Florida Optometric Assn

What Florida Optometric Assn does

The Florida Optometric Association (FOA) is a Tallahassee-based 501(c)(6) nonprofit professional membership association that has represented optometrists in Florida for over a century, with annual conventions traced to approximately 1899-1902. The organization serves more than 1,700 licensed Doctors of Optometry (O.D.) across the state through 10+ affiliated local societies (BCOA, MDOPA, PBCOA, WFOA, CFSOP, SWFOA, NEFOS, LROA, NCFOS), plus optometry students and paraoptometric staff. It is the official Florida state affiliate of the American Optometric Association (AOA), with FOA's Tad R. Kosanovich, O.D. serving on the AOA Board of Trustees.

The FOA's core products are membership services (advocacy, COPE-accredited continuing education, coding and billing support, Legal Corner, Insight Magazine, and the AOA-affiliated doctor locator) and the annual FOA Convention (Tampa, July 16-19, 2026; 20+ hours of CE; exhibit hall; House of Delegates). Supporting products include the iOS/Android FOA Convention App for schedules and lecture notes. The FOA does not develop proprietary technology; its digital infrastructure runs on YourMembership.com association management software, and it holds no patents or proprietary AI capabilities. Leadership consists of an elected Board of Trustees led by President Nathan Etten, O.D. and Chairman Steven Silverstone, O.D.

The FOA monetizes through four revenue streams: recurring membership dues across FOA Member, AOA Member, Student, and Resident tiers; one-time convention registration fees (FOA Member $849, AOA $949, Non-member $1,149, Student/Resident $25); corporate exhibitor booth sales ($2,599 per booth) and tiered sponsorships (Diamond Plus, Diamond, Ruby, Sapphire, Emerald, Topaz, Pearl, Crystal) anchored by VSP Vision, Bausch + Lomb, Johnson & Johnson Vision, EssilorLuxottica, Alcon, CooperVision, and Dompé; and ancillary fundraising such as the $100/player FOEHF TopGolf event. GTM is community-led, relying on peer advocacy, local society chapters, legislative wins (e.g., March 26, 2025 Board of Optometry Final Order approving IPL/Optilight therapy), and the "Be One, Get One" $200 recruitment credit program.

Name

Florida Optometric Assn

Legal name

Florida Optometric Association

Website

https://floridaeyes.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Florida Optometric Association (FOA) is a Tallahassee-based nonprofit professional membership association serving more than 1,700 licensed optometrists across Florida through advocacy, COPE-accredited continuing education, and an annual convention, operating as the state affiliate of the American Optometric Association.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from optometrists across Florida. The organization offers various membership categories including FOA member, AOA member, student members, and resident members with different dues structures.
2. Convention and Event Registration: Revenue from annual conventions including attendee registration fees (FOA Member $849, AOA Member $949, Non-member $1149), exhibitor booth fees ($2,599), banquet tickets, and social event passes.
3. Exhibitor and Sponsorship Revenue: Corporate sponsorships at various tiers (Diamond Plus, Diamond, Ruby, Sapphire, Emerald, Topaz, Pearl, Crystal) and exhibitor booth sales at the annual convention generate non-dues revenue.
4. Membership Recruitment Incentives: The FOA offers a Be One, Get One membership drive where recruiters receive $200 dues credit for each new member recruited who is retained for 12 consecutive months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Florida Optometric Association (FOA) is a nonprofit professional membership association serving more than 1,700 licensed optometrists across Florida. It delivers core services including statewide legislative and regulatory advocacy before the Florida Legislature and regulatory bodies, COPE-accredited continuing education, an annual convention with exhibit hall, practice management and coding/billing resources, and peer networking through local societies. Membership dues fund operations, with additional revenue from convention registration, exhibitor booth sales, and corporate sponsorships.

Product overview

The Florida Optometric Association operates as a professional membership organization offering services to over 1700 optometrists across Florida. Its core product portfolio consists of membership services providing advocacy, legal resources, and continuing education support, complemented by an annual FOA Convention delivering COPE-accredited education and an exhibit hall. The FOA Convention App serves as the primary digital interface for convention attendees, providing schedule access, lecture downloads, and exhibitor information. The organization's digital infrastructure is powered by YourMembership.com association management software.

