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Florinet

Full company profile

uuid004foed

Namestring
Florinet
Legal namestring
Florinet
Websiteurl
florinet.nl
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Florinet is a privately held Dutch software company, founded in 2016 and headquartered in Aalsmeer, that provides a cloud-based ERP platform purpose-built for the ornamental horticulture (sierteelt) sector. The platform unifies modules for multi-location management, commercial operations including a custom webshop, production planning, transport with track-and-trace, financial invoicing, and data reporting/dashboards. Its core technical differentiator is native interoperability with sector-standard systems: the software communicates directly with Floriday (the industry's transaction platform) and handles settlement with Royal FloraHolland (RFH), with additional integrations into VMP (webshop) and QMS (production planning).

The company sells on an annual subscription basis, with pricing calibrated to system size, complexity, and customer scale, and bundles an implementation specialist into every deployment. Go-to-market is consultative and sales-led, anchored on appointment-based engagement ('Maak een afspraak') and targeting two primary vertical segments: sierteelt kwekers (floriculture growers, including cooperatives and multi-site producers) and sierteelt handelaren (floriculture traders). Public reference customers include Coöperatie Kreling Chrysanten, Star Roses, and Zentoo, all enterprise-scale operators.

Florinet employs roughly 10 people with an average team age around 30 and self-describes as a young company in a scale-up phase. Distribution is direct and domestic, with no disclosed revenue, funding rounds, or institutional investors, and ownership appears founder-led. Marketing relies on a Dutch-language website, blog content on sector-specific software topics, and active organic social channels, with no app store presence and no public API or SDK offering beyond partner integrations.

Short descriptiontext

Florinet is a Dutch SaaS company that provides a cloud-based ERP platform purpose-built for the ornamental horticulture sector, serving floriculture growers and traders with native Floriday and Royal FloraHolland integrations on an annual subscription model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAalsmeer, Netherlands
HQ citystring
Aalsmeer
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
floriculture ERP software, ornamental horticulture management, grower management software, multi-location nursery ERP, Floriday-integrated ERP
Industry2 codes
1Distribution & Wholesale ERP (Inventory, Order, Warehouse)
CodeHDAEAEACPrimaryYes
2Core ERP Suites (Financials, Procurement, Projects)
CodeHDAEAEAAPrimaryNo
NAICS code2 codes
  • Computer Systems Design and Related Services54151
  • Computer Systems Design Services541512
SIC code1 code
  • Services-Computer Integrated Systems Design7373
Product category
Floriculture / Horticulture ERP Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1ERP Software Subscription
TypeSubscription Recurring
Description

Subscription-based SaaS model for ERP software access. Costs depend on system size, complexity, and company size. Implementation and training services included as part of the offering.

florinet.nl
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
Pricing details1 tier
1Custom subscription pricing based on company needs
ModelSubscriptionBilling cadenceAnnual
Notes

Costs depend on: size of required system, complexity of the system, and size of the company. Implementation duration varies based on system complexity, company size, and starting situation.

florinet.nl
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Florinet provides a cloud-based ERP software platform designed specifically for the Dutch ornamental horticulture (sierteelt) sector. The platform automates and integrates business processes including multi-location management, commercial operations with a custom webshop, production planning, transport with track-and-trace, digital invoicing, and data reporting. It is built to be 100% compatible with the Floriday industry standard and integrates with Royal FloraHolland (RFH), VMP, and QMS production planning.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Coöperatie Kreling Chrysanten manages 9 locations with 45 hectares of chrysanthemum cultivation as a single cooperative
+2 more records
Product overview1 text field

Florinet is a single, unified ERP software platform designed specifically for the horticulture (sierteelt) sector. It offers a comprehensive suite of integrated modules including Locations management (for multi-site operations), Data reporting and dashboards, Commerce with webshop capabilities, Production workflow management, Transport with track and trace, and Invoicing/financial processing. The system seamlessly integrates with industry platforms like Floriday, VMP, and Royal FloraHolland, providing a complete digital ecosystem for growers, cooperatives, and traders in the floriculture industry.

Product and service1 record
1Florinet ERP
CategoryFloriculture / Horticulture ERP Software
Description

Cloud-based ERP software platform designed specifically for the Dutch ornamental horticulture (sierteelt) sector. It integrates modules for multi-location management, commercial operations with a custom webshop, production planning, transport track-and-trace, digital invoicing, and data/reporting dashboards. It is built to be 100% compatible with the Floriday industry standard and integrates with Royal FloraHolland (RFH), VMP, and QMS, targeting flower and plant growers, cooperatives, and traders.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Floriday
Strategic tierCoreTypeTechnology or Integration
Description

Florinet is 100% compatible with Floriday, the industry standard platform for ornamental horticulture. The ERP system communicates error-free with Floriday, allowing seamless transaction handling and integration with the broader digital ecosystem.

2RFH (Royal FloraHolland)
Strategic tierCoreTypeTechnology or Integration
Description

Florinet handles transaction processing with Royal FloraHolland (RFH), the major Dutch flower auction, as part of its comprehensive ERP functionality for floriculture companies.

florinet.nl
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Florinet

Floriculture / Horticulture ERP Softwareflorinet.nl

Florinet is a Dutch SaaS company that provides a cloud-based ERP platform purpose-built for the ornamental horticulture sector, serving floriculture growers and traders with native Floriday and Royal FloraHolland integrations on an annual subscription model.

