Flore
Flore Group is a France-based investment company and professional community that operates five programs (Studio, Factory, Exec, Alliance, Club) to seed, co-found, and support impact entrepreneurs focused on French and European digital sovereignty, with 14 portfolio startups and €1.65M invested.
- Company typePrivate
- Founded-
- HeadquartersVersailles, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flore does
Flore Group SAS is a France-based private investment company and professional community founded in 2022 and headquartered in Versailles, with an initial capital of €1,765,000. The company operates five interlocking programs targeting impact entrepreneurs aligned with French and European digital sovereignty: Flore Studio co-founds startups (15% equity, €30K cash plus up to €80K in services), Flore Factory leads seed rounds of €50,000-€100,000 (10% equity, mix of capital and convertible bonds), Flore Exec deploys fractional executive directors with hybrid fixed-plus-BSA pricing into portfolio companies, Flore Alliance forms consortia of French SMEs to bid on large public and private tenders, and Flore Club is a private investment club for angel investors with €20,000-€50,000 recommended tickets and 1% commission plus 1% annual management fees. As of September 2025 the Factory portfolio comprised 14 startups with €1.65M cumulatively invested, 45 jobs created across the portfolio, and 8 crisis situations resolved, while the Alliance consortium had reached 40+ member companies.
The underlying technology stack is intentionally non-software. The core proprietary asset is the EMPIRIC evaluation method, a four-axis project assessment framework (alignment, impact, implementation capacity, financial profitability) adapted from the MAREVA method used by the French State for e-government project selection. The Flore Backbone serves as a shared services layer cataloguing preferential partner offerings (OVHcloud, Spark Avocats, Dynergie, Eldorado, etc.) for community members. Flore does not expose an API, SDK, MCP, or mobile application. Revenue is generated through five streams: equity appreciation from 10-15% portfolio stakes, commercial intermediation margins (8-12%) on missions routed through the consortium, Club commissions and management fees, Exec fixed-plus-BSA fees, and commercial portage margins on subcontracted contracts. The organization was founded by five engineering school classmates with 30 years of shared history, and is governed by "12 essential rules" including a 3:1 salary gap cap and employee share ownership that function as both cultural filter and competitive differentiation.
The go-to-market is hybrid and segment-specific: community-led across the broader Flore Network, sales-led for Factory applicants and Club investors, and enterprise field-sales for Alliance consortium deals with ministries and OIV-grade clients. Key partnerships include the Mairie de Paris (IT project management assistance, September 2024), four regional incubator partners (Laval Mayenne Technopole, Village By CA Paris, Le Poool, iTerra) for Studio deal flow, and a Backbone partner ecosystem of nine service providers. Distribution is anchored in France, with explicit sovereignty criteria (50%+ French capital, 80%+ European, 50%+ French production workforce) shaping both investment eligibility and eligibility for public-sector consortium contracts.
Flore firmographics
Firmographics- Name
- Flore
- Legal name
- Flore Group, SAS à capital variable
- Website
- https://flore.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flore Group is a France-based investment company and professional community that operates five programs (Studio, Factory, Exec, Alliance, Club) to seed, co-found, and support impact entrepreneurs focused on French and European digital sovereignty, with 14 portfolio startups and €1.65M invested.
- Ownership category
- akta.pro rank
Flore industry classification
Industry- Product category
- Impact Venture Capital and Startup Community
- NAICS
- Other Financial Vehicles (525990), Other Management Consulting Services (541618)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)
Keywords
Where Flore is headquartered
LocationHeadquarters
- HQ city
- Versailles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Flore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Returns and Capital Participation: Flore Group operates its own investment fund to support seed-stage projects. Returns come from the appreciation of equity stakes in portfolio companies (Cellules). Flore Group takes 10% equity in Factory companies and 15% in Studio companies.
- Commercial Intermediation Margins: Flore Group applies a unique commercial intermediation margin (markup) on missions brought to community members: 12% for Network, 10% for Alliance, 8% for Factory circles. Contracts won are made available to the community through commercial portage/subcontracting mechanisms.
- Club Membership and Investment Fees: Flore Club charges a 1% investment commission (HT), 1% annual management fees (HT), and a performance premium on high-value investments. Investment recommended range is €20,000 to €50,000 per member.
- Fractional Executive Services: Flore Exec deploys part-time executive directors with a hybrid model: a fixed fee at start, performance-based interest via BSA (stock warrants), aligning interests between startup, fund, and Flore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flore Factory: Seed investment of €50,000-€100,000 for 10% equity stake |
| Other | Multi-year contract | Flore Studio: Co-founding support with €30k cash + ~€80k in services for 15% equity |
| Other | Annual | Flore Club: Private investment club with €20,000-€50,000 recommended investment |
| Hybrid | Multi-year contract | Flore Exec: Fractional executive deployment with hybrid pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Flore product offering
Product offeringCore offering
Flore is a private investment company and professional community that supports impact entrepreneurs through five interconnected programs: Flore Studio (co-founds startups contributing to French and European digital sovereignty), Flore Factory (leads seed funding rounds of €50k-€100k for impact startups), Flore Exec (deploys fractional executive directors to startups in growth or crisis phases), Flore Alliance (coordinates a consortium of French digital SMEs to bid on large public/private tenders), and Flore Club (a private investment club for angel investors). Members are evaluated through the proprietary EMPIRIC multidimensional assessment method and bound by the 12 Essential Rules governing humanist management practices.
