouse hybrid grower focused on leafy greens with retail partnerships. Comparable in greenhouse-grown greens and herbs sold to retailers, though at larger scale and with more capital backing.

Broad incumbents

• Mucci Farms: Large Ontario-based greenhouse operator with a wide specialty-produce portfolio (tomatoes, peppers, cucumbers, lettuce, strawberries). Overlaps Floating Gardens in greenhouse vegetables but operates at materially greater scale and broader geographic reach.
• Village Farms International: Public, vertically integrated Canadian/US greenhouse grower with a broad produce portfolio including tomatoes, peppers, cucumbers and a cannabis segment. Comparable in greenhouse category but is a much larger, diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloatingGardensSk
• Instagraminstagram.com/floatinggardens
• LinkedInlinkedin.com/company/floating-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floating Gardens