Florite Coatings Pty Ltd

What Florite Coatings Pty Ltd does

Florite Coatings Pty Ltd is an Australian privately held paint and coatings manufacturer founded in 1978 and headquartered at 50 Clapham Road, Sefton, NSW. The company operates with approximately 7 employees from a single facility that houses in-house laboratories and chemist staff. It manufactures and sells a diversified portfolio organized into six product lines: Industrial Coatings (primers, enamels, nitrocellulose topcoats, hammertone finishes), Automotive Refinish (etch primers, body fillers, 2K clear coats, basecoats), Protective Coatings (2K epoxy systems, polyurethanes, chlorinated rubbers), Architectural Coatings (acrylics, sealers, enamels), Furniture Finishes (wood stains, lacquers, polyurethane topcoats), and Specialty Coatings (paint strippers, glass coatings, texture finishes). It also provides a Colour Matching Service backed by an internal library of over 50,000 topcoat colours covering Australian, British, and RAL standards as well as Colorbond, Powder Coating, and PMS Pantones ranges.

The company's technology stack centres on paint and coatings formulation expertise combined with modern colour measurement systems that enable fast, reproducible colour matches from small samples to factory-scale batches. Chemists and technical staff conduct situation-specific analyses on customer substrates and applications to deliver tailored formulations, supported by custom colour matching to customer specification. Quality control is performed through strict internal testing alongside marketplace comparison products.

Florite Coatings generates revenue through direct one-time product sales to B2B customers including manufacturers, automotive smash repairers, fabricators, commercial transport operators, furniture manufacturers, and painters. The go-to-market is sales-led and consultative, with customers engaging the company via phone (02 9645 3188) or website contact form — pricing is not publicly disclosed. Distribution is direct and domestic, limited to Australia (with documented activity concentrated in New South Wales), with no distributor network or international channels referenced. The marketing footprint is limited to the company website, which serves as the primary top-of-funnel information resource.

Name

Florite Coatings Pty Ltd

Legal name

Florite Coatings Pty Ltd

Website

https://floritecoatings.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Florite Coatings Pty Ltd is an Australian privately held paint and coatings manufacturer founded in 1978, producing six industrial, automotive, architectural, protective, furniture, and specialty coating lines for B2B manufacturers, smash repairers, and fabricators, with a 50,000-colour matching service from its Sefton, NSW facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Sefton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coatings Products: Manufacturing and selling a comprehensive range of industrial coatings, automotive refinish products, furniture finishes, architectural coatings, protective coatings, and specialty coatings. Revenue is generated through product sales to B2B customers including manufacturers, smash repairers, painters, and fabricators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Florite Coatings manufactures and sells a comprehensive range of paint and coatings products organised across six product lines: Industrial Coatings, Automotive Refinish, Protective Coatings, Architectural Coatings, Furniture Finishes, and Specialty Coatings. The company also offers colour matching and custom formulation services through in-house laboratories, supporting manufacturers, smash repairers, fabricators, and painters across Australia.

Product overview

Florite Coatings Pty Ltd is an Australian paint and coatings manufacturer founded in 1978, offering a diversified portfolio of coating products organized into six distinct product lines: Industrial Coatings (anti-corrosive primers, enamels, nitrocellulose topcoats, baking enamels, hammertone finishes), Automotive Refinish (1K/2K etch primers, body fillers, lacquers, clear coats, basecoats), Furniture Finishes (wood stains, sealers, lacquers, polyurethane topcoats), Architectural Coatings (primers, undercoats, acrylics, enamels), Protective Coatings (2K epoxy systems, polyurethanes, chlorinated rubbers), and Specialty Coatings (paint strippers, glass coatings, texture/decorative finishes). The company also provides colour matching services with access to over 50,000 colour standards. These products serve diverse industries including automotive smash repair, agricultural machinery, furniture manufacturing, steel fabrication, commercial transport, and architectural applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Coatings A range of industrial coating products including anti-corrosive primers, etch primers, quick dry enamels, spraying enamels, nitrocellulose topcoats, baking enamels, and hammertone finishes for manufacturers, steel fabricators, conveyor systems, shelving, and racking applications.
• Automotive Refinish A complete automotive refinish product line including 1K and 2K etch primers, body fillers, primer/fillers, plastic primers, automotive enamels, acrylic lacquers, 2K direct gloss, 2K clear coats, and basecoats (COB) for automotive smash repair and vehicle refinishing businesses.
• Protective Coatings High-performance protective coating systems including 2K epoxy primers, 2K epoxy mastics, 2K epoxy topcoats, 2K recoatable urethanes, 2K polyurethanes, 2K iso-cyanate free enamels, chlorinated rubbers, and vinyl coatings for long-lasting surface protection against corrosion, chemicals, and environmental factors.
• Architectural Coatings Architectural and building coating products including anti-corrosive primers, undercoats, sealers, interior and exterior acrylics, paving paint, concrete sealers, brushing enamels, and water thinnable enamels for residential and commercial building applications.
• Furniture Finishes Wood finishing products including wood stains, nitrocellulose sealers, nitrocellulose primer/fillers, polyester primer/fillers, 2K polyurethane primer/fillers, pre-catalysed lacquers, 2K acid cured lacquers, and 2K polyurethane topcoats for furniture manufacturers.
• Specialty Coatings Specialized coating products including paint strippers, spray gun cleaners, glass coatings, texture finishes, candy finishes, crackle finishes, electrostatic finishes, and crack test coatings for niche industrial applications.
• Colour Matching Services Colour matching service using the latest colour measurement technology for fast, reproducible colour matches from small samples to large factory batches. Provides access to over 50,000 topcoat colours including Australian Standards, British Standards, RAL Standards, Fleet Colours, Colorbond, Powder Coating colour range, and PMS Pantones, with custom colour matching available.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/florite-coatings-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florite Coatings Pty Ltd