Floka

What Floka does

Floka is a single-location hair and beauty salon based in Mölndal, Västra Götaland, Sweden, founded in September 2010 by Carolin Hammarlund and her husband Tony Hammarlund (CEO of Floka Sverige AB). The salon operates from a 225+ square meter facility at Taljegårdsgatan 11, serving individual consumers in the Mölndal/Gothenburg area. Its core service offering spans ten categories: hair care (cutting, coloring, highlights, perms, blow-dry), nail care (manicures, acrylic extensions, Shellac gel polish), eyelash extensions (Novalash, Abalico, Perfect Eyes Pro Shop), hair extensions (microring, tape-in, keratin using Hairtalk and Glorious brands), bridal and event hair styling, makeup using Emite Makeup, Nuskin ageLOC Galvanic Spa facials, and tanning via a Luxura X7 sunbed. Customer booking is supported by the Bokadirekt online platform, telephone, and walk-in, with SMS reminders and calendar (ICS) integration.

The business operates on a per-service transaction model with unit pricing across all categories. Visible prices range from SEK 99 (bang trim) to SEK 6,999 (tape-in hair extensions), with bridal packages starting at SEK 3,299 for hair styling, SEK 3,849 for a combined hair-and-makeup bridal package, and SEK 5,999 for on-location bridal service. Tanning is sold at SEK 4/minute with prepaid 1-, 2-, and 3-hour cards offering 5–20% volume discounts. The salon also sells gift cards valid for services and products. Revenue is therefore a function of chair utilization, service mix (with bridal and extensions at the high end), and event-driven demand.

The customer base is primarily local individual consumers, with secondary use-case segments including brides (wedding-day hair and makeup plus trial sessions), students attending proms and balls, and lash-enhancement seekers. Marketing is executed through a multi-channel mix: a company blog and website, organic social on Facebook and Instagram, a monthly email newsletter with subscriber-only offers, an annual bridal show ("Floka Bröllop"), in-salon customer evenings, and earned press coverage in Mölndals-Posten. The company is bootstrapped and founder-owned, with no external institutional funding, no subsidiaries, no patents or trademarks disclosed, and no app or e-commerce channel beyond the third-party booking platform.

Name

Floka

Legal name

Floka Sverige AB

Website

https://floka.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Floka is a single-location hair and beauty salon in Mölndal, Sweden, offering comprehensive services including hair care, nails, eyelash extensions, bridal styling, makeup, Galvanic Spa facials, and tanning to individual consumers in the Mölndal/Gothenburg area.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

akta.pro secondary industries

Basic Manicures & Pedicures (HSALACAA), Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM), Mobile Hair Styling & Blowouts (HSALAMAA), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

Keywords

• Hair salon services
• Beauty salon services
• Nail care services
• Bridal hair styling
• Tanning services

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beauty Services: One-time service transactions for hair, nail, lash, makeup, skincare, and tanning services. Services range from quick treatments (15 min) to multi-hour sessions (4 hours for bridal packages).
2. Gift Cards: Sale of gift cards valid for all services and products at the salon.
3. Tanning Sessions and Cards: Pay-per-minute tanning sessions and pre-purchased tanning cards (1, 2, or 3 hours) with volume discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Floka is a single-location hair and beauty salon in Mölndal, Sweden delivering a comprehensive range of professional beauty services under one roof, including haircuts, coloring and highlights, hair extensions (microring, tape-in, keratin), nail care (manicures, acrylic extensions, CND Shellac), eyelash extensions, bridal and event hair styling, professional makeup, Nuskin ageLOC Galvanic Spa facials, and Luxura X7 sunbed tanning. The salon sells gift cards valid for all services and products, and accepts bookings via walk-in, phone, or the Bokadirekt online platform with SMS reminders.