Product overview
Flore is a professional community and investment company organized around five interconnected programs designed to support impact entrepreneurs at various stages. Flore Studio co-founds startups focused on French and European digital sovereignty, while Flore Factory provides seed funding and strategic support to existing impact startups. Flore Exec deploys fractional executives to startups in growth or crisis phases. Flore Alliance enables French SMEs to form consortia for large public and private sector projects, and Flore Club provides a private investment vehicle for angel investors. Flore Network serves as the entry gateway for new members. The ecosystem is unified by the EMPIRIC evaluation method and supported by the Flore Backbone shared services platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Flore Studio A startup studio that co-founds impact companies contributing to French and European digital sovereignty, providing strategic mentorship, ~€30k cash plus up to €80k in services for a 15% equity stake. Targets founders already supported by incubators or technopoles and accepts 3 projects per quarter.
- Flore Factory Seed investment fund for impact startups leading the first funding round with €50,000-€100,000 (mix of capital and convertible bonds) for 10% equity, plus strategic, technical, managerial, and commercial support. Entrepreneurs apply through a member portal, undergo EMPIRIC evaluation, and receive decisions in 2-3 weeks.
- Flore Exec Program deploying part-time executive directors in startups experiencing rapid growth, crisis, or consolidation. Targets French investment funds that have invested at least €2M in a startup. Uses hybrid pricing: fixed fee at start plus BSA performance component for a recommended 3-month duration (extendable to 6 additional months).
- Flore Alliance Consortium of French SMEs in digital services that bids collectively on large national public and private tenders. Flore Group acts as a single point of contact, coordinates expertise from member companies, and applies a 10% commercial intermediation margin on contracts won. Reached 40+ members by early 2023 with a target of 100.
- Flore Club Private investment club that brings together experienced managers and entrepreneurs investing together in high-impact, high-growth startups creating value in France. Charges 1% investment commission (HT), 1% annual management fees (HT), and a performance premium on high-value investments. Recommended investment per member is €20,000-€50,000 (max €100,000).
- Flore Network The entry point and gateway to the Flore community for entrepreneurs and projects that do not directly participate in one of the five main programs. Members can later join Factory, Studio, Alliance, Exec, or Club.
Quantifiable outcome
- 14 startups financed with 1,650 k€ invested and 45 jobs created
- +3 more outcomes
Companies that use Flore
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Flore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flore partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Mairie de Paris (Paris Municipality)coreFlore Alliance was selected by the Paris Municipality for IT project assistance and control missions (assistance à maîtrise d'ouvrage informatique). This represents a significant public sector validation of Flore Alliance's consortium capabilities for large government projects.
- Spark AvocatsminorLegal firm specializing in startups and innovative SMEs. Provides preferential conditions and personalized support to Flore community members as part of the Backbone service bouquet. Services include fund-raising, key person association, growth transactions, and contract negotiation.
- DynergieminorSpecialist in business financing with over 15 years of experience. Accompanies over 400 companies annually in obtaining non-dilutive funding (CIR, regional/national/EU project calls, banking financing). Provides audit and roadmap of non-dilutive financing opportunities for Flore members.
- OVHcloudminorOVHcloud Startup Program offers Flore startups premium accompaniment and preferential conditions: €10,000-€100,000 cloud credits, up to 20 hours technical expertise, certifications, marketing actions, and ecosystem access. Since 2015, over 3,300 startups have joined the program.
- EldoradominorPlatform specialist in dilutive (fund-raising) and non-dilutive financing (loans, subsidies, competitions) for innovation. Founded in 2017 by three serial entrepreneurs, Eldorado accompanies over 300 project leaders annually. Provides audit, business plan adaptation, financial health evaluation, and administrative file construction.
- Pichard & AssociésminorLaw firm specializing in patrimonial companies, French companies with dispersed shareholders, and fast-growing companies (listed groups, ETIs, SMEs, startups). Strategic partnership with Flore Group. Provides preferential conditions for Flore members in corporate law, tax, social, M&A, and fund-raising matters.
- iXcampusminorHybrid campus hosting tech companies and university formations (design & data sciences) in Saint Germain en Laye. Includes company incubator, Château Saint-Léger event venue with auditoriums, meeting rooms, and 1,200m² event space. Provides preferential conditions for Flore community events.
