What flor-design GmbH does

flor-design GmbH is a Freiburg-based German garden, landscape, and green infrastructure contractor founded in 1992. The company operates three integrated service lines: Garten- und Landschaftsbau (regional garden and landscape construction in Freiburg/Südbaden), Dachbegrünung (extensive and intensive green roof systems delivered nationwide), and Wandbegrünung (facade-bound and freestanding vertical greening), with the proprietary greencityWALL modular vertical greening system as a key differentiator. The greencityWALL product uses 2m-high base modules that can be planted from all sides and installed without foundations, allowing pre-produced elements to be delivered and positioned on site.

The business operates on a project-based, quote-based professional services model, sourcing leads via direct inquiries, the company website, industry trade shows (Gartenträume, Getec, Landesgartenschau), and association networks. Pricing is not publicly disclosed because each engagement is customized to scope, materials, and site conditions. Customer mix spans residential property owners, commercial real estate, hospitality, retail, healthcare, education, and public-sector clients, with named references including Hauptfeuerwache Karlsruhe, Fraunhofer EMI Freiburg, Schulzentrum München, Klinikum Konstanz, and Hotel Green City Freiburg-Vauban. The company's Hauptfeuerwache Karlsruhe project was awarded BuGG-Gründach des Jahres 2022 by Bundesverband GebäudeGrün e.V.

flor-design is a privately held German GmbH under founder/management control by three Geschäftsführer (Tobias Buchen, Oliver Senn, Raphael Wegenast), with no disclosed external investors or parent company. The firm employs over 120 staff across headquarters in Freiburg-Lehen and maintains an in-house fleet/machinery park. The current entity was formed in 2023 when three previously separated companies (flor-design, flor-design Dach GmbH, flor-design Wand GmbH) were merged back into a single unified GmbH, consolidating more than 25 years of operating history and the capacity to install over 100,000 m² of green roof annually.

Name

flor-design GmbH

Legal name

flor-design GmbH

Website

https://flor-design.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

flor-design GmbH is a Freiburg-based German landscape and green infrastructure contractor offering garden construction, green roof systems, and vertical wall greening, including the proprietary greencityWALL modular system, serving residential, commercial, and public-sector clients regionally and nationwide.

Ownership category

akta.pro rank

Product category

Landscape and Green Infrastructure Construction Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape construction services
• Green roof systems
• Vertical wall greening
• Garden design
• Green building infrastructure

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Garden and Landscape Construction Services: Project-based services for creating and maintaining outdoor facilities including design elements and equipment. Regional service in the Freiburg/Südbaden area.
2. Green Roof Systems: Design, installation, and maintenance of extensive and intensive green roof systems. Includes sedum-herb vegetation, drainage, waterproofing, and safety systems. Project capacity exceeds 100,000 m² annually.
3. Vertical Wall Greening: Facade-bound and freestanding vertical greening solutions using the proprietary greencityWALL system. Includes planning, installation, and care services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

flor-design GmbH designs, builds, and maintains green infrastructure projects including garden and landscape construction, extensive and intensive green roof systems, and vertical wall greening using the proprietary greencityWALL modular system. The company operates as a regional service provider in Freiburg/Südbaden for garden work and delivers specialized green roof and vertical wall projects nationwide across Germany, with annual green roof installation capacity exceeding 100,000 m².

Product overview

flor-design GmbH operates as a unified landscape architecture and green infrastructure company offering four integrated service lines: (1) Garten- und Landschaftsbau (Garden and Landscape Construction) for regional projects in Freiburg; (2) Dachbegrünung (Green Roof Systems) for extensive and intensive roof greening nationwide; (3) Wandbegrünung (Wall Greening Services) for interior and exterior vertical applications; and (4) greencityWALL, a proprietary modular vertical garden system with 2m base modules that can be planted from all sides and positioned without foundation. The company, established in 1992 and headquartered in Freiburg, employs over 120 staff and greens over 100,000 m² of roof area annually. The three divisions (garden, roof, wall) merged into a single GmbH in 2023 after previously operating as separate entities.

