Florida Chapter of the American Planning Association (APA Florida)

Name

Florida Chapter of the American Planning Association (APA Florida)

Legal name

Florida Chapter of the American Planning Association

Website

https://florida.planning.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: APA Florida generates revenue through APA membership, with members receiving access to Florida Planning Magazine, e-News & Notes, the Knowledge Center, job listings, consultant directory, and section participation.
2. Conference and Event Revenue: Annual Florida Planning Conference and Florida Planning Summit generate revenue through registration fees and serve as key touchpoints for member engagement.
3. Advertising - Florida Planning Magazine: Florida Planning Magazine (quarterly digital publication with 3,200+ circulation) generates advertising revenue through display ads ($175-$500 depending on size).
4. Job Mart Advertisements: Text-based job postings billed by word count: $50 for up to 100 words, additional charges for longer listings, 30-day ad period promoted on LinkedIn, Twitter, and monthly e-newsletter.
5. Consultant Directory Ads: $250 per year for business card ads in the Consultant Directory (included in each issue of Florida Planning and posted on website); $30 per issue option available; live link upgrade for additional $350/year.
6. Annual Sponsorship Program: Four-tier annual sponsorship program with yearlong event exclusive options. 25% discount available for Florida-certified minority-, female-, or veteran-owned businesses. Conference-level and vendor/booth opportunities also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

APA Florida is a nonprofit professional membership association that delivers professional development, certification support, advocacy, and networking services to urban and regional planners across Florida. It provides APA membership access, the Florida Planning Conference and Summit, the quarterly Florida Planning Magazine, AICP exam preparation and CM maintenance programs, a job board, consultant directory, RFP/RFQ listings, awards programs, and section-based local engagement through 12 geographic chapters.

Product overview

APA Florida is a professional membership organization serving urban and regional planners across Florida. The organization offers a unified membership-based service portfolio centered on professional development, knowledge sharing, and community planning advocacy. Core offerings include Florida Planning Magazine (quarterly digital publication), the Knowledge Center with various planning resources, annual conferences (Florida Planning Conference and Florida Planning Summit), AICP certification preparation and CM maintenance programs, and the Great Places in Florida awards program. Additional services include a Career Center with job postings, RFP/RFQ listings, a Consultant Directory, sponsorship and advertising opportunities, Planning Officials Training Workshops, and Legislative Reporter newsletters. The organization is structured into 12 geographic sections for local member engagement. This is not a technology product but a professional association service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• APA Florida Membership Services Core membership offering providing individual Florida planners access to Florida Planning Magazine, e-News & Notes newsletter, the Knowledge Center, job listings, consultant directory, RFP/RFQ listings, section participation, AICP certification support, and professional development resources through the APA member portal.
• Florida Planning Conference Annual in-person conference for Florida planning professionals featuring project awards presentations, professional development sessions, networking, and educational programming. Registration-based access with separate revenue and event structure from membership.
• Florida Planning Summit Annual summit event featuring workshops and educational sessions for Florida planning professionals, with past workshop presentations archived for ongoing member access.
• Planning Officials Training Workshop Mobile expert-led training workshop providing comprehensive instruction on local planning and zoning fundamentals, Florida land use law, and effective public engagement, delivered across different geographic sections for planning officials, zoning board members, and local government staff.
• AICP Exam Preparation Program Certification exam preparation service for the American Institute of Certified Planners (AICP) credential, including study guides, exam guide links, preparation resources, and diversity scholarship opportunities for prospective AICP candidates in Florida.
• CM Maintenance Program Continuing Maintenance (CM) credit tracking and maintenance service for AICP certification holders, including free CM opportunities, provider audit information, and ongoing credential maintenance resources for Florida-based certified planners.
• Consultant Directory Business directory of Florida planning consultants and firms, included in each issue of Florida Planning Magazine and posted on the website, with paid annual ($250/year) and per-issue ($30/issue) listing options plus an optional live link upgrade ($350/year).
• Career Center and Job Announcements Job posting board featuring planning positions across Florida municipalities and organizations, with paid Job Mart classified listings billed by word count ($50 up to 100 words) and promoted across LinkedIn, Twitter, and the monthly e-newsletter.
• RFPs and RFQs Listing Service Directory of Requests for Proposals and Requests for Qualifications for Florida planning services, available at no charge on the website and promoted in the electronic newsletter, enabling firms to identify planning contract opportunities statewide.

