FLOOR jongerencoaching

What FLOOR jongerencoaching does

FLOOR jongerencoaching is a Dutch non-profit foundation (stichting) founded in 2018 by Eelke Kelderman, herself a person living with a muscle disease, to address what she identified as a structural gap in support for young people who do not follow standard educational or career routes. The organization delivers year-long personal coaching trajectories to Dutch youth aged 16-30 who are not progressing through conventional pathways due to illness, disability, neurodiversity, or simply a persistent sense of not fitting in—a diagnosis is not required to enroll. The core service is the FLOOR-traject, a coaching engagement built on FLOOR's proprietary Persoonlijke Toekomstplanning (PTP / Personal Future Planning) methodology, in which a coachee is matched with a trained volunteer coach and guided through designing and executing a personalized future plan. FLOOR also operates the Goldschmeding Project, a specialized program for VSO (voortgezet speciaal onderwijs) students in their final school year, delivered in partnership with the Goldschmeding Foundation and research institutes Movisie and Verwey Jonker Instituut to support the school-to-work transition.

The foundation is supported by approximately 45 volunteer coaches distributed across the Netherlands, plus roughly 31 staff, and operates from Bussum, Noord-Holland. The business model is hybrid and unusual for a services organization: foundation grants and donations from NSGK (Het Gehandicapte Kind), FSBfonds, and FNO (FNO zorg voor kansen), combined with ANBI-registered tax-deductible giving, cover operating costs, while end-users pay a €100 trajectory fee that is routinely waived through the "geef-het-door-principe" (pay-it-forward) marketing exchange. A free downloadable e-book, "Ik pak de vloer," serves as the primary self-serve acquisition funnel, complemented by content marketing across Instagram, Facebook, YouTube, and LinkedIn and a free introduction-matching flow on the website. FLOOR is GDPR/AVG-compliant, requires VOG background checks for volunteers, and has appointed confidential counselors. As of the most recent reporting period, FLOOR has temporarily paused new intake into the FLOOR-traject due to insufficient funding for coach training and supervision, which is the binding capacity constraint on the organization's scale.

Name

FLOOR jongerencoaching

Legal name

FLOOR jongerencoaching

Website

https://floorjongerencoaching.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FLOOR jongerencoaching is a Dutch non-profit foundation providing year-long personal coaching to youth aged 16-30 who don't follow standard life paths due to illness, disability, or neurodiversity, using its Persoonlijke Toekomstplanning methodology and a network of volunteer coaches.

Ownership category

akta.pro rank

Product category

Youth Coaching Services

NAICS

Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

akta.pro secondary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• Youth coaching services
• Personal future planning
• Special education coaching
• Nonprofit youth support
• Career transition coaching

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation funding and donations: FLOOR is a non-profit foundation (stichting) that relies on support from various foundations. Funding sources include NSGK (Nationaal Speciaal Fonds Gehandicapte Kinderen), FSBfonds, FNO (FNO zorg voor kansen), and ANBI status. Additionally, the organization receives support through donations and the 'steun ons' (support us) program.
2. Client contribution - €100 trajectory fee: A FLOOR trajectory costs €100. Clients do not need to pay this fee if they participate in the 'geef-het-door-principe' (pay-it-forward principle) where they help with FLOOR's marketing instead.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FLOOR jongerencoaching delivers a roughly one-year individual coaching trajectory (the FLOOR-traject) for young people aged 15-30 who are not following standard life paths, built around the proprietary Persoonlijke Toekomstplanning (PTP) method. The organization also runs the Goldschmeding project, which embeds this PTP-based coaching in special-needs secondary education (VSO) and middle schools for vocational special education (PRO). Participants pay a nominal €100 fee, which can be waived through a pay-it-forward principle, and the foundation supplements this with donations from philanthropic partners.

Product overview

FLOOR jongerencoaching is a coaching organization offering a unified coaching service for young people aged 18-30 who do not follow standard educational or career paths. The core offering consists of FLOOR-traject coaching trajectories (~1 year, €100) that pair coachees with personal coaches using the Persoonlijke Toekomstplanning Methodiek. Additional offerings include a free e-book ('Ik pak de vloer') to help users create future plans, and the Goldschmeding project—a specialized program for VSO students transitioning to employment. All services focus on personal development and future planning for young people facing non-standard life paths.

