FLORIDA OCCUPATIONAL THERAPY ASSOCIATION

What FLORIDA OCCUPATIONAL THERAPY ASSOCIATION does

The Florida Occupational Therapy Association (FOTA) is a private nonprofit professional membership association headquartered in Ocoee, Florida, that represents the interests of over 16,000 occupational therapy practitioners, assistants, and students across the state. The organization is operated primarily by approximately 50 volunteer practitioners with one paid administrative employee, and is governed by an elected leadership team led by President Dr. Antonette Fernandez. FOTA delivers its mission through four revenue streams: annual membership dues, an annual two-day professional conference, vendor membership/exhibitor programs, and continuing education courses (including PAMs Certification and Electrical Stimulation training).

The association's core value proposition centers on government affairs advocacy, delivered via a Government Affairs Committee and an external lobbyist (Corcoran & Johnston), working directly with Florida legislators to protect OT scope of practice, Medicaid reimbursement, and telehealth regulations. FOTA maintains structured partnerships with the American Occupational Therapy Association (AOTA) for federal coordination, and jointly with the Agency for Health Care Administration (AHCA) and Florida Department of Elder Affairs on a home modification program with approximately $127 million in earmarked state funding where OTs serve as lead clinical providers. Additional offerings include a Leadership Development Program, Local OT Forums and Regional Representatives for sub-state engagement, the FOCUS Quarterly publication and FOTA Blog, and a recognition program including the Louise Samson Leadership Award and David D Clark OT/OTA Awards of Excellence.

The technology footprint is limited to the MemberClicks membership management platform powering flota.org, supplemented by standard social channels (Facebook, Twitter, Pinterest) and a private FOTA Connect Facebook group for member networking. FOTA generates revenue through subscription recurring streams (membership dues, vendor memberships) and one-time license streams (conference registration, CE course fees), with no public pricing disclosure. The association operates exclusively within Florida and currently counts approximately 1,000 members, of whom roughly half are students enrolled in OT/OTA programs.

Name

FLORIDA OCCUPATIONAL THERAPY ASSOCIATION

Legal name

Florida Occupational Therapy Association

Website

https://flota.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ocoee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership dues that support the FOTA Government Affairs Committee's advocacy efforts including working with state legislators and lobbyists to promote and protect occupational therapy services in Florida.
2. Conference Revenue: Annual FOTA Conference generates revenue through registration fees for the two-day professional development event.
3. Vendor Membership: Special vendor membership category for advertisers and vendors seeking to reach OT practitioners.
4. Continuing Education: Fees for CE courses such as PAMs Certification and Electrical Stimulation certification programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FOTA is a state-level professional membership association that serves Florida occupational therapy practitioners. It sells annual individual memberships, an annual in-person conference, continuing education (CE) courses required for Florida licensure, a leadership development program, and government affairs advocacy representing OT and OTA practitioners to the Florida Legislature and the Florida Board of Occupational Therapy Practice.

