Florida Turf

What Florida Turf does

Florida Turf, formally Turfgrass Producers of Florida (TPF), is a not-for-profit trade association founded in 1989 that represents approximately 44 sod grower member farms across the state of Florida. Headquartered in Winter Springs, Florida, with about 12 employees, the association does not grow or sell sod directly; instead, it functions as a facilitator, connector, and industry advocate—maintaining the 'Find a Farm' directory and 'Turf Types' variety locator that connect homeowners, landscapers, and commercial buyers with member farms across all five Florida regions (Central, Northeast, Northwest, Southeast, Southwest). TPF's membership is structured as two tiers: Grower Membership at $600 per year and Associate Membership at $350 per year for industry suppliers, generating the association's core recurring revenue.

The association's core products and services are membership administration, the quarterly Clippings Newsletter (offering both content distribution and advertising inventory), the annual Growing Better meeting and trade show, the TPF Member Scholarship Program (established in 2020, awarding $1,000 annually), and the joint Member Farm Directory and Turfgrass Variety Locator. The business model is built on five revenue streams: recurring grower and associate membership dues, newsletter and directory advertising, registration and sponsorship fees from the annual Growing Better event, and—most notably—royalty-sharing revenue from 20+ year joint turfgrass variety release programs with Sod Solutions. The latter stream has been material enough that the association explicitly credits it with enabling TPF to 'grow and thrive.'

TPF also maintains a research partnership with the University of Florida Institute of Food & Agricultural Sciences (UF/IFAS), funding proprietary grower research including the inaugural Florida Sod Inventory and Pricing Report in 2025. The association's value proposition to members is research-backed variety development, regulatory advocacy on behalf of the Florida sod industry, networking through the annual event, and a statewide marketing platform that drives buyer leads to member farms. Major named member farms include A. Duda & Sons, Bethel Farms, Tater Farms, Council Growers, and JW Turf Farms—the last of which operates 1,600 acres serving golf courses, sports complexes, and commercial projects.

Name

Florida Turf

Legal name

Turfgrass Producers of Florida

Website

https://floridaturf.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Turfgrass Producers of Florida (Florida Turf) is a not-for-profit trade association founded in 1989 that represents approximately 44 sod grower member farms across Florida, providing membership services, industry advocacy, research collaboration with UF/IFAS, and a statewide buyer-farmer directory.

Ownership category

akta.pro rank

Product category

Sod Industry Trade Association

NAICS

Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Sod industry association
• Turfgrass producer directory
• Sod grower membership
• Turfgrass variety locator
• Florida sod trade group

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grower Membership Dues: Annual membership dues from sod producers/growers in Florida. Dues are $600 per year and renew annually in January. This is the primary revenue stream for the not-for-profit association.
2. Associate Membership Dues: Annual membership dues from suppliers of goods and services to the Florida sod industry. Dues are $350 per year and renew annually in January.
3. Clippings Newsletter Advertising: Quarterly newsletter published and distributed both by hard copy and online. Offers advertising opportunities to reach sod growers and industry suppliers.
4. Member Directory Advertising: Members-only ad opportunities in the annual TPF Member Directory, reserving ad space by June 15 with materials due June 30.
5. Growing Better Event Revenue: Annual meeting and trade show featuring clay shoot fundraiser ($175/person), reception and dinner ($150/person), exhibit space ($500), and Friday events ($75/person).
6. Joint Release Program Royalties: Royalty-sharing revenue from collaborative turfgrass variety release programs with Sod Solutions and UF/IFAS, which has enabled the association to grow and thrive.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Turfgrass Producers of Florida (TPF) is a not-for-profit trade association representing Florida sod growers since 1989. TPF does not grow or sell sod directly; instead it connects buyers with its approximately 44 member farms through a 'Find a Farm' directory and 'Turf Types' variety locator, while delivering membership services (Grower and Associate memberships), publishing the quarterly Clippings newsletter, and organizing the annual Growing Better meeting and trade show.

Product overview

Turfgrass Producers of Florida is a not-for-profit trade association representing sod growers statewide since 1989. Rather than selling a unified product platform, TPF provides membership services (Grower and Associate memberships), operates a quarterly Clippings Newsletter publication, organizes the annual Growing Better Meeting and Show event, runs a Member Scholarship Program, and maintains a Member Farm Directory and Turf Type Locator for connecting buyers with Florida sod producers. TPF also offers advertising opportunities through its Clippings newsletter and member directory.

Differentiator

Problem solved

Functional benefit

Products and services

• TPF Membership Services

Quantifiable outcome

• Over 35 years of industry representation since 1989
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sod SolutionscoreStrategic or Co-development PartnerLong-standing joint release programs for turfgrass varieties spanning 20+ years. Christian Broucqsault, COO of Sod Solutions, has played a critical role in all facets of these programs, from licensing strategies to securing planting stock to marketing. The programs have provided TPF with royalty-sharing revenue enabling association growth.
• University of Florida Institute of Food & Agricultural Sciences (UF/IFAS)coreStrategic or Co-development PartnerResearch collaboration to develop better turfgrass varieties, address common production problems, and provide educational opportunities. TPF provided funding to the Florida Sod Inventory and Pricing Report project from the grower Turf Research Fund. Principal investigator Dr. Alex J. Lindsey conducted research.
• Firefly AutomatixminorGTM or Marketing PartnerEquipment sponsor and presenter at Growing Better 2026. Hosts growers-only session reviewing updates to Firefly's automated harvesters, previewing new developments, and addressing owner-operator questions.
• Everglades Equipment GroupminorGTM or Marketing PartnerPartner sponsor for Growing Better 2026 event.
• Diamond R FertilizerminorGTM or Marketing PartnerPartner sponsor for Growing Better 2026 event.
• Tri-YieldminorGTM or Marketing PartnerSponsor of Reception & Dinner at Growing Better 2026.
• FlorikanminorGTM or Marketing PartnerSponsor of Annual Meeting Lunch at Growing Better 2026.
• Field DrainageminorGTM or Marketing PartnerPartner sponsor for Growing Better 2026 event.
• AG TechnologiesminorGTM or Marketing PartnerPartner sponsor for Growing Better 2026 event.
• Turfgrass Producers InternationalminorStrategic or Co-development PartnerExecutive Director Casey Reynolds to present on legislative updates at Growing Better 2026 Annual Meeting Lunch.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AmericanHort: The national trade association serving the horticulture industry (ornamentals, nursery, greenhouse). Operates a very similar membership/advocacy/research model for an adjacent crop category that shares grower profiles and supplier ecosystems with Florida sod farms.
• Florida Farm Bureau Federation: A larger statewide Florida agricultural membership organization that provides advocacy, services, and lobbying for a broad coalition of farm operators, including sod producers. Comparable in dues-funded association business model but with a much broader crop mandate.
• National Association of Landscape Professionals (NALP): A national trade association for the landscape industry whose membership base overlaps with TPF's buyer-side customers (commercial landscapers, landscape architects) and shares the dues-plus-events-plus-education revenue model.

Direct peers

• Turfgrass Producers International: The national-level trade association for turfgrass/sod producers. Mirrors TPF's mission (research collaboration, advocacy, member services for sod growers) but at national scope, and the most direct analog for benchmarking TPF's model and member value proposition.

Others

• Sod Solutions: TPF's 20+ year joint-release partner that licenses and markets Florida-bred turfgrass varieties nationally. Not an association peer but a tightly coupled commercial counterparty that depends on TPF members for production capacity and shares revenue through royalty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/florida-turf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Turf