Floor Coverings International Franchise Opportunity

What Floor Coverings International Franchise Opportunity does

Floor Coverings International, founded in 1988 and headquartered in Norcross, Georgia, is a privately held flooring franchise system operating under the corporate ownership of FirstService Corporation. The company pioneered the Mobile Flooring Showroom concept — a branded van carrying 3,000+ flooring samples (hardwood, luxury vinyl plank, laminate, carpet, tile, and engineered hardwood) that franchisees bring directly to customers' homes. This in-home delivery model differentiates the system from big-box flooring retailers by enabling customers to evaluate products in their actual lighting and decor, paired with one-on-one design consultation and professional installation services. As of 2025, the system comprises approximately 250–300+ independently owned and operated franchise locations across the United States and Canada, serving primarily residential homeowners with a secondary light-commercial offering. Tom Wood serves as President & CEO.

The franchise opportunity is sold to prospective entrepreneurs at a single-territory investment of $154,400–$341,000 or a two-territory investment of $257,000–$467,000, generating upfront franchise fees plus ongoing royalty and marketing fund streams for the franchisor. System-level performance disclosed in the Franchise Disclosure Document shows average gross revenue per franchise of $1,180,809 (2022), with the top 50% of operators averaging $1.75M in 2024 and the top 10% reaching $3.3M. The company has been the #1 Mobile Flooring Franchise in North America per Entrepreneur Magazine and is FRANdata Verified.

The 2025 fiscal year has shown record franchise development activity, with 70 new franchise agreements signed year-to-date through Q3 and a target of 100 agreements for the full year, including a record 30 agreements in Q3 alone. The market context is a $48 billion annual US flooring industry growing at ~2.4% per Statista projections, within a broader $450 billion home remodeling category. The corporate franchisor operates with a lean headcount (~6 employees per firmographic data), reflecting a model that scales revenue primarily through franchise sales and royalties rather than direct operations.

Name

Floor Coverings International Franchise Opportunity

Legal name

Floor Coverings International

Website

https://flooring-franchise.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Floor Coverings International is a US/Canadian flooring franchise system founded in 1988 and owned by FirstService, operating 250–300+ Mobile Flooring Showroom locations that deliver in-home flooring consultations and installation services to homeowners.

Ownership category

akta.pro rank

Product category

Flooring Franchise Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring franchise
• Mobile showroom
• Residential flooring
• Home remodeling
• Flooring installation

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Franchise Fees and Territory Fees: Entrepreneurs purchase franchise territories to operate Floor Coverings International locations. Initial investment ranges from $154,400 to $341,000 for a single territory, including territory fees, working capital, and marketing initiatives. Two-territory investments range from $257,000 to $467,000.
2. Product Sales and Installation Services: Franchisees sell flooring products (hardwood, luxury vinyl, laminate, carpet, tile) and provide professional installation services to homeowners and light commercial customers. Revenue is generated through product markup and installation fees.
3. Royalty Fees: Ongoing franchise royalty fees are collected from franchisees, though specific rates are not publicly disclosed in the source materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Floor Coverings International franchises the Mobile Flooring Showroom concept, selling territories to independent franchise operators who run mobile vans carrying over 3,000 flooring samples directly to customers' homes. Franchisees sell flooring products including hardwood, luxury vinyl plank, laminate, carpet, and tile, paired with professional installation services for homeowners and light commercial customers.

Product overview

Floor Coverings International is a franchise-based flooring business operating on a Mobile Flooring Showroom model. The core product is the Mobile Flooring Showroom® which delivers over 3,000 flooring samples directly to customers' homes. The product portfolio includes hardwood, luxury vinyl plank (LVP), laminate, carpet, and tile/stone flooring options, complemented by professional installation services. The franchise targets homeowners seeking convenient, in-home flooring consultation and installation rather than visiting traditional retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Flooring Showroom Service

Quantifiable outcome

• Average gross revenue for booked jobs of $1,180,809 across the system in 2022
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FirstServicecoreOthersFirstService is the parent company of Floor Coverings International. FirstService is a major North American leader in essential residential services and also owns California Closets. This corporate parent relationship provides brand backing and operational scale.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lowe's Flooring Installation: Second-largest US home improvement retailer offering flooring products plus professional installation services through third-party installers. Broad incumbent competing with FCI on assortment, financing, and installation convenience.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer selling hardwood, vinyl, laminate, tile, and accessories primarily through company-owned stores with installation referral. Comparable product breadth to FCI with a store-based (rather than mobile) retail model.
• Home Depot Flooring Install Services: Largest US home improvement retailer with extensive in-store flooring assortment plus an installation services program that connects customers with independent installers. Broad incumbent that competes with FCI on price, brand, and increasingly on convenience.

Emerging players

• Flooret: Direct-to-consumer online flooring brand specializing in engineered hardwood, LVP, and tile shipped directly to customers with sample programs. Emerging D2C channel competing on price and convenience without an in-home consultation model.

Direct peers

• Empire Today: Direct-to-consumer flooring retailer famous for its "shop at home" mobile showroom model with in-home consultations and same/next-day installation in many markets. Closest direct competitor to FCI's mobile showroom differentiation.
• Abbey Carpet & Floor: Flooring retail buying group with franchise/showroom locations across the US offering carpet, hardwood, tile, vinyl, and laminate. Comparable multi-store franchise/co-op retail model with similar supplier and customer dynamics.
• Carpet One Floor & Home: Cooperative flooring buying group and franchise network with hundreds of independently owned member stores across North America. Directly comparable to FCI as a multi-category flooring retailer with both residential and light-commercial focus and franchise/cooperative structure.
• Mr. Sandless: Franchise network offering dust-free wood floor refinishing and related services brought directly to customer homes via mobile units. Comparable in-home, mobile-service franchise model focused on residential flooring services.
• Flooring America / Flooring to Go: Flooring buying group and franchise network with hundreds of retail members across the US selling carpet, hardwood, vinyl, tile, and laminate. Comparable multi-category franchise retail model with similar customer segments.

Others

• California Closets: Franchise brand of custom storage and closet systems, also owned by FirstService. Sister brand within the same parent company with comparable in-home consultation franchise model; useful for cross-sell and parent-portfolio benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/floor-coverings-international-franchise-opportunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Coverings International Franchise Opportunity