What Florinet does

Florinet is a privately held Dutch software company, founded in 2016 and headquartered in Aalsmeer, that provides a cloud-based ERP platform purpose-built for the ornamental horticulture (sierteelt) sector. The platform unifies modules for multi-location management, commercial operations including a custom webshop, production planning, transport with track-and-trace, financial invoicing, and data reporting/dashboards. Its core technical differentiator is native interoperability with sector-standard systems: the software communicates directly with Floriday (the industry's transaction platform) and handles settlement with Royal FloraHolland (RFH), with additional integrations into VMP (webshop) and QMS (production planning).

The company sells on an annual subscription basis, with pricing calibrated to system size, complexity, and customer scale, and bundles an implementation specialist into every deployment. Go-to-market is consultative and sales-led, anchored on appointment-based engagement ('Maak een afspraak') and targeting two primary vertical segments: sierteelt kwekers (floriculture growers, including cooperatives and multi-site producers) and sierteelt handelaren (floriculture traders). Public reference customers include Coöperatie Kreling Chrysanten, Star Roses, and Zentoo, all enterprise-scale operators.

Florinet employs roughly 10 people with an average team age around 30 and self-describes as a young company in a scale-up phase. Distribution is direct and domestic, with no disclosed revenue, funding rounds, or institutional investors, and ownership appears founder-led. Marketing relies on a Dutch-language website, blog content on sector-specific software topics, and active organic social channels, with no app store presence and no public API or SDK offering beyond partner integrations.

Florinet firmographics

Firmographics
Name
Florinet
Legal name
Florinet
Website
https://florinet.nl
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Florinet is a Dutch SaaS company that provides a cloud-based ERP platform purpose-built for the ornamental horticulture sector, serving floriculture growers and traders with native Floriday and Royal FloraHolland integrations on an annual subscription model.
Ownership category
akta.pro rank

Florinet industry classification

Industry
Product category
Floriculture / Horticulture ERP Software
NAICS
Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
SIC
Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
akta.pro secondary industry
Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

  • Floriculture ERP software
  • Ornamental horticulture management
  • Grower management software
  • Multi-location nursery ERP
  • Floriday-integrated ERP

Where Florinet is headquartered

Location

Headquarters

HQ city
Aalsmeer
HQ country
Netherlands
HQ region
Europe

Offices1 record

Markets served

Florinet business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. ERP Software Subscription: Subscription-based SaaS model for ERP software access. Costs depend on system size, complexity, and company size. Implementation and training services included as part of the offering.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCustom subscription pricing based on company needs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Florinet product offering

Product offering

Core offering

Florinet provides a cloud-based ERP software platform designed specifically for the Dutch ornamental horticulture (sierteelt) sector. The platform automates and integrates business processes including multi-location management, commercial operations with a custom webshop, production planning, transport with track-and-trace, digital invoicing, and data reporting. It is built to be 100% compatible with the Floriday industry standard and integrates with Royal FloraHolland (RFH), VMP, and QMS production planning.

Product overview

Florinet is a single, unified ERP software platform designed specifically for the horticulture (sierteelt) sector. It offers a comprehensive suite of integrated modules including Locations management (for multi-site operations), Data reporting and dashboards, Commerce with webshop capabilities, Production workflow management, Transport with track and trace, and Invoicing/financial processing. The system seamlessly integrates with industry platforms like Floriday, VMP, and Royal FloraHolland, providing a complete digital ecosystem for growers, cooperatives, and traders in the floriculture industry.

Differentiator

Problem solved

Functional benefit

Products and services

  • Florinet ERP Cloud-based ERP software platform designed specifically for the Dutch ornamental horticulture (sierteelt) sector. It integrates modules for multi-location management, commercial operations with a custom webshop, production planning, transport track-and-trace, digital invoicing, and data/reporting dashboards. It is built to be 100% compatible with the Floriday industry standard and integrates with Royal FloraHolland (RFH), VMP, and QMS, targeting flower and plant growers, cooperatives, and traders.

Quantifiable outcome

  • Coöperatie Kreling Chrysanten manages 9 locations with 45 hectares of chrysanthemum cultivation as a single cooperative
  • +2 more outcomes

Companies that use Florinet

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Florinet technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Florinet partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • FloridaycoreTechnology or IntegrationFlorinet is 100% compatible with Floriday, the industry standard platform for ornamental horticulture. The ERP system communicates error-free with Floriday, allowing seamless transaction handling and integration with the broader digital ecosystem.
  • RFH (Royal FloraHolland)coreTechnology or IntegrationFlorinet handles transaction processing with Royal FloraHolland (RFH), the major Dutch flower auction, as part of its comprehensive ERP functionality for floriculture companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Florinet competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Florinet social profiles

Digital presence

Florinet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Florinet leadership team

Management profile

Number of profiles

Profiles1 record

Florinet funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Florinet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florinet

What does Florinet do?

Florinet provides a cloud-based ERP software platform designed specifically for the Dutch ornamental horticulture (sierteelt) sector. The platform automates and integrates business processes including multi-location management, commercial operations with a custom webshop, production planning, transport with track-and-trace, digital invoicing, and data reporting. It is built to be 100% compatible with the Floriday industry standard and integrates with Royal FloraHolland (RFH), VMP, and QMS production planning.

Is Florinet a public or private company?

Florinet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Florinet founded?

Florinet was founded in -1. It employs 1 to 10 people.

Where is Florinet based?

Florinet is headquartered in Aalsmeer, Netherlands, in the Europe region.

How does Florinet make money?

One revenue line is on record: ERP Software Subscription.

Does Florinet have an API?

No public API is recorded for Florinet.

What industry is Florinet in?

Florinet's product category is Floriculture / Horticulture ERP Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 54151 and its SIC code is 7373.

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