Differentiator

Problem solved

Functional benefit

Brands

• greencityWALL: Proprietary vertical wall greening system developed by flor-design. The basic module is 2m high and can be planted from all sides. The static construction allows positioning without foundation and enables delivery and placement of pre-produced and pre-planted greencityWALL elements.

Products and services

• greencityWALL vertical greening system
• Dachbegrünung (Green Roof Systems)

Quantifiable outcome

• Over 100,000 m² green roof installed annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bundesverband GebäudeGrün e.V. (BUGG)coreStrategic or Co-development PartnerIndustry association for building greening. flor-design is a member and their project (Hauptfeuerwache Karlsruhe) won the BUGG Green Roof of the Year 2022 award.
• Verband Garten-, Landschafts- und Sportplatzbau Baden-Württemberg e.V. (GalaBau Verband)coreStrategic or Co-development PartnerRegional industry association for garden, landscape, and sports field construction in Baden-Württemberg. Affiliated through membership.
• Baumkultur PfeffererminorOthersTree care specialist partner for specialized arboricultural services.
• Brossmer GdbR (Baumschule)minorOthersTree nursery providing plant materials for landscaping and greening projects.
• Terra Textura GmbHminorOthersBuilding materials and vegetation technology provider.
• BirkenmeierminorOthersBuilding materials supplier (KG GmbH & Co.) for construction projects.
• KandetzkiminorOthersAdvertising, internet, and communication agency responsible for web design and programming of flor-design's website.
• synergos (Hans-Gerd Leonhardt)minorOthersBusiness consulting partner for organizational and strategic advisory.
• Raiffeisen BaucenterminorOthersBuilding center providing construction materials and supplies.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Vertiko GmbH: German provider of vertical greening systems for interior and exterior applications. Closely comparable to greencityWALL on product format and target applications.
• Greenwave GmbH: Munich-based specialist in living wall / facade greening systems (Niwaki, modular living walls). Competes with flor-design's vertical greening offering from a tech-forward, product-led position.

Direct peers

• ZinCo GmbH: Provider of green roof systems, including drainage, substrate, and vegetation technology for extensive and intensive roof greening. Competes with flor-design on technical green roof installation and is a frequent counterpart on large German commercial projects.
• Optigrün international AG: German specialist in green roof systems, waterproofing, and roof greening solutions for commercial and public buildings. Directly comparable to flor-design's Dachbegrünung service line and a leading competitor in the German extensive/intensive green roof market.
• Mobilane (Mobilane GmbH): European provider of modular green wall and facade greening systems (LivePanel, etc.). Most direct competitive comparator to flor-design's greencityWALL vertical greening offering.

Regional players

• Bachmann Pflanzen + Landschaften: Baden-Württemberg–based full-service garden and landscape construction firm active in the Südbaden/Schwarzwald region. Comparable to flor-design's regional Garten- und Landschaftsbau operations with a similar craft-services profile.
• GalaBau Süd GmbH: Southern German landscaping and garden construction company serving a comparable regional commercial and private client base. Overlaps with flor-design on landscape construction services within overlapping southwestern German territories.

Others

• Bundesverband GebäudeGrün e.V. (BuGG): Germany's leading industry association for building greening (green roofs, facades, interior greening). Not a competitor but a key ecosystem partner and standards body of which flor-design is an active member.
• Verband Garten-, Landschafts- und Sportplatzbau Baden-Württemberg (GaLaBau BW): Regional industry association for garden, landscape, and sports-field construction in Baden-Württemberg. Comparable industry-network partner to flor-design; not a commercial competitor.

Broad incumbents

• Xero Flor America / Xero Flor Germany: Established international provider of extensive green roof systems and pre-vegetated mats. Competes with flor-design on green roof installation at the project level while operating at a much larger, multi-country scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flor-design-667332136778081
• Instagraminstagram.com/flor_design_freiburg
• LinkedInlinkedin.com/company/flordesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flor-design GmbH