Product overview

Floka is a hair and beauty salon in Mölndal, Sweden offering a comprehensive range of beauty services under one roof. The salon's core offerings include hair care services (cutting, coloring, highlights, perms), nail care (manicures, nail extensions with acrylic, Shellac gel polish), eyelash extensions, hair extensions using various techniques (microring, tape-in, keratin), professional hair styling for events (bridal upstyles, formal event styling), makeup services, Galvanic Spa facial treatments using Nuskin technology, and professional tanning services. The salon also provides an online booking system via Bokadirekt.se for convenient appointment scheduling. The business operates as a partnership between Carolin Hammarlund (founder) and her husband Tony Hammarlund, with a team of specialists covering hair, nails, lashes, and makeup services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hårvård (Hair Care Services) Professional haircuts, single and multi-color, foil highlights, bleaching, color correction, perms, and blow-dry services performed by trained stylists using J Beverly Hills color products. Pricing starts at 439 SEK (child haircut) and ranges up to 2,299 SEK (makeover color). For individual consumers seeking routine and special-occasion hairstyling in Mölndal.
• Nagelvård (Nail Care Services) Professional manicures (traditional from 449 SEK, Polynesian from 599 SEK), acrylic nail extensions (new set from 1,099 SEK), and CND Shellac gel polish application producing chip-free wear lasting 14+ days. For individual consumers seeking durable manicures and nail enhancements.
• Fransförlängning (Eyelash Extension Services) Certified eyelash extension application using Novalash, Abalico, and Perfect Eyes Pro Shop products, providing long-lasting full lashes. New premium set from 1,319 SEK (90 min); luxury set from 1,429 SEK (120 min); refills from 829 SEK. For consumers wanting extended, mascara-free lashes.
• Hårförlängning (Hair Extension Services) Hair extension application using microring, tape-in (Hairtalk, 45-60 cm lengths), and keratin techniques. Tape extensions from 6,999 SEK; tape extension lift from 2,499 SEK. Performed by certified extension technician Karolina Olsson. For consumers seeking length and volume enhancements.
• Håruppsättning (Bridal & Event Hair Styling) Professional hair styling for special occasions, including bridal upstyles (bruduppsättning from 3,299 SEK), ball upstyles (baluppsättning), and on-location wedding-day styling from 5,999 SEK. For brides, bridesmaids, and attendees of proms, balls, and formal events.
• Makeup & Styling Services Professional makeup application using Emite Makeup Swedish professional products. Services include everyday makeup (from 549 SEK, 30 min), bridal makeup (from 659 SEK), eyebrow tinting (219 SEK), eyelash tinting (219 SEK), and brow & lash package (549 SEK). For consumers preparing for events, weddings, or photo sessions.
• Galvanic Spa Facial Treatments Deep-cleansing anti-aging facial treatment using Nuskin's ageLOC Galvanic Spa system, which applies galvanic electrical current to deliver skincare ingredients deep into the skin. Single 30-minute treatment 549 SEK; 3-treatment course 1,489 SEK; 5-treatment course 2,199 SEK. For consumers seeking anti-aging and deep-cleansing skincare results.
• Solarium (Tanning Services) Professional tanning sessions using the Luxura X7 Bling Edition sunbed equipped with D-vitamin-enriched UV tubes, ergonomic bench, air conditioning, and water mist in a private room. Pricing is 4 SEK per minute, with pre-purchased cards offering volume discounts: 1-hour 228 SEK (5% off), 2-hour 408 SEK (15% off), 3-hour 576 SEK (20% off). For consumers seeking sunbed tanning services.

Quantifiable outcome

• Shellac nails last 14+ days without chips
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Christine BjerendalminorGTM or Marketing Partner · 14 April 2011Christine Bjerendal, elite archer (10x Swedish champion, World Championship gold 2010, Olympic hopeful), received sponsorship from Floka. Sponsorship included beauty services to support her OS 2012 campaign. First sponsored athlete for Floka, aligning with their goal to sponsor a team of young women athletes.
• FöräldrafitnessminorGTM or Marketing PartnerPartnership with personal training business for wedding fitness packages. Brides booking fitness packages through the partnership received complimentary gifts (training mat and exercise band worth 378 SEK) from Floka.
• BaldaccicoreTechnology or IntegrationSwedish distributor of J Beverly Hills hair products and Baldacci/Amika product lines. Provides ongoing education, product supply, and industry show access. Hosted training sessions at Floka with international educators.
• Weronica ZiemannminorGTM or Marketing PartnerJewelry designer providing handmade silver jewelry for bridal show models and events.
• Atelje VIPminorGTM or Marketing PartnerWedding dress provider for bridal show events. Provided bridal gowns for the Floka Bröllop 2013 bridal exhibition.
• Michaela Dahlström (MD Photos)minorGTM or Marketing PartnerPhotographer documenting bridal show events and creating promotional images for the salon.
• Cupcakes (SweetS of Sweden)minorGTM or Marketing PartnerCatering partner providing cupcakes and treats for bridal show events and customer evenings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KICKS: Sweden's largest beauty retail chain with nationwide storefronts and selected beauty services. Comparable as a broad Swedish beauty category incumbent competing for the same consumer wallet, though primarily retail-led.
• Lyko: Publicly listed Swedish beauty retailer that also operates physical salons. Comparable as a broader Swedish beauty incumbent spanning products and services, though Floka is services-only and smaller in scale.
• Akademikliniken: Established Swedish beauty clinic chain offering skincare treatments and aesthetic services. Comparable as a broader Swedish beauty services player, though more medical-aesthetic in focus than Floka's hair-led offering.

Direct peers

• Glossing Beauty Bar: Swedish beauty bar chain focused on lash extensions, brow services, and quick beauty treatments. Directly comparable to Floka as a multi-service beauty services operator, though with a narrower core service mix.
• Björn Axén: Swedish premium multi-service salon chain offering hair, nails, makeup, and skincare across several locations. Closely comparable to Floka as a multi-service Swedish beauty salon competing for the same premium-conscious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floka.se
• Instagraminstagram.com/floka_se
• LinkedInlinkedin.com/company/floka

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floka