Product overview

The Florida Occupational Therapy Association (FOTA) is a professional membership organization, not a product company. It offers a portfolio of membership services including professional membership, annual conferences, leadership development programs, continuing education courses, government affairs advocacy, an online blog publication, and awards recognition. These services support over 16,000 occupational therapy practitioners and students across Florida through advocacy, education, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• FOTA Membership Annual professional membership for licensed occupational therapists, occupational therapy assistants, students, and corporate vendors practicing or operating in Florida. Members receive access to CE courses, the annual conference, FOTA Connect, advocacy updates, and member-only resources.
• FOTA Annual Conference Recurring in-person statewide conference bringing together Florida OT and OTA practitioners for keynote sessions, workshops, networking, and a vendor exhibit hall. Includes paid registration and CE-eligible sessions.
• Continuing Education Courses Florida-approved continuing education courses for OT and OTA practitioners, designed to satisfy Florida Board of OT Practice license renewal requirements. Delivered online and in person.
• Leadership Development Program Structured program that recruits, trains, and places emerging Florida OT leaders into volunteer committee and board roles within FOTA and the broader state OT community.
• Government Affairs Advocacy State-level advocacy program representing Florida occupational therapists and OTAs before the Florida Legislature, the Florida Board of OT Practice, and state agencies on scope-of-practice, reimbursement, and licensure issues.
• FOTA Connect Online member community and networking platform that enables Florida OT and OTA members to communicate, share resources, and collaborate between in-person events.
• FOTA Awards and Recognition Annual awards program recognizing outstanding Florida occupational therapists, OTAs, students, and contributors to the profession, presented at the annual conference.
• Corporate / Vendor Membership Sponsorship and corporate-membership tier for healthcare vendors seeking access to the Florida OT/OTA audience through exhibit booths, conference sponsorships, and association-level branding.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Agency for Health Care Administration (AHCA)majorStrategic or Co-development Partner · 17 December 2021Joint effort on home modification program for older adults in Florida. FOTA's Government Affairs partnered with AHCA to enable OTs to play lead role on home modification teams, with program funding of approximately $127 million earmarked for this initiative.
• Florida Department of Elder AffairsmajorStrategic or Co-development Partner · 17 December 2021Partner in home modification program designed to enable older adults in Florida to remain in their homes rather than move to nursing homes. OTs play lead role for home modification teams under this program.
• Corcoran & JohnstoncoreOthersLobbying firm representing FOTA's interests with Florida legislators. Part of membership dues support this skilled advisement for strategies to promote and protect OT in Florida. Firm arranges sit-down meetings with legislators and their staff during Hill Day events.
• American Occupational Therapy Association (AOTA)coreStrategic or Co-development PartnerNational association that FOTA collaborates with on federal issues including tracking ACA trends, professional standards, and coordinated advocacy efforts at both state and national levels.
• Brooks Rehabilitation HospitalminorOthersHost venue for continuing education course on Electrical Stimulation as Therapeutic Modality for Occupational Therapists at Brooks Rehabilitation Hospital - University Campus, Jacksonville, Florida.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Florida Nurses Association: FNA is the Florida state professional association for nurses, a peer in the Florida healthcare-association ecosystem with overlapping advocacy, conference, and CE functions.
• Florida Medical Association: FMA is the statewide professional association for Florida physicians; it competes with FOTA for legislative attention on scope-of-practice and reimbursement issues in Florida but serves a different profession.

Broad incumbents

• National Board for Certification in Occupational Therapy: NBCOT is the national certifying body for OT practitioners, adjacent to FOTA's mission and serving many of the same 16,000+ Florida practitioners through credentialing and continuing competence.
• American Occupational Therapy Association: AOTA is the national professional association for OT, operating across all U.S. states. FOTA explicitly coordinates with AOTA on federal advocacy, making AOTA both a partner and a broader-scale peer.
• American Physical Therapy Association: APTA is the national professional association for physical therapists, mirroring AOTA as a broader-scale peer in an adjacent rehab profession with overlapping advocacy and CE domains.

Direct peers

• California Occupational Therapy Association: CalOTA is the California state OT association, structurally identical to FOTA in serving practitioners through advocacy, conferences, and CE in another large state.
• Texas Occupational Therapy Association: TOTA is the state-level professional membership association for OT practitioners in Texas, mirroring FOTA's structure: advocacy, conferences, CE, and membership dues serving a large state practitioner base.
• New York State Occupational Therapy Association: NYSOTA is the New York state OT association offering the same membership, advocacy, conference, and CE model as FOTA in a different geography.
• Florida Physical Therapy Association: FPTA is the Florida state association for physical therapists, structurally analogous to FOTA and competing for similar practitioner mindshare, legislative attention, and CE budgets in Florida.
• Illinois Occupational Therapy Association: ILOTA is the Illinois state OT association — directly comparable state-level professional association with advocacy, conferences, and member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FLOTAssn
• Facebookfacebook.com/Florida-Occupational-Therapy-Association-76909003677
• LinkedInlinkedin.com/company/florida-occupational-therapy-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORIDA OCCUPATIONAL THERAPY ASSOCIATION