Name

Floors Castle

Legal name

Floors Castle

Website

https://floorscastle.com

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Heritage Tourism Attractions

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Heritage tourism attractions
• Historic castle tickets
• Castle gardens admission
• Estate visitor experience
• Afternoon tea service

Headquarters

HQ city

Kelso

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Admission tickets for Castle, Gardens & Grounds access, sold as day tickets valid for seven days from first visit. Ticket tiers include adult, child (under 16 free), and group bookings with discounts for 15+ visitors.
2. Annual and Seasonal Passes: 12-month Annual Pass at £30 providing unlimited access to Castle, Gardens and Grounds with discounts at cafés and shops. Seasonal Grounds Pass at £10 for grounds-only access from April-September.
3. Food and Beverage: Revenue from Terrace Café and Courtyard Café dining, including afternoon tea services. The Terrace Café is open year-round; Courtyard Café operates seasonally (May-September).
4. Retail - Apple Shed Gift Shop and Pantry: Year-round gift shop selling hand-picked gifts, homeware, artisanal kitchenware, and Floors Food products including frozen meals, preserves, and hampers. Also operates online shop.
5. Event Hosting: Revenue from hosting events including outdoor theatre, garden events, workshops, inflatable obstacle courses, and private venue hire for filming and corporate events.
6. Estate Operations: Diversified estate revenue including tenanted farmland, windfarm energy generation (Fallago Rig), forestry (Floors Forestry), residential property lettings, sporting activities (shooting, fishing), and bloodstock operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Floors Castle operates a historic estate visitor attraction in the Scottish Borders, selling admission tickets and annual passes to Scotland's largest inhabited castle, its Victorian Walled Garden, Millennium Parterre, and extensive grounds including woodland walks and riverside trails. The estate also generates revenue through on-site cafés, an Afternoon Tea service, a gift shop and pantry, group bookings, venue hire and filming services, a seasonal events programme, and holiday letting, all underpinned by diversified estate operations in farming, forestry, wind energy, residential lettings, sporting, and bloodstock.

