The New FLOW 93.5 FM
The New FLOW 93.5 FM (DBA 93.5 Today Radio) is a regional FM radio station serving the Kootenay region with music, news, and entertainment, distributed via over-the-air broadcast and online streaming, and monetized through local advertising.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The New FLOW 93.5 FM does
The New FLOW 93.5 FM (doing business as 93.5 Today Radio) is a single-product regional FM radio station broadcasting at 93.5 FM to the Kootenay region. The station delivers linear audio content — primarily music programming sourced from Stingray Radio, a leading music and video content provider — alongside local news, entertainment, and community information. Its technical stack is built around two vendor relationships: Stingray Radio supplies the underlying music content, while SoCast Digital provides the website and streaming infrastructure that powers the station's online "Listen Live" capability.
Distribution occurs over two channels: a traditional over-the-air FM broadcast for the regional audience, and an online live-stream channel embedded in the station's SoCast-powered website. The offering consists solely of live broadcast/streaming audio; there are no modular add-ons, premium tiers, podcasts, or on-demand products evident in the input. The station's URL, mobile site assets, and a 2024-dated editorial image on the homepage (titled "today-goodbye-note") suggest the site remains active, although the specific content of that image is not extractable from the input.
Commercially, the business is a classic advertising-supported broadcaster. Content is free to listeners; revenue is generated exclusively by selling advertising placements and sponsored segments during programming. The station serves a horizontal consumer segment (general radio listeners in the Kootenay region) and has 16 employees per the firmographic data. No ownership, parent-company, funding, or financial disclosure is available in the source material, and no public/private status can be determined.
The New FLOW 93.5 FM firmographics
Firmographics- Name
- The New FLOW 93.5 FM
- Website
- https://flow935.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New FLOW 93.5 FM (DBA 93.5 Today Radio) is a regional FM radio station serving the Kootenay region with music, news, and entertainment, distributed via over-the-air broadcast and online streaming, and monetized through local advertising.
- Ownership category
- akta.pro rank
The New FLOW 93.5 FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
The New FLOW 93.5 FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: Radio station generates revenue through advertising placements aired during programming breaks and sponsored content segments.
Distribution channels2 records
Marketing channels1 record
The New FLOW 93.5 FM product offering
Product offeringCore offering
The New FLOW 93.5 FM (operating as 93.5 Today Radio) is a local commercial radio station broadcasting at 93.5 FM and online, delivering music programming, entertainment, local news, and community information to listeners in the Kootenay region. Content is sourced from Stingray Radio and distributed through the SoCast Digital platform, which powers both the station's website and its Listen Live streaming player.
Product overview
93.5 Today Radio (branded as The New FLOW 93.5 FM) is a single-product radio broadcasting service offering live audio content through traditional FM radio and online streaming. The station's programming is delivered via the SoCast digital platform, with content provided through Stingray Radio. The offering consists solely of live radio broadcast and streaming, with no modular add-ons or additional product tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- 93.5 Today Radio (The New FLOW 93.5 FM)
Companies that use The New FLOW 93.5 FM
Customer profileSegments1 record
Ideal customer profiles1 record
The New FLOW 93.5 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New FLOW 93.5 FM partnerships and signals
Strategic signalRecent moves3 records
The New FLOW 93.5 FM competitors and assessment
Company assessmentDirect peers
- Vista Radio: Vista Radio operates a portfolio of small-market and regional radio stations across Canada. Closely comparable to the subject as a multi-station operator serving smaller Canadian markets.
- Newcap Radio (Newfoundland Capital Corporation): Newcap Radio (now part of Stingray Digital) operated a large network of regional Canadian radio stations. Comparable in focus on regional Canadian radio, with a similar small-market operating model.
- Stingray Radio: Stingray operates its own portfolio of radio stations and music channels in Canada and globally. It is a direct peer as a radio broadcaster but also a content supplier to the subject company, making it a comparable operator and a key partner.
- Jim Pattison Broadcast Group: Jim Pattison Broadcast Group operates a network of regional FM/AM radio stations across Western Canada, including the BC interior. Highly comparable to the subject as a regional Canadian radio operator with multi-market local stations.
Broad incumbents
- Audacy: Audacy operates a large U.S. radio station portfolio with deep digital streaming integration (Audacy app). Comparable as a broadcast-plus-digital radio operator, although at much larger scale than the subject.
- Bell Media Radio: Bell Media operates one of the largest Canadian radio station portfolios (e.g., iHeartRadio Canada–branded stations). Comparable as a Canadian radio broadcaster, but operates at a much larger scale and as part of a diversified media portfolio.
- Corus Entertainment: Corus Entertainment owns and operates radio stations across Canada alongside TV and digital media. Comparable as a multi-station Canadian radio operator, though much larger and more diversified than the subject.
- Rogers Media: Rogers Media operates multiple Canadian radio stations across major and secondary markets. Comparable as a Canadian radio broadcaster, but operates at significantly greater scale and as part of a telecom conglomerate.
- iHeartMedia: iHeartMedia is the largest U.S. radio operator with thousands of stations and the iHeartRadio digital streaming platform. Comparable as a radio broadcaster with FM stations plus a streaming simulcast, but vastly larger and more diversified.
Emerging players
- TuneIn: TuneIn is a global internet radio streaming platform that simulcasts and aggregates radio stations. Adjacent peer relevant to the subject's online streaming distribution model, though primarily a technology platform rather than a station operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The New FLOW 93.5 FM social profiles
Digital presenceThe New FLOW 93.5 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New FLOW 93.5 FM leadership team
Management profileNumber of profiles
The New FLOW 93.5 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New FLOW 93.5 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New FLOW 93.5 FM
What does The New FLOW 93.5 FM do?
The New FLOW 93.5 FM (operating as 93.5 Today Radio) is a local commercial radio station broadcasting at 93.5 FM and online, delivering music programming, entertainment, local news, and community information to listeners in the Kootenay region. Content is sourced from Stingray Radio and distributed through the SoCast Digital platform, which powers both the station's website and its Listen Live streaming player.
When was The New FLOW 93.5 FM founded?
The New FLOW 93.5 FM was founded in -1. It employs 11 to 50 people.
How does The New FLOW 93.5 FM make money?
One revenue line is on record: advertising.
Who are The New FLOW 93.5 FM's main competitors?
Direct peers on record are Vista Radio, Newcap Radio (Newfoundland Capital Corporation), Stingray Radio and Jim Pattison Broadcast Group. Broad incumbents are Audacy, Bell Media Radio, Corus Entertainment, Rogers Media and iHeartMedia. TuneIn is listed as an emerging player.
Does The New FLOW 93.5 FM have an API?
No public API is recorded for The New FLOW 93.5 FM.
What industry is The New FLOW 93.5 FM in?
The New FLOW 93.5 FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.