Florida Water by Lanman and Kemp-Barclay

What Florida Water by Lanman and Kemp-Barclay does

Lanman & Kemp-Barclay and Co. is a privately held, heritage consumer-products company headquartered in Westwood, New Jersey, that has continuously manufactured the Florida Water® fragrance since its introduction in New York City in 1808 by perfumer Robert Murray. The core offering is a light floral cologne with lemon overtones, sold under an unchanged proprietary formula and an iconic hand-drawn label designed by George du Maurier in 1855. The product portfolio extends across multiple sub-brands: Florida Water® in several sizes, Peru Colognes (botanical-based fragrances), U.S. Colognes (essential-oil fragrances), dye-free New Spray Colognes, complementary soaps, room sprays, Barry's Tricopherous® hair tonics, and a hand sanitizer introduced in 2020. The company also publishes Bristol's Almanac (since 1832) for Central America, the Caribbean, and the U.S. East Region.

The business model is direct-to-consumer e-commerce through floridawater.com with a USD/CAD storefront, supplemented by a wholesale channel for retailers and resellers that requires a minimum order of $1,500 and accepts credit card (up to $5,000) or ACH bank deposits, with applications reviewed within 48 hours. Products are sold in case packs with per-case unit pricing (e.g., Florida Water 7.5 oz at $54.99/case; Peru Colognes ranging $56.99–$128.99/case; soaps at $23.99/pack). Distribution spans North America (U.S., Canada, Mexico), Central America and the Caribbean, and South America, anchored by a historical international footprint that included a Cuba factory and 12 subsidiaries across the Americas established by 1862. The customer base is fragmented across individual consumers, spiritual/wellness users, home-care buyers, and wholesale resellers, with no enterprise anchor accounts disclosed. The company operates with approximately 7 employees, no outside funding, and no publicly disclosed revenue.

Name

Florida Water by Lanman and Kemp-Barclay

Legal name

Lanman & Kemp, Barclay and Co.

Website

https://floridawater.com

Company type

Private

Founded year

1808

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Water by Lanman and Kemp-Barclay is a privately held, 1808-founded heritage fragrance company selling the original Florida Water cologne and adjacent personal-care, soap, hair tonic, room spray, and almanac products through DTC e-commerce and a wholesale channel serving individual consumers, spiritual/wellness buyers, and resellers in the Americas.

Ownership category

akta.pro rank

Product category

Fragrances and Personal Care Products

akta.pro primary industry

Eau de Cologne & Light Fragrances (CRABADAD)

Keywords

• Fragrance products
• Personal care
• Cologne manufacturing
• Botanical fragrances
• Historical fragrance brand

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales - Direct to Consumer: Lanman & Kemp generates revenue primarily through direct-to-consumer e-commerce sales of their fragrance, personal care, and household products including Florida Water colognes, soaps, room sprays, and hair tonics. Products are sold in various sizes and formats with wholesale pricing available for bulk orders.
2. Wholesale/Bulk Sales: Wholesale channel for business customers including retailers and resellers. Orders can only be created at wholesale pricing on orders $1500 or more. Accepts credit card payments up to $5000 and bank deposit (ACH) for wholesale accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lanman & Kemp-Barclay manufactures and sells the original Florida Water® cologne (a light floral fragrance with lemon overtones introduced in 1808) along with an extended line of botanical-based colognes, soaps, room sprays, and hair tonics. Products are sold by the case or pack through the company's own floridawater.com e-commerce store and through a wholesale channel (minimum $1,500 orders) for retailers and resellers in the U.S. and Canada.

Product overview

Florida Water by Lanman and Kemp-Barclay is a historic fragrance and personal care company founded in 1808. The company offers a diversified portfolio of products centered around its core Florida Water® brand—an iconic cologne with a light floral scent and lemon overtones that has remained unchanged for over 200 years. The product line extends across multiple sub-brands including: New Spray Colognes (dye-free fragrances), Peru Colognes (botanical-based fragrances inspired by Peru), U.S. Colognes (essential oil-based fragrances), Room Sprays for home fragrance, Soaps in various fragrances matching the cologne line, and Barry's Tricopherous® Hair Tonics for hair care. The company also publishes Bristol's Almanac. Products are primarily sold in bulk case quantities through their e-commerce platform and wholesale channels, with minimum wholesale orders of $1500.

Differentiator

Problem solved

Functional benefit

Brands

• Barry's Tricopherous: Hair tonic product line for hairdressing, keeping hair soft with luster and brilliance. Available in Traditional, W/Oil, and Greaseless formulas.
• Reuter Soap
• Bristol's Almanac

Products and services

• Florida Water® Cologne
• Peru Florida Water® (Limited Edition)
• New Spray Colognes
• Peru Colognes
• U.S. Colognes
• Lanman & Kemp® Soaps
• Room Sprays
• Barry's Tricopherous® Hair Tonics
• Florida Water Hand Sanitizer Hand sanitizer introduced during the Covid-19 pandemic, leveraging the Florida Water brand into a new personal-care category.

Quantifiable outcome

• 4.98 star average rating from 70 verified customer reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 4711 Eau de Cologne: Iconic German Eau de Cologne brand introduced in 1792, producing a light citrus-floral cologne for body and household use. Directly comparable as a heritage 'light cologne' brand with multi-purpose use cases similar to Florida Water.
• Yardley London: British heritage personal care brand producing colognes, soaps, and bath products since 1770. Comparable as a long-standing heritage fragrance/soap manufacturer with similar product mix and broad demographic appeal.
• Floris London: British heritage perfumery established in 1730, producing colognes, fragrances, and grooming products. Comparable as one of the oldest continuously operating fragrance houses with overlapping product categories and heritage-led positioning.
• Penhaligon's: British heritage fragrance house founded in 1870, selling colognes, soaps, and grooming products through its own stores and e-commerce. Comparable as a multi-century fragrance brand with similar direct-to-consumer distribution and product breadth.
• Caswell-Massey: Heritage American fragrance and personal care brand founded in 1750, selling colognes, soaps, and grooming products through direct e-commerce. Highly comparable as a multi-century U.S. heritage fragrance house with overlapping product categories and a similar DTC + wholesale model.

Emerging players

• Atelier Cologne: Modern niche fragrance brand specializing in concentrated colognes (Eau de Parfum). Comparable as a cologne-focused brand but with a contemporary positioning rather than multi-century heritage.
• Crabtree & Evelyn: Heritage personal care brand focused on soaps, fragrances, and bath products. Comparable in product category mix (fragrance + soap + bath) and heritage positioning, though currently operating at smaller scale.

Broad incumbents

• Coty Inc. Global mass-market beauty company owning a portfolio of fragrance, cosmetics, and skincare brands. Comparable as a large fragrance player but operating at vastly greater scale and breadth than the subject.
• Puig: Spanish multinational fashion and fragrance company operating brands across prestige and mass fragrance categories. Comparable as a diversified fragrance house but with broader portfolio and international distribution.
• Avon Products: Global direct-selling beauty company with a long-running fragrance and personal care portfolio. Comparable in the personal fragrance category and in the use of direct-to-consumer channels, though at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lanman-and-kemp-barclay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Water by Lanman and Kemp-Barclay