Product overview

Floors Castle is a historic visitor attraction and family home of the 11th Duke and Duchess of Roxburghe, set within the Roxburghe Estates in the Scottish Borders. The product portfolio centres on ticketed admission experiences — Castle, Gardens & Grounds Tickets and Gardens & Grounds Tickets — backed by recurring membership products (Annual Pass, Seasonal Grounds Pass) and retail/hospitality sub-brands including the Terrace Café, Courtyard Café, and Apple Shed Gift Shop and Pantry. The Walled Garden, Millennium Parterre, Star Plantation, and Walks and Cycle Trails form the key outdoor attraction modules. Additional revenue streams include Afternoon Tea experiences, Gift Vouchers, Group Bookings, Venue Hire and Filming services, an Events Programme, holiday letting (Head Gardener's House), and sustainability infrastructure (Biomass Boiler, Fallago Rig Windfarm). The estate also operates the nearby Schloss Roxburghe Hotel and Golf Course as a related hospitality product. The offering is fundamentally a destination attraction platform with multiple co-located and complementary experience modules, not a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Castle, Gardens and Grounds Day Ticket Day tickets priced at £22 per adult granting access to Scotland's largest inhabited castle interior, the Victorian Walled Garden, Millennium Parterre, and Estate Grounds including woodland walks, riverside paths, and cycle trails; valid for seven days from first visit and free for children under 16.
• Gardens and Grounds Ticket Day tickets priced at £10 per adult for access to the Walled Garden, Millennium Garden, glasshouses, formal gardens, and wider Estate Grounds for woodland walks, cycling, and picnicking; valid for seven days from first visit and free for children under 16.
• Annual Pass A 12-month subscription pass priced at £30 per year providing unlimited access to the Castle, Gardens, Play Area, and Grounds during the main season with year-round access to the Walled Gardens, plus 10% discounts on food at the Terrace and Courtyard Cafés and on Floors Food products, with priority booking for events.
• Seasonal Grounds Pass A seasonal grounds-only pass priced at £10 for the season (3rd April to 30th September 2026), granting access to woodland walks, riverside paths, the cycle trail, and castle lawns and grounds, with children under 16 free; does not include the Castle interior or Walled Garden.
• Terrace Café A garden café adjacent to the Walled Garden at Floors Castle, open daily year-round, serving seasonal menus designed by the Duke and Duchess of Roxburghe's personal chef using estate produce, local Scottish ingredients, and homemade baked goods, with alfresco dining available in summer.
• Courtyard Café A seasonal café at Floors Castle located between the Castle and the woodland car park, open from March to September, offering light lunches, salads, sandwiches, cakes, and tray bakes prepared in the Floors Castle kitchen, with dog-friendly indoor and outdoor seating.
• Afternoon Tea at the Terrace Café A traditional Afternoon Tea experience at Floors Castle priced at £22.95 per person with prosecco or £18.95 with tea or coffee, featuring finger sandwiches, freshly baked mini scones, homemade cakes, and petit fours, with Vegan, Gluten-Free, and Vegetarian options available on request.
• Apple Shed Gift Shop and Pantry A year-round on-site gift shop and pantry at Floors Castle selling hand-picked gifts, homeware, artisanal kitchenware, and Floors Food branded products including luxury ready meals (Chicken & Leek Pie, Lamb Rogan Josh, Salmon Fishcakes), marmalade, award-winning shortbread, preserves, and bespoke hampers, with an online shop available at floorscastle.com/store/.
• Group Bookings and Private Tours Tailored group visit packages for groups of 15 or more at Floors Castle, including private guided tours of the Castle or Garden, pre-booked lunch or Afternoon Tea catering, discounted group rates, and complimentary admission, parking, and refreshments for coach drivers.
• Events Programme A seasonal programme of ticketed events at Floors Castle including outdoor theatre, garden events, behind-the-scenes tours, fitness events, animal architecture trails, sunflower mazes, inflatable obstacle courses, and Zoolab live animal sessions.
• Venue Hire and Filming Venue hire and filming location services at Floors Castle offering the estate's historic castle, gardens, and grounds as unique settings for private events, corporate functions, and film and television productions.
• Head Gardener's House Holiday Let A meticulously restored four-bedroom holiday house dating from 1815 within the Walled Garden at Floors Castle, renovated by the Duchess of Roxburghe and booked through Crabtree & Crabtree as high-end self-catering accommodation.
• Gift Vouchers Flexible gift vouchers available from £10 and redeemable for a diverse selection of experiences and products at Floors Castle including Afternoon Tea, Annual Passes, and shop items.