Quantifiable outcome

• Florida Planning Magazine reaches 3,200+ readers per issue

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• American Institute of Architects (Treasure Coast Chapter)minorStrategic or Co-development PartnerCollaborated with AIA Treasure Coast Chapter in March 2015 to hold a charrette at the Port St. Lucie Botanical Gardens to solicit public input on the Pioneer Park and boardwalk development, with over 100 attendees contributing to the conceptual master plan.
• National Main Street CentercoreStrategic or Co-development PartnerAPA Florida promotes the Florida Main Street program, which is affiliated with the National Main Street Center and utilizes the Four-Point Approach for community-based revitalization initiatives. The program is administered by the Florida Department of State's Division of Historical Resources.
• Florida Department of State - Division of Historical ResourcescoreStrategic or Co-development PartnerAdministers the Florida Main Street program, which APA Florida promotes to members. The program focuses on revitalizing historic downtowns and economic development within historical preservation context.
• University of Florida Department of Urban and Regional PlanningminorStrategic or Co-development PartnerThe Sun Coast Section promotes UF's Planning Research & Practice Conference and the department serves as a university liaison to the section. UF is listed as an annual sponsor.
• Florida Department of Management ServicesminorOthersAPA Florida offers a 25% discount on annual and conference sponsorship levels for Florida-based minority-, female-, or veteran-owned business enterprises certified by this department (except for Conference Supporter level).
• Florida Department of TransportationminorOthersAPA Florida offers a 25% discount on annual and conference sponsorship levels for Florida-based disadvantaged business enterprises certified by this department.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APA New York Metro Chapter: Direct state-level peer chapter of APA serving planners in the New York metro region. Operates with the same events, awards, advocacy, and section structure as APA Florida.
• Congress for the New Urbanism (CNU): Membership organization for planners, architects, and designers focused on urbanism. Highly comparable in mission (better planning outcomes) and revenue model (dues, conferences, publications), though smaller and more ideologically focused.
• APA California Chapter: Another large state chapter of APA operating with the same chapter structure, conferences, magazine, and section network. Directly comparable in business model, revenue mix, and member services as a peer state chapter.

Broad incumbents

• National Association of Home Builders (NAHB): Large trade association with state/local affiliates, membership dues, conferences, publications, and advocacy. Comparable association structure and revenue mix, though focused on the building industry rather than planning professionals.
• American Planning Association (National): National umbrella organization for urban and regional planners. APA Florida operates as a state chapter under this parent, sharing the same membership model, AICP certification framework, and advocacy mission, but at a national rather than state scale.
• International City/County Management Association (ICMA): Professional association for local government managers and administrators. Comparable professional membership model with conferences, publications, credentialing, and advocacy, though serving a different (though adjacent) public-sector occupation.
• Urban Land Institute (ULI): Global research and education organization focused on land use and real estate, with membership dues, district councils, conferences, and publications. Comparable professional membership model with broader commercial real estate scope.
• American Society of Landscape Architects (ASLA): National professional association for landscape architects with state chapters, conferences, advocacy, and continuing education. Comparable membership-association model for a closely adjacent planning profession.
• American Institute of Architects (AIA): National professional membership association for architects, which also operates state and local chapters. Highly comparable business model (dues, conferences, publications, advocacy, component chapters) for a related built-environment profession.

Regional players

• Florida Planning and Zoning Association: Florida-based professional association for planning and zoning officials. Operates in the same state and serves an overlapping member constituency (local government planning officials) with a similar chapter/event structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuncoastAPAFL
• LinkedInlinkedin.com/company/apa-florida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Florida Chapter of the American Planning Association (APA Florida)