Differentiator

Problem solved

Functional benefit

Products and services

• FOA Membership Services

Quantifiable outcome

• 34.7% of all Medicare FFS eye examinations in 2023 were provided by optometrists, a steady increase from 29.9% in 2017.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• VSP VisionflagshipGTM or Marketing PartnerVSP Vision serves as a Diamond Plus sponsor of the FOA Convention, hosting the Welcome Reception. The partnership provides visibility to VSP's network of providers and supports member benefits.
• Bausch + LombflagshipGTM or Marketing PartnerBausch + Lomb holds Diamond Plus sponsorship status and participates as a convention exhibitor and breakfast symposium sponsor at FOA events.
• Johnson & Johnson VisionflagshipGTM or Marketing PartnerJohnson & Johnson Vision is a Diamond Plus convention sponsor, providing breakfast symposiums and supporting the FOA convention program.
• EssilorLuxotticacoreGTM or Marketing PartnerEssilorLuxottica participates as a Diamond sponsor and supports the AOA Leadership Institute program as a sponsor, contributing to leadership development for optometry professionals.
• AlconcoreGTM or Marketing PartnerAlcon holds Diamond sponsorship at the FOA Convention and participates as an exhibitor and Move It and See What's New/Next session sponsor.
• CooperVisioncoreGTM or Marketing PartnerCooperVision is a Diamond sponsor that supports myopia management education sessions and the Mastering Communication to Fight Myopia program at FOA conventions.
• American Optometric Association (AOA)flagshipStrategic or Co-development PartnerFOA is the state affiliate of AOA, coordinating on federal legislative issues, AOA's Eye Deserve More campaign, doctor locator, AOA Leadership Institute, and Optometry's Meeting. Dr. Tad Kosanovich serves on the AOA Board of Trustees.
• SECO InternationalcoreStrategic or Co-development PartnerSECO International is a Pearl sponsor of FOA and hosts the annual SECO meeting which FOA members may attend for continuing education.
• DompécoreGTM or Marketing PartnerDompé is a Diamond sponsor providing breakfast symposiums at FOA conventions and supporting educational programming for members.
• Vision SourcecoreGTM or Marketing PartnerVision Source is a Sapphire sponsor that provides presentations at FOA conventions and supports the optometric community through member services.
• Special Olympics Florida Opening EyesminorOthersSpecial Olympics Florida Opening Eyes program provides vision screenings and care to Special Olympics athletes, with FOA member volunteers participating in screening events.
• Johnson and Johnson VisioncoreGTM or Marketing PartnerJohnson and Johnson Vision sponsored the AOA Leadership Institute program, developed by the AOA Leadership Development Committee to inspire and equip emerging leaders in optometry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Optometric Association (AOA): The national federation to which FOA is a state affiliate; directly comparable membership, advocacy, and CE model operating at the federal level for U.S. optometrists.
• American Dental Association (ADA): National professional association for dentists with a state-society federation model, advocacy, CE, and convention revenue streams structurally analogous to FOA's.

Direct peers

• New York State Optometric Association: State-level optometric membership association providing advocacy, education, and member services to New York ODs; same operating model as FOA.
• California Optometric Association: State optometric association serving California ODs with advocacy, CE, and an annual conference; directly comparable to FOA in mission and revenue model.
• Texas Optometric Association: Large state optometric association offering the same membership, advocacy, and annual convention model for Texas-licensed optometrists; most direct structural peer to FOA.

Emerging players

• American Academy of Optometry: Membership organization for optometrists focused on advanced clinical education and fellowship; overlaps with FOA's CE and professional development function.
• American Academy of Ophthalmology: Physician society for ophthalmologists that overlaps with FOA on scope-of-practice advocacy and eye-care policy; relevant comparator for legislative positioning.
• SECO International: Annual optometric conference and education organization that competes for OD CE spend and sponsorships; overlaps with FOA's annual convention offering.

Others

• Association of Schools and Colleges of Optometry (ASCO): Represents optometry schools and colleges; overlaps with FOA in the optometric ecosystem and in supporting student pipeline engagement with FOA student memberships.
• Vision Council of America: Trade association representing optical industry manufacturers and suppliers; comparable membership/sponsorship model and overlapping corporate sponsor base with FOA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FloridaEyes1
• Facebookfacebook.com/floridaoptometricassociation
• LinkedInlinkedin.com/company/florida-optometric-assn
• Instagraminstagram.com/florida_optometric_association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Florida Optometric Assn