Quantifiable outcome

• Fallago Rig Wind Farm powers 80,000 homes with clean energy
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EDF Power SolutionscoreStrategic or Co-development Partner · 1 January 2012EDF Power Solutions operates the Fallago Rig Wind Farm on Roxburghe Estates. The 48-turbine, 144 MW windfarm was installed in 2012 and is one of the UK's most efficient windfarms, powering 80,000 homes. Roxburghe Estates and EDF jointly contribute £240k annually to the Fallago Environment Fund.
• North British Wind PowercoreStrategic or Co-development Partner · 1 January 2012North British Wind Power partnered with Roxburghe Estates to develop the Fallago Rig Wind Farm, installed in 2012 on the moors of Roxburghe Estates.
• Crabtree & CrabtreecoreStrategic or Co-development PartnerHoliday cottage lettings partner managing properties including Head Gardener's House (within Floors Castle grounds), Junction House, Coledale Stables, Linen House, Edenside House, Little Hermitage, Greenhead Cottage, and Juniper Mill near Floors Castle.
• Roxburghe EstatescoreOthersRoxburghe Estates provides 250 affordable houses to the local community as part of its social responsibility initiatives.
• Tweed ForumminorStrategic or Co-development PartnerTweed Forum independently administers the Fallago Environment Fund grants, which are assessed twice yearly with application deadlines of 1 September and 1 March.
• BugLifeminorStrategic or Co-development PartnerBugLife partnered with Roxburghe Estates on the creation of 0.99 hectares of wildflower meadows within Floors Castle Policies as part of the Pollinators Along the Tweed initiative.
• Royal Horticultural Society (RHS)coreGTM or Marketing PartnerRHS Partner Garden status providing free entry to RHS members every Tuesday, Wednesday and Thursday during main season and winter for gardens.
• Historic HousescoreGTM or Marketing PartnerHistoric Houses membership grants access to Castle, Gardens and Grounds during main season and Gardens during winter on production of membership card.
• BBC Gardeners' WorldminorGTM or Marketing PartnerBBC Gardeners' World members receive two-for-one entry or 10% discount on solo visits, with access to Castle, Gardens and Grounds during main season and Gardens during winter.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorTrusted tour operator partners including international and domestic coach tour companies. Blue Badge Guides welcome to escort visitors. Coach-friendly with free parking for coaches.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hatfield House: Hatfield House is the family home of the Marquess of Salisbury and operates as a ticketed heritage attraction with formal gardens (including a historic Jacobean knot garden), park, F&B, retail, and venue hire. The private aristocratic family operation of ticketed interior tours and gardens makes it an obvious like-for-like peer.
• Blenheim Palace: Blenheim Palace is the most directly comparable peer: a UNESCO-listed stately home operating simultaneously as a family seat (Duke of Marlborough) and major heritage visitor attraction in southern England. It combines ticketed interior tours, formal gardens, events programme, on-site F&B, retail, holiday letting, and venue hire - the same diversified revenue mix and dual-use family/attraction model Floors Castle operates.
• Castle Howard: Castle Howard is a Yorkshire stately home operated as a heritage attraction by a private trust, with comparable revenue model spanning ticketed interior tours, gardens, F&B, retail, events, and filming. Like Floors Castle, it is a multi-generational aristocratic estate that opened to the public in the 20th century to fund preservation.
• Alnwick Castle: Alnwick Castle is the seat of the Duke of Northumberland, operating as a ticketed visitor attraction with gardens (The Alnwick Garden is a separately operated charitable entity), tours, events, and filming. Geographically close in northern England, it draws on a similar Edinburgh-Newcastle tourist catchment and serves as a comparable peer for regional castle/heritage tourism.
• Woburn Abbey: Woburn Abbey is the family seat of the Duke of Bedford operating as a heritage attraction with gardens, F&B, retail, safari park, and events. Its dual family/attraction model, diversified estate revenue streams (including holiday letting adjacent), and ownership structure make it a strong direct comparable to Floors Castle.
• Chatsworth House: Chatsworth House is the seat of the Duke of Devonshire and operates as a flagship heritage attraction with a 105-acre garden, farms, retail, F&B, and venue hire. The Chatsworth Estate Trust model is closely analogous to a family-run heritage attraction drawing on ducal provenance and a diversified estate portfolio, mirroring Floors Castle's Roxburghe Estates structure.
• Blair Castle and Hercules Gardens: Blair Castle is the seat of the Dukes of Atholl and operates as a Scottish heritage attraction with castle tours, gardens, F&B, retail, and Highland sporting estates. As a fellow privately operated Scottish castle-run-as-attraction, it is among the closest geographic and ownership-model peers to Floors Castle.

Regional players

• Cragside (National Trust): Cragside is the Victorian Northumberland estate of the 1st Lord Armstrong, operated by the National Trust with ticketed interior tours, gardens, woodland walks, and a focus on innovation heritage. It sits in the same north-of-England/Scottish-Borders tourism catchment as Floors Castle and competes for similar visitors while offering a contrasting custodianship model.

Broad incumbents

• Warwick Castle: Warwick Castle is owned and operated by Merlin Entertainments as a fully commercial heritage attraction. It represents the upper bound of professionalised castle tourism and a relevant benchmark for ticket pricing, F&B spend per visitor, and seasonal event programming that Floors Castle could lift over time.
• Powis Castle and Garden (National Trust): Operated by the National Trust, Powis Castle demonstrates the alternative charitable/custodial model for stately home attractions, with formal gardens as a major draw. It serves as a benchmark for operational scale, gardens programming and member/pass economics relevant to Floors Castle's RHS Partner Garden positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/floors-castle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floors Castle