- Studio ClairvoyantminorGraphic design studio specializing in visual identity design. Services include logotype, visual identity, communication printing, publishing, social media visuals, and website mockups. Provides preferential conditions for Flore community members as part of Backbone services.
- TheCampminor10,000m² exceptional and eco-responsible spaces in Provence (Aix-en-Provence area) for corporate events and community animation. Includes coworking spaces for local startups and remote employees. Provides preferential conditions for Flore community events and community building.
- STA PortageminorPayroll portage specialist enabling independents to benefit from CDI (permanent contract) while maintaining autonomy. Services include salary slips, social benefits, unemployment insurance, and retirement benefits. uncdi.com offers autonomous service with fixed fees. Provides preferential conditions for Flore members.
- Laval Mayenne TechnopoleminorIncubator partner for Flore Studio. Flore prioritizes projects already supported by incubators or technopoles, as dual accompaniment (Incubator + Studio) maximizes success chances.
- Village By CA ParisminorIncubator partner for Flore Studio. Collaborative acceleration program for startups with regional presence across France.
- Le PooolminorIncubator partner for Flore Studio, based in the West of France (Brittany region). Technology and innovation accelerator.
- iTerraminorIncubator partner for Flore Studio. Territorial innovation and technology development structure.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Flore competitors and assessment
Company assessmentDirect peers
- Serena Capital: Paris-based early-stage VC investing in French and European tech startups across sectors. Comparable to Flore Factory for the early-stage investing component, with more conventional return-focused thesis rather than impact/sovereignty.
- RAISE: Paris-based investment platform combining venture funds (RAISE Ventures), private investment club (RAISE Sherpas), and philanthropy (RAISE Lab). Most directly comparable to Flore as a French impact-oriented multi-program platform with club and fund structures.
- Entrepreneur First: London-based talent-first startup builder that brings individuals together to form startups from scratch, taking equity at founding. Directly comparable to Flore Studio's co-founding studio model.
- Kima Ventures: One of Europe's most active seed investors, backing tech startups globally with fast decision-making. Comparable to Flore Factory as a rapid-decision seed investor, though with a different (non-impact, non-sovereignty) screening lens.
- Antler: Global startup studio and pre-seed/seed investor that co-founds companies with founders and provides initial capital, mentorship, and follow-on support. Closely mirrors Flore's Studio + Factory combined model across geographies.
- Investisseurs dans la Ville: French business angel network focused on impact investments in underserved territories and inclusive entrepreneurship. Comparable to Flore Club and Factory as an impact-aligned French angel network with social mission.
- France Angels: Federation of French business angel networks representing over 5,000 individual investors across France. Comparable to Flore Club as an aggregator of angel investors seeking collaborative deal flow, though operating at much greater scale across multiple regional networks.
- TheFamily: Paris-based community and investment platform supporting European tech entrepreneurs with mentorship, capital, and peer networks. Comparable as a French community-driven model combining networking, education, and investment.
Broad incumbents
- Bpifrance: France's state-owned investment bank providing seed, venture, growth, and export financing to French companies. Overlaps with Flore's mission of supporting French entrepreneurship and competes for the same sovereign-aligned deal flow at much larger scale.
- Alven Capital: Paris-based early-stage VC investing in French and European tech startups. Comparable as a French early-stage investor, though at larger check sizes and broader sector exposure than Flore's impact-filtered Factory.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flore social profiles
Digital presenceFlore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flore leadership team
Management profileNumber of profiles
Profiles5 records
Flore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flore
What does Flore do?
Flore is a private investment company and professional community that supports impact entrepreneurs through five interconnected programs: Flore Studio (co-founds startups contributing to French and European digital sovereignty), Flore Factory (leads seed funding rounds of €50k-€100k for impact startups), Flore Exec (deploys fractional executive directors to startups in growth or crisis phases), Flore Alliance (coordinates a consortium of French digital SMEs to bid on large public/private tenders), and Flore Club (a private investment club for angel investors). Members are evaluated through the proprietary EMPIRIC multidimensional assessment method and bound by the 12 Essential Rules governing humanist management practices.
Is Flore a public or private company?
Flore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flore founded?
Flore was founded in -1. It employs 11 to 50 people.
Where is Flore based?
Flore is headquartered in Versailles, France, in the Europe region.
How does Flore make money?
Four revenue lines are on record. Investment Returns and Capital Participation is the primary driver. The others are commercial Intermediation Margins, club Membership and Investment Fees and fractional Executive Services.
Who are Flore's main competitors?
Direct peers on record are Serena Capital, RAISE, Entrepreneur First, Kima Ventures, Antler, Investisseurs dans la Ville, France Angels and TheFamily. Broad incumbents are Bpifrance and Alven Capital.
Does Flore have an API?
No public API is recorded for Flore.
What industry is Flore in?
Flore's product category is Impact Venture Capital and Startup Community. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 525990 and its SIC code is 6282.