Differentiator

Problem solved

Functional benefit

Brands

• Goldschmeding Project: A specialized project for VSO (voortgezet speciaal onderwijs) students and school-leavers to help them transition from school to paid work, conducted in partnership with the Goldschmeding Foundation and Movisie.

Products and services

• FLOOR-traject A roughly one-year individual coaching trajectory for young people aged 15-30 who are not following standard life paths, delivered using FLOOR's proprietary Persoonlijke Toekomstplanning (PTP) method and priced at €100 with the option to waive via a pay-it-forward principle.
• Goldschmeding project A program that brings FLOOR's PTP-based coaching approach into Dutch secondary special-needs education (VSO) and middle schools for vocational special education (PRO), targeting disengaged students through structured personal future-planning sessions within the school setting.

Quantifiable outcome

• VSO students receiving coaching show improved self-awareness and intrinsic motivation
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Goldschmeding FoundationcoreStrategic or Co-development Partner · 1 January 2022Collaboration with Goldschmeding Foundation for the VSO student coaching project. The project helps VSO (special education) students in their final year or those who have nearly graduated, focusing on the transition from school to paid employment. This partnership includes co-funding and strategic support for the coaching program.
• MovisiecoreStrategic or Co-development PartnerCollaboration with Movisie (knowledge institute for social issues) in the VSO student project. Movisie brings research expertise and connects to the Platform Werk Inclusief Beperking (Platform for Inclusive Employment for People with Disabilities).
• Verwey Jonker InstituutcoreStrategic or Co-development PartnerCollaboration with Verwey Jonker Instituut (research institute) as part of the VSO student project. Contributes to research and evaluation of coaching effectiveness for VSO students transitioning to work.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Year Up: US-based non-profit providing workforce development and coaching for young adults from disadvantaged backgrounds. Comparable mission of transition-to-employment coaching for youth who don't fit standard paths, though operating at much larger scale.

Direct peers

• Stichting Siriz: Dutch foundation providing long-term coaching and support for youth and families facing unplanned pregnancy and related life challenges. Closely comparable in long-term, volunteer-driven coaching model for vulnerable youth outside the standard path.
• Stichting Leergeld: Dutch network of local foundations helping children from low-income families participate in educational and extracurricular activities. Comparable in supporting non-standard-path youth and operating within a grant + volunteer ecosystem.
• IMC Weekendschool: Dutch non-profit offering weekend supplemental education for youth from underserved communities. Comparable in serving youth who don't fit standard routes, though targeting a younger age band (10-14).
• Stichting De Opvoedpoli: Dutch foundation providing counseling and coaching support to youth and families. Comparable in delivering direct coaching/guidance services for youth struggling within standard systems.
• JINC: Dutch non-profit helping young people from disadvantaged backgrounds explore careers and develop future-ready skills through school and corporate partnerships. Closely comparable to FLOOR in mission (youth not on standard paths) and model (long-term personal coaching for future planning).
• Big Brothers Big Sisters Netherlands: Mentoring non-profit pairing adult volunteers with youth for sustained one-on-one relationships. Highly comparable to FLOOR in volunteer-based, multi-year one-on-one coaching model for vulnerable youth.

Others

• Movisie: Dutch knowledge institute for social issues and inclusion, also a FLOOR partner on the Goldschmeding project. Comparable as an ecosystem participant addressing social inclusion; not a direct competitor but a strategic partner in the same Dutch youth/social-services landscape.

Broad incumbents

• Boys & Girls Clubs of America: Large US youth-development non-profit offering long-term mentoring, education, and career programs for at-risk young people. Comparable in long-term supportive model for vulnerable youth, though much broader in scope.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch government agency administering employee insurance and providing vocational rehabilitation and work reintegration for people with illness or disability. Comparable in transition-to-employment support for vulnerable populations, though much larger and publicly funded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOzlqdDDv0zXMqxdC7liTog?view_as=subscribe
• Facebookfacebook.com/floorjongerencoaching
• LinkedInlinkedin.com/company/floorjongerencoaching
• Instagraminstagram.com/floorjongerencoaching/?hl=nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOOR jongerencoaching